Hasta La Creative!

Podcasts dão dinheiro? Esta é uma pergunta que atormenta diariamente a vida de toda pessoa que se dispõe a dedicar a vida a trabalhar com a mídia do áudio na internet. Embora o formato tenha estourado na gringa em 2014 e habite a rotina de muitos brasileiros, não existem dados históricos suficientes para atestar aos …

> LEIA MAIS: Estatísticas comprovam que sim, publicidade em podcasts é possível

The picture isn’t always clear when it comes to video advertising on mobile devices.

That’s because there are two different standards when it comes to video: VAST and VPAID. VAST is abundantly available through programmatic exchanges and loads much faster when compared to its counterpart, VPAID, but it’s incapable of measuring key metrics like viewability on mobile or in apps. VPAID has problems, but not that one.

And that’s a big sticking point with marketers, especially because VAST is supposed to be the successor of VPAID. The difference matters all the more because mobile video saw its highest levels of ad spend through the first six month of 2017, with $2.6 billion.

Continue reading at AdAge.com

Here’s an inventive bit of out-of-home advertising from HBO–New York City steam vents that were turned into glowing joints for season 2 of High Maintenance, the show about a marijuana-dealing deliveryman. Working with agency The Gathery, the pay-cable network put up installations for one day only (Friday, Jan. 19, the day of the new season’s…

Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world’s largest and longest-standing tech companies–Microsoft. Publicis.Sapient will design the “professional assistant” and structure its user experience, while Microsoft will build the platform itself, according to a company statement and an internal memo from…

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Do-Gooder Bowl

While last year’s game was marked by political statements (witness this crazy spot by It’s a 10 Haircare, among others), at least a few Super Bowl marketers will be using this Super Bowl to tout less controversial philanthropic efforts, E.J. Shultz reports. Hyundai is using an expensive 60-second ad spot in Sunday’s game to plug an organization dedicated to fighting childhood cancer. The automaker and its agency, Innocean, will assemble the commercial with a combination of content captured on game day and pre-shot footage. The spot will air in the fourth quarter.

Continue reading at AdAge.com

Publicis Groupe has announced it has selected Microsoft has the technology partner to deliver its artificial intelligence platform Marcel.

As marketers, we’re increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization, and appeal to every possible consumer need, we’re now at risk of confusing and, even worse, potentially alienating the very customers we’re trying to woo. Jeriad Zoghby Illustration: Alex…