For those serious about bagging a bargain, the January sales require thorough preparation – an idea this campaign for Hammerson’s Brent Cross Shopping Centre in north west London plays with by depicting fashionistas practising boxing moves and lifting weights.
DesiCreative
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Sneha Suresh is a 4th year student at Srishti Institute of Art, Design and Technology. She has been working on a printmaking project which is based on the vernacular. Being a Tamilian, born and brought up in Goa she has worked on a project called ‘Inaipu’ (which means fusion in Tamil) as a part of my pre-thesis project.
“The intent of this project is to present the metamorphosis of the oral tradition of Tamil proverbs and represent them visually by looking at the evolution of Tamil letterforms in a more imaginative way. My role in this project is based on the amalgamation of the oral tradition and visual culture, metaphors, material culture and symbols of Tamil Nadu. I’ve tried to bring out the real and the imagined mentioned in the oral tradition of proverbs through visuals which means, looking at how an intangible expression can manifest into a tangible one. I never managed to get myself to learn how to read and write Tamil which I regret but now, as a visual artist and a visual communication design student I am interested in letterforms and this project has been a pathway for me to get close to my cultural roots. Here are a few links that you could refer to if interested.”
Sneha Suresh by DesiCreative on Scribd
The post Sneha Suresh : Giving Tamil Proverbs A Tangible Form appeared first on DesiCreative.
(TrendHunter.com) Viral trends in 2017 reveal the power of the Internet in inspiring businesses, as well as viral culture’s ability to enhance representation for groups that are often under-represented in the…
The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA). A big (and great) day for @WOMMA and @ANAmarketers! Huzzah!https://t.co/U0218eXZk7 — Spike Jones (@spikejones) January 3, 2018 Founded in 2004, […]
The post Word of Mouth Marketing Association Swallowed Up By Big ANA Fish appeared first on Adpulp.
UK ad agencies were unable to catch Ogilvy, which had led Campaign’s new-business table for 2017 for almost the entire year.
Despite winning well over £100m in UK media accounts, MediaCom ended 2017 by only just topping Campaign’s new-business rankings for the year.
-W+K New York launched a campaign promoting “The Commitment Collection” for fitness and lifestyle brand Equinox (video above).
-A U.S. Army audit claimed “ineffective marketing programs” wasted millions in taxpayer money, while other documents indicated an apparent conflict of interest with McCann.
-TBWAChiatDay launched “Backing You,” its first campaign for Intuit QuickBooks.
-W+K redefines “WTF” for OkCupid.
-NewsCorp CEO Robert Thomson says, “The digital world is dysfunctional from a content creative perspective.”
-The Association of National Advertisers (ANA) is acquiring trade organization the Word of Mouth Marketing Association (WOMMA).
-Chicago-based Cutters Studio promoted Billy Montross to editor.
Coleção completa com pôsteres e cartões postais pode chegar a R$ 242,00
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Virtual reality. Podcasts. Snapchat Discover. Notifications. Sam Dolnick, an assistant managing editor of The Times, on the digital future of storytelling.
The streaming music giant filed a confidential registration with the S.E.C. in late December, with the intention of listing its shares in the first quarter of the year.
DDB Chicago launched a post-holiday campaign for State Farm, calling on viewers to continue charitable actions after the holiday season.
A 60-second spot centers around a cover of Simple Minds‘ “Don’t You (Forget About Me),” a song best-known, of course, for its appearance in The Breakfast Club soundtrack. The song, as sung by a performer sitting at a piano, is closely tied to the message of the ad. “Don’t You” shows a bustling soup kitchen during the holidays give way to a mostly empty room shortly after the end of the season.
The spot concludes with the message, “The season of giving ends, but the need remains.”
“I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season,” DDB Chicago senior vice president, group creative director Mel Routhier told The Drum. “This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down.”
It’s part of a larger campaign to promote State Farm’s Neighborhood of Good program, which, in addition to broadcast spots also includes online videos, social media initiatives and digital display ads, all designed to drive viewers to neighborhoodofgood.com.
Credits:
Campaign: Don’t You
Client: State Farm
Creative Agency: DDB Chicago
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Group Creative Director: Mel Routhier
Creative Director, Art Director: Brian Culp
Creative Director, Copywriter: Katie Bero
Group Account Director : Ben Gladstone
Account Director: Veronica Zamiar
Account Supervisor: Oliver Glenn
Account Executive: Kamerin Elsasser
Group Strategy Director: Jesse Bayer
Chief Production Officer: Diane Jackson
Executive Producer: Scott Kemper
Executive Producer: Amy Turner
Associate Producer: Jon Frazza
Production Manager: Zoe Grubbe
Music Production Manager: Linda Bres
Executive Art Producer: Suzanne Koller
Production Company: Anonymous Content & Somesuch & Co.
Director: Aoife McArdle
Executive Producer: Nicky Barnes
Producer: Debbie Ninnis
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Kit Wells
Assistant Editor: Megan Marie Connolly
Executive Producer: Suzy Ramirez
Producer: Barbara Healy
VFX & Finish: MPC
Executive Producer: Jesse Kurnit
Producer: Liz Thuvanuti
2D Lead: Matt Tremaglio
2D Team: Timo Huber, Steve Koenig, Rob Walker
VFX Supervisor: Peter Smith
Colorist: George Kyriacou
Color Assistant: Phil Hambi
Producer, Color: Amy Richardson
Audio Post: Sound Lounge
Mixer: Tom Jucarone
Sound Designer: Marshall Grupp
Producer: Becca Falborn
Executive Producer: Mike Gullp
Music Production: Tin Drum Music
Music Production: David McEwan
Executive Producer: Nick Nash
Task: GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world.
But: Nature is irreplaceable.
Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants, to show people that there is no substitute for nature and experiencing nature.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
