So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the…
Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company’s plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a…
After 15 seasons on the air, there’s very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy’s March 11 episode, which will air with limited commercial interruptions for the first time in series history. The episode will air with fewer ad pods than…
If you want a quick informed opinion on that move, here: “Yes, The Trump Cease & Desist Letter Over The Bannon Book Is Stupid” (subhead: “Just like every other legal document prepared by this administration”), per the Above the Law legal blog. As the site’s Executive Editor Elie Mystal writes,
Reporting on the Trump administration is like a game of Clue. Today, it’s Charles J. Harder with the cease and desist over the Michael Wolff book that includes tell-alls from Steve Bannon. Tomorrow, it could be Don McGahn filing a lawsuit against snow for “false imprisonment” of the President in D.C. The details of each successive eruption of legal fallacy hardly even matter. The man employs hundreds of lawyers and none of them seem to be able to make a cogent legal argument.
Trump filings are just like this blizzard. It’s a flurry of white stuff that stings and freezes, but if you try to really wrestle with any individual piece, it just kinds of melts away, like there was nothing there to begin with.
CBS is bringing Stephen Colbert and James Corden to Facebook Watch.
Watch, Facebook’s high-stakes bid to build a powerhouse video hub online, will debut short-form clips from CBS’ “Late Show with Stephen Colbert” on Thursday afternoon and “Late Late Show with James Corden” on Monday. But it will not be producing original content for the platform.
The addition of such high-profile content could be a boost for Watch, which has struggled to gain its footing as a destination for video viewing. Video posted to Watch does well in Facebook’s News Feed, but making the Watch hub itself stickier is central to Facebook’s plan to encourage more viewing and visits. Ad revenue to content creators has been modest at best as well, according to participants. CBS’ new experiment with Watch could be seen as a sign that the network at least thinks Facebook will figure out how to drive more people to the hub and adopt a more rewarding ad model.
The tide may be turning for retailers after robust holiday sales, but more store closures are on the way as chains struggle to find the right balance between e-commerce and brick-and-mortar. On Thursday, Macy’s announced it will shutter 19 more stores as leases come due, in addition to the 100 closures it announced in 2016.
The $25.8 billion chain said stores in Novato, California; Gainesville and Miami, Florida; Terre Haute, Indiana; Fort Gratiot Township, Michigan; Cincinnati, Ohio and Burlington, Vermont will cease operation. Clearance sales for those stores closing in early 2018 will begin Jan. 8 and last for up to 12 weeks.
Yet Macy’s reported positive holiday sales, citing a 1 percent increase in comparable sales for the November and December period over last year.
Mark Zuckerberg has issued his annual New Year challenge to himself, and it’s a big one: Fixing Facebook.
The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important issues confronting his company.
Here is what Zuckerberg says about the year ahead, and what it really means for Facebook and the billions of people on it:
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Blue Apron tells the story of two new parents who use a Blue Apron meal kit to attempt to restore some normalcy to their lives. Netflix promotes its dark new original series “The End of the F***ing World.” And Taco Bell positions its $1 Stacker as a “masterpiece” by (sorta) recreating an Old Master paintingin which the subjects are, naturally, chowing down on $1 Stackers.
A wide range of junior roles in the marketing industry have seen no growth in salary over the past three years, with wages falling in real terms, according to research from Aquent/Vitamin T.
The total number of completed new business reviews increased by just 0.5% between 2016 and 2017, AAR’s latest New Business Pulse has revealed.
Hasbro and Lucktastic, the US gaming app, are creating a Monopoly-themed game show experience in the US.
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions of dollars in unpaid bills the ride-hailing firm is withholding over claims of click fraud.
She is leading Twitter’s relationship with the “big six” marketing holding companies.
Com três categorias diferentes, robôs devem ser usados em aeroportos, mercados e lojas
> LEIA MAIS: Novos robôs domésticos da LG ajudam no transporte de produtos
Há dois anos, quando as pessoas ainda estavam em júbilo pelo lançamento de “Star Wars: O Despertar da Força”, o “Saturday Night Live” fez uma divertida paródia do filme colocando Kylo Ren como protagonista de um episódio de “Undercover Boss”, famoso programa da televisão estadunidense que faz chefes babacas se disfarçarem de empregados para descobrirem …
> LEIA MAIS: Agora você pode jogar como Matt, o “Undercover Boss” de Kylo Ren, em “Battlefront II”
-Problem gambling is no joke, as Northlich makes clear in this new spot for the Ohio Gambling Commission (full campaign at The Drum).
-Christmas sales this year were the best they’ve been in a decade. But investors still punished your retail clients like Macy’s and J.C. Penney.
-Take note, media agencies: one publisher tells Digiday “we’re all at the behest of Facebook and their constant experimentation.”
-Meanwhile, Ad Contrarian has no confidence in the social network’s ability to regulate its primary source of revenue.
-Dentsu Aegis Network acquired Michigan digital agency HelloWorld, which will be folded into Merkle.
-Why are so many creative people following Dr. Frasier Crane to settle in Seattle? The Drum’s Doug Zanger explains his hometown’s appeal.
-Media shop Fetch responded to client Uber’s ad fraud lawsuit by filing a suit of its own, accusing the ride share giant of refusing to pay agency invoices.
-Droga5 created the new 25th anniversary logos for UFC or Ultimate Fighting Championship ahead of a 2018 campaign. The two organizations share a parent company in WME|IMG.
Social movie ticketing platform Atom Tickets selected Deutsch as its first agency of record.
“Deutsch’s strategic, data-driven approach and expertise in launching powerhouse digital brands were key drivers in selecting their agency,” Atom Tickets chief marketing officer Allison Checchi said in a statement. “It is apparent that Deutsch’s team shares the same passion to revolutionize the movie-going experience and we’re thrilled to partner with them.”
“We’re excited to be coming in on the ground floor of a start-up that’s changing the game by creating seamless entertainment experiences for people,” added Deutsch Los Angeles president Kim Getty. “We’re an agency with a deep history of growing digitally born brands that have disrupted industries, and that sets a high bar for the work we create. Atom Tickets is transforming the ticketing process and we look forward partnering with them on this journey.”
The agency will be tasked handling everything from brand strategy and creative to production responsibilities for the social movie ticketing app, which launched in 2016 with backing from Disney, Twentieth Century Fox and Lionsgate. Group account director Steve Sanders and executive creative director Janet Higdon will lead the account out of the agency’sLos Angeles office.
Deutsch’s first work for the client is expected in the second quarter of 2018.
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