“Kids dreams” takes the example of the Golf to show how Volkswagen thinks of the safety of all road users – including those not sitting in the car – in the development of its vehicles. The film underlines the fact that intelligent assistance systems such as those of the Golf significantly improve road safety and prevent accidents. The systems help the driver master critical situations very well or even avoid them completely.
It’s time to get your entries in for Ad Age’s second annual Creativity Awards, an expansion of our long-running Agency A-List honors that recognizes the best and most innovative campaigns, people and products of the year just finished.
Awards go to not only agency creatives but brand marketers, startups, ad tech creators and visionariesbecause you’re all reshaping the industry, and in many cases consumers’ lives as well.
The inaugural finalists winners included creative teams at agencies from Los Angeles to Dubai, startups like the Drone Racing League and of course the Campaign of the Year, Boost Your Voice from Boost Mobile and 180LA.
For decades, women’s stories of harassment, assault, rape and abuse have been met with the same phrase: “He said. She said.” Four words that may seem like they’re intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday…
Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook’s HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News Feed. At launch, the fantasy sports game allows users to compete in daily contests for the National Football League, the National Basketball Association, the National Hockey…
When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running “Hey Culligan Man” ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible–with a…
Almost three years since signing off from Late Night, David Letterman will be hosting a talk show once again. Netflix announced today that the first episode of his hour-long talk show series, My Next Guest Needs No Introduction With David Letterman, will premiere on Friday, Jan. 12, and will continue through June as a “monthly…
Hearst-owned digital agency iCrossing has named Jeff Ratner as chief media officer. In the role, Ratner will be tasked with overseeing iCrossing’s media efforts across the U.S. while reporting to global president Mike Parker, who was promoted to that role last June as Nick Brien left to become CEO of Dentsu Aegis Americas. “We couldn’t…
“Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely that hoaxes changed the outcome of this…
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully…
While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either “somewhat” or “significantly” in 2018, marking the second straight year that 60 percent…
There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…
It’s time to get your entries in for Ad Age’s second annual Creativity Awards, an expansion of our long-running Agency A-List honors that recognizes the best and most innovative campaigns, people and products of the year just finished.
Awards go to not only agency creatives but brand marketers, startups, ad tech creators and visionariesbecause you’re all reshaping the industry, and in many cases consumers’ lives as well.
The inaugural finalists winners included creative teams at agencies from Los Angeles to Dubai, startups like the Drone Racing League and of course the Campaign of the Year, Boost Your Voice from Boost Mobile and 180LA.
The narrative about the narrative has changed.
Now that Michael Wolff’s “Fire and Fury: Inside the Trump White House” has officially been publishedHenry Holt & Co. moved up its release date from Jan. 9 to todaythe way everyone’s talking about it has shifted. From Wednesday morning, when editors at the The Guardian who had gotten their hands on an advance copy quoted some of the juiciest bits, instantly making the book a media sensation, the buzz surrounding “Fire and Fury” has focused on the new war between former White House Chief Strategist Steve Bannon and President Trumpbecause Bannon gave Wolff some of the book’s most incendiary quotes.
Now, post-publication, the focus is on the portrait that Wolff has painted of Trump as a man who is unfit for officenot only temperamentally and intellectually unfit, but psychologically unfit. Wolff neatly summed up that subtext on NBC’s “Today” this morning.
Only a third of degree-educated working mothers currently looking for jobs plan to hold out for one that requires their academic qualifications and professional experience, according to a new survey.
Birchbox, the monthly beauty subscription service, is extending the length of its London pop-up residency after a rise in sales.
“Avisem o esquadra?o do McDonald’s que o hambu?rguer do KFC e? maior e mais poderoso”
> LEIA MAIS: KFC brinca com tweet de Donald Trump e zueira viraliza na internet
Relacionamentos eram simples, a sociedade complicou e o Tinder simplificou de novo
> LEIA MAIS: Nova campanha do Tinder mostra a evolução dos encontros e como ele veio para simplificar tudo
-Droga5 London launched its first campaign forBulk Powders with this “Dominate Life” spot (video above).
-MetLife’s first head of customer experience talks “building brands through personal interaction.”
-Expect fashion brands to rely more on an “influencer roster” this year. We hate 2018 already.
-DC Comics is opening a pop-up shop in Washington D.C.
-Netflix took over a London tube station with an OOH campaign for the fourth season of Black Mirror.
-The Mill L.A. appointed Mike Scarcella as head of operations.
LiveLab is the commercial arm of Griffith Film School and this was made by a team comprising final year graduates, 2nd and 1st year undergraduates in the Bachelor of Film and Screen Media degree.
A young girl saves an old and lonely man’s Christmas when she surprises him with kindness.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
