As the IPA and Campaign kick off the Women of Tomorrow awards for 2018, a former winner Victoria Buchanan, executive creative director at Tribal Worldwide, reveals the power of putting yourself forward.
Gawain Owen, digital strategy director at Jellyfish and former programmatic boss at Diageo and Nestle, drills down into what marketers need to know about this method of automated buying.
A chorus of girls raise their voices to Beyoncé’s protest song Freedom in a campaign launching on International Day of the Girl to back the UN’s Global Goals for Sustainable Development.
Consumers are on average five times more influenced by their friends and family than celebrities when they are making a purchase decision.
Haymarket took home three accolades at last night’s PPA Digital Awards, including a global award win for Campaign.
Com criação da Droga5, CoverGirl celebra a autenticidade de cada mulher
> LEIA MAIS: Katy Perry e outras mulheres reforçam fim de padrões estéticos em campanha
Oh hello, angry readers. Here’s an inspiring new ad to lift your mood!
As you may know, the New York City Marathon takes place on November 5. And earlier this year, the race’s parent company New York Road Runners picked a Brooklyn agency called Madwell to handle creative responsibilities after working with BBDO New York and Cramer-Krasselt.
Today the Tata-sponsored event launched that shop’s first campaign under the “It Will Move You” tagline.
That seems pretty accurate based on the time we spent watching the 2012 and 2013 marathons go down 5th Avenue in Brooklyn while drinking a bottomless brunch mimosa.
As chief creative officer Chris Sojka told us back in March, Madwell’s pitch focused on the dichotomy of the word “move”: to move oneself and to be moved.
“The idea that running a marathon is just a physical feat only scratches the surface,” he said. “Even as a spectator, I could feel the raw power and emotion of the runners. There are thousands of stories to be told … runners, boosters, fans, passersby—the marathon affects everyone.”
He was also inspired by a documentary about marathon founder and onetime Road Runners president Fred Lebow, who started running in the ’70s to help make himself a better tennis player and later helped turn it into a nationwide hobby craze before dying of brain cancer in 1994.
There’s really something to be said for running as an act of self-discipline. It may look easy, but it’s quite difficult!
In case you missed it (we really hope you didn’t), The Weinstein Company is in deep trouble.
In less than a week, Harvey Weinstein went from the king of faux art house cinema to a pariah fired from his own company for multiple allegations of sexual harassment and, as of today, sexual assault.
Now, two parties tell us that the company has reached out to more than one major creative agency for a potential rebranding project.
The details remain somewhat fuzzy as no one has been willing to discuss the matter on the record, but the reason behind it is quite obvious: any and all things associated with Harvey Weinstein are now pure poison.
This won’t be your standard “refresh” assignment. According to our sources, the winning agency will be tasked with developing a new name and logo for whatever The Weinstein Company will eventually become. Unfortunately, the group cannot get rid of its origin story.
Now the question is, which agencies might these be? The most obvious answers would come from the WPP family, given the fact that Martin Sorrell’s network has invested in Weinstein since 2005 and includes quite a few potential shops.
Today a spokesperson declined to comment on those rumors for an Adweek story regarding the fact that EVP Lance Maerov is currently one of four remaining members of Weinstein’s board of directors.
The Weinstein Company itself has not responded to a related query.
CP+B launched a spot to promote Amazon’s live streaming of an October 12th Thursday Night Football matchup between the Philadelphia Eagles and the Carolina Panthers, shot by “The Epic Split” director Andreas Nilsson.
The spot seems cram in as many references to the team names as well as “Amazon” and “streaming ” as it can, doing so in about the silliest way possible.
A sight-seeing couple take out their binoculars to catch a closer look at a group of eagles, then catch a glimpse of a pack of panthers, noting the two are “about to go head to head, right here in the Amazon.” (While standing in a stream, naturally.)
The spot follows a similarly-themed ad promoting the September 28th matchup between the Chicago Bears and Green Bay Packers. Amazon Prime Video will stream a total of eleven such NFL games this year and CP+B will roll out another ad to promote a Christmas Day game between the Pittsburgh Steelers and the Houston Texans.
Today IPG confirmed that it had divested itself from HackerAgency, which is now no longer part of the Interpublic network after 18 years.
The news first ran on Adweek.
According to one party who spoke to us, the decision came because the Seattle-based direct marketing company’s “core competency is not aligned” with IPG’s goals. It also follows the gradual loss of HackerAgency’s largest client, AT&T, over the course of several months.
CEO Spyro Kourtis provided the following statement:
“[I’m] confirming that while Hacker Group has had a great partnership with IPG and FCB over the years, we’re excited to bring the power of our re-established independence to our clients, driving business results through modern, innovative marketing solutions. Clients are increasingly demanding agile agency resources and talent that focus on performance and are willing to put skin in the game. We believe being an independent is the best way to do this, unburdened by the complexities of a holding company network.”
Regarding AT&T, he acknowledge that the changing relationship, partly caused by the DirecTV acquisition, damaged the agency:
“We’re proud of the partnership we have shared [with AT&T] and wish our clients the best of success. Having to say goodbye to friends and colleagues is never easy. We remain optimistic for the road ahead as we strike out independently and allow our data-driven heritage and CRM specialization to shine.”
Multiple current and former agency employees tell a slightly different story.
According to 5 different sources, the agency laid off around 50 percent of its staff in Seattle last week, including North American president Julie Rezick, formerly of Wunderman. One source says recent events came about due to a “failure to modernize.”
HackerAgency will now operate as an independent company. The three international FCB offices that merged with what was then called Hacker Group to form HackerAgency in 2014, however, will remain within the IPG network.
–Madras Brand Solutions launched a 30-second spot promoting the Shark IONFlex freestanding, cordless vacuum (video above). Co-CCO Bill Davaris explains that Madras “made the demo the hero so it’s part of the brand personality.”
-Dick’s Sporting Goods selected VML as agency of record for its new athletic apparel brand, Second Skin, following a review.
–WPP’s position with The Weinstein Company “depends on the constitution of the board” following the resignation of one-third of the company’s directors in the wake of myriad sexual harassment allegations against Harvey Weinstein.
-Accenture hired OMD EMEA president Nikki Mendonça as president of intelligent marketing operations, a global role.
-Pittsburgh agency Gatesman was named agency of record for global office brand Fellowes, moved its headquarters from Southside to Four Gateway Center.
-CHI&Partners partner and CEO Sarah Golding explains “What I’ve learned about AI, VR and the future of the ad industry.”
The classic way to catch out a ventriloquist is to ask his dummy to say “Bottle of Beer.” We took this strong cultural reference and turned it into a new ale, plus a few fun ads.
The classic way to catch out a ventriloquist is to ask his dummy to say “Bottle of Beer.” We took this strong cultural reference and turned it into a new ale, plus a few fun ads.
The classic way to catch out a ventriloquist is to ask his dummy to say “Bottle of Beer.” We took this strong cultural reference and turned it into a new ale, plus a few fun ads.
In Brazil, bullying and cyberbullying have grown alarmingly among young people and children, leading to depression and even suicide. UNINASSAU University, which has always invested in education, created this campaign that speaks directly to the audience, showing that whoever laughs at victims also commits bullying.
In Brazil, bullying and cyberbullying have grown alarmingly among young people and children, leading to depression and even suicide. UNINASSAU University, which has always invested in education, created this campaign that speaks directly to the audience, showing that whoever laughs at victims also commits bullying.
In Brazil, bullying and cyberbullying have grown alarmingly among young people and children, leading to depression and even suicide. UNINASSAU University, which has always invested in education, created this campaign that speaks directly to the audience, showing that whoever laughs at victims also commits bullying.
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