Govt electric car initiative seeks agency to handle ad business

Go Ultra Low, the joint government and motoring industry initiative to promote sales of electric vehicles, is looking for an agency to handle its advertising account.

Lucky Post Promotes Neil Anderson to Colorist

Lucky Post is excited to announce the promotion of Neil Anderson to Colorist. Anderson’s technique and style have earned him projects for national brands such as Canada Dry, Costa, TGI Friday’s, The Salvation Army and YETI.

Bike For Brussels "Bike Light Lane" (2018) :59 (Belgium)

1 cyclist in 4 rides without a bike light in Brussels. That’s an accident waiting to happen.

Foodora: Burger

Foodora Outdoor Ad - Burger

Posters highlighting ingredients from a variety of cuisines available on Foodora’s food delivery app. These ingredients come together to create dishes like “Sushi Surprise”, a sushi roll that includes peanut butter and mac’n cheese. Appetizing? Maybe not, but it catches one’s attention!

Foodora: Farmhouse Pizza

Foodora Outdoor Ad - Farmhouse Pizza

Posters highlighting ingredients from a variety of cuisines available on Foodora’s food delivery app. These ingredients come together to create dishes like “Sushi Surprise”, a sushi roll that includes peanut butter and mac’n cheese. Appetizing? Maybe not, but it catches one’s attention!

Foodora: Sushi Roll

Foodora Outdoor Ad - Sushi Roll

Posters highlighting ingredients from a variety of cuisines available on Foodora’s food delivery app. These ingredients come together to create dishes like “Sushi Surprise”, a sushi roll that includes peanut butter and mac’n cheese. Appetizing? Maybe not, but it catches one’s attention!

You Can Take Britain Out of Europe, but You Can’t Take Europe Out of the British, Says Ancestry.com

French, Italians, Germans, Poles and other Europeans belt out Rick Astley’s 1988 hit “Together Forever” in a new ad from Ancestry.com, reminding the British that while Brexit may take them out of the European Union, it can’t remove Europe from their DNA. The minute-long spot, which doesn’t actually feature the Rickroller himself, touts Ancestry’s testing…

Brands With Business Profiles on Instagram Can Now Schedule Organic Posts

Business profiles on Instagram gained a lot more flexibility with Tuesday’s announcement of changes to the Instagram Graph API (application-programming interface). The changes only affect businesses’ organic content on the network, and not ads. Businesses on Instagram will now be able to: Schedule organic posts. View public posts that they have been mentioned or tagged…

Michael Bolton Belts Out ‘Said I Read You … But I Lied’ in Ad for Audiobooks

There’s just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The Lonely Island) to Netflix one-offs (Big Sexy Valentine’s Day Special). Next up: a goofy new ad for Amazon’s Audible, with Bolton starring in…

3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great lengths to catch all the characters–some of them even getting hit by cars and falling off cliffs. The merging of the…

Amazon, Berkshire, JPMorgan to Target Health-Care 'Tapeworm'


Three corporate giants are teaming up to combat what billionaire Warren Buffett calls a “hungry tapeworm” feasting on the U.S. economy: health care.

Amazon, Buffett’s Berkshire Hathaway and JPMorgan Chase & Co. said they plan to collaborate on a way to offer health-care services to their U.S. employees more transparently and at a lower cost. The three companies plan to set up a new independent company “that is free from profit-making incentives and constraints,” according to a short statement on Tuesday.

The move sent shares of health-care stocks falling in early trading. Express Scripts Holding Co. and CVS Health Corp., which manage pharmacy benefits, slumped 6.7 percent and 5.5 percent, respectively. Health insurers Cigna Corp. and Anthem Inc. also dropped.

Continue reading at AdAge.com

WeatherTech Promises No Pretty Girls, Puppies or Voiceovers in Super Bowl Ad


WeatherTech is promising there won’t be any puppies or pretty girls in its upcoming Super Bowl spot.

While the car mat maker doesn’t say what its 30-second commercial will focus on in its teaser, which was released on Tuesday, we do know the company will continue with its “Made in America” messaging. The spot will focus on its commitment to manufacturing in America.

Continue reading at AdAge.com

Belvedere to serve espresso martinis over London Fashion Week

Belvedere, the LVMH-owned vodka brand, is opening a café serving espresso martinis.

Tuesday Morning Stir

-Mother London’s trailer for “‘smart’ social network Vero” stars your favorite stock character: the young director who’s only a genius in his own mind.

-Here’s what brands are doing on the ground in Minneapolis for local Super Bowl LII activations.

-When it comes to Big Game spots, though, the Wall Street Journal reports that clients aren’t taking any risks this year. Grey even reconsidered using the word “shit” in that Febreze ad because they thought NBC wouldn’t approve.

-Twitter launched its first #BrandBowl, because viewers need another reason not to pay attention to the ads.

-And, as mcgarrybowen global CSO Jennifer Zimmerman reminds The Drum, they really just want new experiences.

-A bunch of agency creatives and designers have created a new website that will bring them together by way of their shared love of … skiing?

-Why should beer brands stop marketing almost exclusively to young dudes? Adweek has the infographic for your perusal.

-adam&eveDDB chief creative officer Richard Brim did NOT study sculpture at St. Martin’s College.

Prohibition: Prohibition Celebrates the End of Prohibition – Courthouse

Prohibition Outdoor Ad - Prohibition Celebrates the End of Prohibition - Courthouse
Prohibition Outdoor Ad - Prohibition Celebrates the End of Prohibition - Courthouse

After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.

Prohibition: Prohibition Celebrates the End of Prohibition – Basilica

Prohibition Outdoor Ad - Prohibition Celebrates the End of Prohibition - Basilica
Prohibition Outdoor Ad - Prohibition Celebrates the End of Prohibition - Basilica

After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.

Prohibition: Prohibition Celebrates the End of Prohibition – Fire Station

Prohibition Outdoor Ad - Prohibition Celebrates the End of Prohibition - Fire Station
Prohibition Outdoor Ad - Prohibition Celebrates the End of Prohibition - Fire Station

After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.

Farnham Ale & Lager: Punching Bag

Video of Farnham Ale & Lager: Punching Bag

The Cannes Job Hunt

Morgan Freeman and Peter Dinklage Have an Epic Lip-Sync Battle in Super Bowl Ad for Mountain Dew and Doritos

Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off–with help from Missy Elliott and Busta Rhymes–in a 60-second Super Bowl ad touting new flavors of Mountain Dew and Doritos. But the question remained: How? Now that the full 60-second spot from Goodby Silverstein & Partners has been revealed, we have…