Wyborowa: Project 30/90


Integrated
Wyborowa

Advertising Agency:McCann Worldgroup, Warsaw, Poland
Creative Directors:Bartek Klimaszewski, Marcin Sosinski
Art Director:Grzegorz Karwowski
Copywriter:Magda Banasik
Designer:Jaroslaw Michalski
Director:Lukasz Zablocki
Music:Radzimir D?bski
Project Manager:Kuba Mikulan
Producer:Dominika Grzegdala

UNINASSAU University: Bullying

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UNINASSAU University

Bullying pushes people away.

In Brazil, bullying and cyberbullying have grown alarmingly among young people and children, leading to depression and even suicide. UNINASSAU University, which has always invested in education, created this campaign that speaks directly to the audience, showing that whoever laughs at victims also commits bullying.

Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Copywriter:? ?Rafael Paulino, Gustavo Vercosa, Luciano Mattos
Art Director:? Diego Viana, Bruno Bacci
Illustrator:? ?Patrick Atkins?

McGruff the Crime Dog, Outliving His Creator, Fights On

The cartoon hound, whose creator died on Aug. 25, has remained one of the country’s most recognizable advertising figures for nearly four decades.

Dove Drops Ad After It Draws Criticism for Being Racist

In a Facebook ad for Dove body wash, a black woman removes her shirt to reveal a white woman. The company apologized, but similar ads by others have been common.

Harvey Weinstein Is the (Whispered) Talk of Hollywood

“It’s radio silence.” The normally voluble film industry has remained largely quiet about the harassment accusations against the film producer.

Mediator: For Disney Chief Robert Iger, an Unlikely Political Turn

After the company he runs feels the president’s wrath, Robert Iger does not say no to a possible White House run.

Anti-Semitism’s Rise Gives The Forward New Resolve

The Jewish publication, which recently became a monthly magazine, has been aggressively reporting on so-called alt-right and white nationalist groups.

Dove Apologizes for That Racist Facebook Ad


Unilever’s Dove has apologized for a Facebook ad decried as racist in a social-media backlash that began Friday afternoon. The brand’s apology has been met mostly with derision since it was issued Saturday, including threats of boycotts and questions about how the ad could have been approved in the first place.

The body wash ad showed a black woman taking off her shirt to reveal a white woman underneath. The backlash began Friday when makeup artist and online beauty products retailer Naomi Leann Blake (@NaytheMua) posted images from the ad on her Facebook news feed. By Saturday, amid growing social-media criticism, Dove issued its apology.

it’s unclear who created the ad. Ogilvy & Mather handles much of the brand’s creative work, but Unilever also has moved considerable work, particularly for quick-turnaround digital ads, in house to its U Studios.

Continue reading at AdAge.com

Enter Now: The Ad Age A-List & Creativity Awards Are Back


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Continue reading at AdAge.com

Dove Apologizes for That Racist Facebook Ad


Unilever’s Dove has apologized for a Facebook ad decried as racist in a social-media backlash that began Friday afternoon. The brand’s apology has been met mostly with derision since it was issued Saturday, including threats of boycotts and questions about how the ad could have been approved in the first place.

The body wash ad showed a black woman taking off her shirt to reveal a white woman underneath. The backlash began Friday when makeup artist and online beauty products retailer Naomi Leann Blake (@NaytheMua) posted images from the ad on her Facebook news feed. By Saturday, amid growing social-media criticism, Dove issued its apology.

it’s unclear who created the ad. Ogilvy & Mather handles much of the brand’s creative work, but Unilever also has moved considerable work, particularly for quick-turnaround digital ads, in house to its U Studios.

Continue reading at AdAge.com

$998 to Say Hello to Dolly? That’s the Price for Some Front Row Seats

Producers are asking more for choice seats during the last weeks of Bette Midler’s run in the musical revival.

‘Blade Runner 2049’ Sputters at the Domestic Box Office

Despite euphoric reviews, Denis Villeneuve’s science-fiction sequel did not attract younger audiences and women in sizable numbers.

Disney’s Big Bet on Streaming Relies on Little-Known Tech Company

BamTech has had success with its services for Major League Baseball, HBO and others. Disney is hoping the company can do the same for it.

'Masters of Marketing' Takeaways: Confidence Wanes, But CMOs Promise to 'Kick Some Butt'


“There never been a better time to be a marketer than now.”

That phrase was uttered multiple times by chief marketing officers presenting at last week’s Association of National Advertisers event in soggy Orlando that drew more than 2,600 marketing execs, agency leaders and vendors.

But the meeting, dubbed “Masters of Marketing,” left the feeling that marketers are not feeling so masterful at the moment: They are wrestling with issues ranging from how to break through what ANA chief Bob Liodice called a “byzantine, non-transparent, super complex digital media supply chain,” to how to strike the right balance of positioning their brands for societal good without getting too political.

Continue reading at AdAge.com

Mexican Radio Host’s Resignation Highlights Ties Between Government and Media

Leonardo Curzio quit in protest over demands to fire two co-hosts, and he compared the government’s influence over the media to “a disease that kills you slowly.”

Lisa Bloom, Lawyer Advising Harvey Weinstein, Resigns Amid Criticism From Board Members

Ms. Bloom had been counseling the Hollywood mogul, who faces sexual harassment allegations, but was rebuked by at least two board members, including his brother, Bob Weinstein.

“Blade Runner 2049” tem atmosfera do original, mas busca questões mais amplas

Com ritmo lento e visual estonteante, Denis Villeneuve marca o retorno ao mundo dos replicantes

> LEIA MAIS: “Blade Runner 2049” tem atmosfera do original, mas busca questões mais amplas

Mamilos 123 – Pedofilia

Não queremos falar sobre pedofilia, não queremos sequer pensar sobre o assunto. No entanto, a repulsa que nos faz desviar da conversa, nos leva a construir crenças superficiais e inadequadas sobre quem são os agressores, quais são os fatores que potencializam o risco, o que aumenta a incidência da violência e quais são as medidas […]

> LEIA MAIS: Mamilos 123 – Pedofilia

What Marketers Will Be Watching for in 2018: From Ad Age's ANA Dinner


At Ad Age’s annual dinner for the ANA Masters of Marketing, dozens of attendees gathered and answered one not-so-simple question: What keeps you up at night? Turns out, agency relations, transparency, and a host of other topics that were top of mind for everyone this year.

In this video, hear from Jennifer Frommer of Columbia Records, Andrew Essex, formerly of Tribeca Enterprises and Droga5, Lindsey Slaby of Sunday Dinner, Steven Wolfe Pereira of Quantcast, and Roger Sol of Sprint all discuss the challenges ahead for 2018.

Continue reading at AdAge.com

Behind Every Southwest Seat Is A Person With A Story

When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. The spot also makes an incredible point—we connect with people’s stories, and by […]

The post Behind Every Southwest Seat Is A Person With A Story appeared first on Adpulp.