Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]
The post It’s Beautiful, Something of the Moon Is In the Glass appeared first on Adpulp.
(TrendHunter.com) Those who love animals but aren’t quite ready for the commitment might fall in love with ‘Qoobo,’ a soft robotic cat that serves as an alternative to a real feline friend.
This…
(TrendHunter.com) It can be hard to resist a dog’s adorable face, which is why so many owners in America end up overfeeding their dogs, so, to combat this, subscription dog food service ‘YaDoggie’…
The Weinstein Company was already struggling before a New York Times investigation found he had paid off multiple harassment accusers. Now, it’s in serious trouble.
(TrendHunter.com) The Seakart 335 is an innovative inflatable watercraft that is perfectly designed for people who may have a tendency towards adrenaline-pumping thrills but also want to be able to kick back and…
(TrendHunter.com) The average consumer has a number of technology products in their ownership that they carry with them everywhere, so the Hiraliy CH019 Aluminum Portable Laptop Stands are designed to help create the…
The making of an open secret.
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R/GA Parts With Some More Staff in New York
Erich & Kallman and the Former ‘Most Interesting Man’ Will Help Promote Astral Tequilla
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Redditors Kind of Hate Working in Advertising
WPP Is Really Not Happy with Bain Capital’s Bid Price for Asatsu-DK
-Here’s another New Balance spec ad, this one by New York comedian Sam Rubinoff and his writing partner Dan Hirshon. Happy Friday.
-Jack in the Box appointed Dentsu Aegis Network’s Carat L.A. as its media agency of record, concluding a review review launched this summer which included 15-year incumbent Horizon Media and six other agencies.
-MGM Resorts International pulled its first brand campaign following the Las Vegas shooting.
-Campaign’s Dave Trott says “It isn’t what we don’t know that can hurt us.”
-Digiday explores “How the CMO became a politician.”
–The Drum talks with PJ Pereira about what it takes to “be a great creative.”
-ITB’s Emma Gregson explains “Why Unconventional Talent is on the Rise.”
MGM Resorts International pulled “Welcome to the Show,” a two-week-old campaign, in the immediate aftermath of the deadliest mass shooting in U.S. history, which occurred at one of its hotels.
The chain is still open for business, though, and its chief experience and marketing officer says the recent internal rebranding is now more critical than ever for its employees, even though the consumer-facing spots have been pulled.
Speaking at the annual ANA Masters of Marketing conference in Orlando, Florida on Friday morning, Lili Tomovich immediately voiced her gratitude for the support she’s received from the ANA audience, the Vegas community and the country itself, and also added the disclaimer that her presentation”From the Inside Out: How MGM Resorts Transformed Itself”had been prepared before Sunday’s horrific events.
The big screen remake of Stephen King’s “It” has been dominating the box office both in the U.S. and overseas. In Germany, it broke records, earning a record $11.6 million its opening weekend, the largest ever for a horror film in the market, according to Box Office Mojo.
So along with Hamburg-based independent German agency Grabarz and Partner, Burger King jumped on the popularity of the film with a simple in-theater stunt. After German viewers had their fill of horror, BK projected on the screen right before the credits the simple message: “The moral is … never trust a clown,” shortly followed by the Burger King logo.
After a crowd-inspiring presentation about body diversity in marketing at the Association of National Advertisers’ “Masters of Marketing” conference, Brian Beitler, executive VP and CMO of women’s apparel brand Lane Bryant, talked about his expectations for the future. We asked him when diverse body types will no longer make headlines. His response: Not as soon as we might hope.
In recent years, KFC both looked back at its roots and modernized its founder Colonel Harland Sanders with celebrity appearances including tie-ins with the WWE and a parade of TV-and-movie star colonels.
In so doing, the chain revitalized its brand: U.S. same-store sales have risen for 12 consecutive quarters, KFC U.S. President and Chief Concept Officer Kevin Hochman noted at the Association of National Advertisers “Masters of Marketing” event in Orlando.
Here, he talks about how brands must adapt, including how KFC found a way to make a 40-year-old product line few knew about feel fresh. Wieden & Kennedy Portland Executive Creative Director Eric Baldwin also discusses how KFC’s new approach to marketing helped push it into pop culture.
YouTube suggested terms including “false flag” for a time on Thursday to people who started searching for video about the Las Vegas shooting.
A person only had to type in “Las Ve” before the Google-owned video site offered a list of suggestions, of which Las Vegas “shooting false flag” was up there with “shooting footage” and simple “strip.”
The suggestion seems to have been halted by late Thursday, as Google and YouTube continued to work on presenting the most credible news related to the weekend’s mass shooting.
India’s mobile advertising market is on a tear. After doubling last year, spending is set to climb another 85 percent in 2017, according to eMarketer.
A further 75 percent increase that’s forecast for 2018 will take the market to $810 million, the research firm estimates. Significantly, that continued growth means mobile will account for more than half of all digital ad spend in the country, it said.
All this is great news for the advertising industry and the app ecosystem that’s both a big spender on ads and a beneficiary of much of the revenue. But two problems threaten to take the sheen off: fraud, and uninstalls.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A family’s dog performs an instantly legendary feat of frisbee-catching in an ad for the Nissan Rogue. Taco Bell hypes its new $5 Crispy Chicken Quesadilla Box. And the Las Vegas Convention and Visitors Authority, aka Visit Las Vegas, sends out a #VegasStrong message, narrated by Vegas native Andre Agassi (Creativity previewed the ad yesterday), in the wake of last Sunday’s massacre.
In recent years, KFC both looked back at its roots and modernized its founder Colonel Harland Sanders with celebrity appearances including tie-ins with the WWE and a parade of TV-and-movie star colonels.
In so doing, the chain revitalized its brand: U.S. same-store sales have risen for 12 consecutive quarters, KFC U.S. President and Chief Concept Officer Kevin Hochman noted at the Association of National Advertisers “Masters of Marketing” event in Orlando.
Here, he talks about how brands must adapt, including how KFC found a way to make a 40-year-old product line few knew about feel fresh. Wieden & Kennedy Portland Executive Creative Director Eric Baldwin also discusses how KFC’s new approach to marketing helped push it into pop culture.
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