Hasta La Creative!

Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans. The company is talking with TV networks, movie studios and other media companies about providing programming to the service, they say.

Amazon Prime subscribers pay $99 per year for free shipping but also access to a mix of ad-free TV shows, movies and original series such as “Transparent” and “The Man in the High Castle.” It has dabbled in commercials on Prime to a very limited degree, putting ads inside National Football League games this season and offering smaller opportunities for brand integrations.

A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime.

Continue reading at AdAge.com

Mot Hennessy doesn’t want to use the web to merely offer its luxury champagne, wine and liquor online. It wants to provide the mixologist, bar and glasswareand maybe a trip to Scotland to boot.

The marketer of Dom Prignon, Veuve Clicquot and Belvedere vodka is trying to infuse its online sales with luxury experiences via a new site called Clos19, part of a broader effort among alcohol marketers to get more aggressive about e-commerce after years of trailing other categories. While 20 percent of U.S. shoppers bought groceries online last year, just 8 percent of buyers bought alcohol online, according to Nielsen data cited by e-commerce analytics firm Profitero.

Alcohol has lagged because of a complicated patchwork of post-Prohibition state laws that govern its sale and distribution. Generally, a so-called three-tier system requires most sales to flow from supplier to wholesaler to retailer. That means a beer brand, for instance, can’t take an online order and ship it directly from its warehouse to the consumer.

Continue reading at AdAge.com

Leo Burnett helped the fast-food chain return to health by tackling negative rumours such as food-quality perceptions.

Lisa Wood, chief marketing officer at Atom Bank and one of Campaign’s Power 100, on the potential of AI, how to connect with your audience, and why it’s good to be single-minded.

Print
Radio Jovem Pan

Kill Death. Save Lives. Donate Organs.

Advertising Agency:Martpet, Recife, Brazil
Creative Directors:Edison Martins, Diego Curvêlo
Art Director:Berg Carvalho
Copywriter:Diego Curvêlo
Illustrator:Berg Carvalho
Additional Credit:Ítalo Ferreira

Online
Mellanox Technologies

Halloween is a great time to remember that in real life recognizing the face of evil can be very tricky. Mellanox is proud to empower the leading AI facial recognition applications in the world, making sure that evil can no longer hide.

Credits: VP Creative: Moshe Gellis
Creative Manager:Edo Kariv
Creative Director:Ziv Almog
Art Directors:Effi Shutzberg, avi cohen
Copywriter:Edan Gilboa
Video Editors:Eilon Levy, Tal Miller

Print
Santa Margherita

Uncork Extraordinary

Advertising Agency:Markham & Stein Unlimited, Miami, Florida
Chief Creative Officer:Markham Cronin
Associate Creative Director:Aly Perez
Art Director:Michelle Baumgard
Copywriter:Karina Bagdadi
Producer:Alec Lopez
Account Director:Tristan Stevens

Film
Asda

Advertising Agency:Saatchi & Saatchi, London, United Kingdom
Global Chief Creative Officer:Kate Stanners
Group Creative Director:Sara Rose
Art Director:Cece Chu
Copywriter:Ryan Price
Designer:Teresa Goncalves
Planning Director:Paul Hackett
Account handlers:Danny Josephs, Andy Chisholm, Jennie Gundill, Natasha Griffiths, Patrick Boyce, Walter Bayliss
Production Company:Blink
Director:Los Pérez
Production Company Producer:Ewen Brown
Editor:Joce Hockings
Producer:Zoe Hockings, Annabel Bennett
Postproduction Company:Mpc
Vfx Supervisor:Bevis Jones
Music Licensing:One More Music
Audio PostProduction company:750mph