Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would “surprise millions” of heroes–a bold claim, considering last year’s ad surprising three American troops with a virtual reunion with their families. Now, we have a clearer idea of what, precisely, that means. The brand revealed that its Big Game ad,…
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today–a 30-second one starring actress Gillian Jacobs and a series of 15-second…
Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video…
Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds. Todd Ahsmann, Goose Island’s…
Twitter wants to be the top social media destination for this year’s Super Bowl–not just for the game and the halftime entertainment, but also for the biggest ads of the year. That’s why Twitter has created the first #BrandBowl as a place for advertisers and users can congregate and discuss the Super Bowl. The #BrandBowl…
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M&Ms is the latest brand to release its Super Bowl spot ahead of Sunday’s massive TV airing.
The 30-second ad, created by BBDO New York for the first quarter of the game, opens with the red and brown M&Ms “spokescandies” are walking down the block. Red complains to Brown about how people keep trying to eat him. Then Red picks up a lucky penny and says he wishes to be human. Poof.
Is it the Super Bowl, or the Do-Gooder Bowl?
Hyundai is using an expensive 60-second ad spot in Sunday’s game to plug an organization dedicated to fighting childhood cancer, the automaker said today, following the decision by Anheuser-Busch InBev to dedicate two big-game berths to its philanthropic efforts involving water.
Hyundai’s ad in the fourth quarter will promote a nonprofit group it funds called Hyundai Hope on Wheels that battles pediatric cancer. The automaker and its agency, Innocean, will assemble the commercial with a combination of content captured on game day and pre-shot footage. The spot will air in the fourth quarter.
Kraft isn’t just counting on families to watch its Super Bowl spot. It’s counting on them to make the commercial.
The brand plans to tie together families’ Super Bowl Sunday moments, harvested from social media, for the 30-second spot in the third quarter.
Kraft has been promoting a “Family Greatly” message since mid-December, with real families discussing the premise that being great is better than chasing perfection. Now it will solicit photos and videos to splice together in time for the Super Bowl ad, its first for the Kraft brand.
Segundo dados nacionais do Ministério da Saúde, 777 casos de febre amarela e 261 mortes pela doença foram confirmadas no período de julho de 2016 e junho de 2017. A crise arrefeceu com o fim da época das chuvas, e foram confirmados, entre julho e janeiro de 2018, 11 casos em humanos e quatro mortes …
> LEIA MAIS: Naruhodo #115 – Por que precisamos falar sobre a febre amarela?
Aconteceu no último domingo, dia 28, a 60ª cerimônia anual dos Grammy Awards, principal prêmio da indústria musical. Entre os nomes mais badalados, há artistas como Jay-Z, Lorde, Bruno Mars e Kendrick Lamar. Confira abaixo a lista de todos os indicados e vencedores das principais categorias. Os ganhadores estarão destacados em bold. ÁLBUM DO ANO – …
> LEIA MAIS: Confira os vencedores do Grammy 2018
Ao contrário do que vimos no Globo de Ouro, marcado por discursos poderosos, o Grammy 2018 demorou para nos trazer algo importante a ser ouvido. É verdade que Kendrick Lamar, responsável pelo show de abertura da cerimônia, já chegou com o pé na porta em uma apresentação potente e direta, com sátira, soldados, tiros e …
> LEIA MAIS: Grammy 2018: premiação flerta com diversidade, mas mantém prestígio invariável
Albertsons’ website lists 128 products with the word “banana” in them, and to adapt a phrase from Arrested Development’s George Bluth, there’s always money in the digital banana stand. On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos…
E*Trade is back in the Super Bowl this year with a 30-second spot that’s all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky elderly cheerleaders. The brand hasn’t run a spot in the game since 2013. No teasers have been released…
It’s a late day in November and Danny DeVito is waist deep in a chocolate pool–well, he’s not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a chocolate pool and it will, after some retouching in postproduction. Mars and BBDO are in the midst of…
Keurig Green Mountain agreed to combine with Dr Pepper Snapple Group in a deal that will pay $18.7 billion in cash to shareholders of the soft-drink company and give them a stake in the coffee and soda giant controlled by the billionaire Reimann family’s JAB Holding Co.
Snapple shareholders will get $103.75 a share in a special cash dividend and retain 13 percent of the combined entity, the companies said Monday. The dividend is about 9.2 percent above where Snapple shares closed on Friday.
JAB, the Vienna-based Reimann family’s investment vehicle, has been expanding its food and drink businesses as it sheds fashion holdings such as Jimmy Choo. Keurig Dr Pepper, as the new company will be known, will have pro forma 2017 revenue of about $11 billion and bring together iconic U.S. brands including Dr Pepper, 7UP, Snapple, A&W, Mott’s and Sunkist with leading coffee brand Green Mountain Coffee Roasters.
Greggs, the fast food brand, is hosting candlelit dinners for Valentine’s Day in a partnership with restaurant booking site OpenTable.
E-Trade’s back, baby — just minus the baby.
The New York-based financial firm known for its wisecracking infant is returning to the 2018 Super Bowl after a five-year hiatus with a 30-second spot. Airing in the game’s second quarter, the commercial continues the new messaging and marketing platform E-Trade rolled out earlier this year with its new agency MullenLowe”Don’t Get Mad, Get E-Trade.”
The Super Bowl effort, which includes a robust social media component, will highlight the coming perils for consumers who have not saved or planned financially for retirement. The spot is directed by Jonathan Dayton and Valerie Faris of “Little Miss Sunshine” fame.
The Joint Industry Committee for Web Standards in the UK and Ireland is aligning with its US counterpart on key initiatives for digital advertising standards in order to increase industry adoption.
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