Anúncio mostra que ainda é possível inovar em publicidade na mídia impressa
Posted in: UncategorizedPeça de telecom irlandesa coloriu todos os pontos pretos do Daily Mail Magazine
> LEIA MAIS: Anúncio mostra que ainda é possível inovar em publicidade na mídia impressa
Taylor Swift lança sua própria rede social
Posted in: UncategorizedThe Swift Life estará disponível para download no final do ano
> LEIA MAIS: Taylor Swift lança sua própria rede social
Nescafe Gold celebra as verdadeiras conexões em nova campanha
Posted in: UncategorizedMarca afirma que conhecemos cerca de 80.000 pessoas ao longo da vida
> LEIA MAIS: Nescafe Gold celebra as verdadeiras conexões em nova campanha
Campeão do boxe chinês estrela nova campanha da Nike
Posted in: Uncategorized“Voce? na?o pode prometer uma vito?ria, mas pode prometer uma luta”
> LEIA MAIS: Campeão do boxe chinês estrela nova campanha da Nike
Wednesday Morning Stir
Posted in: Uncategorized-BBDO New York created an “Adoptable Facebook Mask” in a National Pet Adoption Month effort for Pedigree (video above).
-The Barbarian Group co-founder Keith Butters is joining KBS as global chief technology officer.
-Josiane Paris’ Valentin Guiod and adam&eveDDB London’s Min-Hyung Choi created and directed a series of ads for human rights organization Cimade comparing Olympic athletes and refugees.
-Wunderman London promoted chief operating officer Pip Hulbert to CEO.
-AdAge examines the difficulties in rebranding The Weinstein Company.
-TSB chief marketing and communications officer Nigel Gilbert compared media agencies’ trust and transparency issues with the loss of trust in big banks during the financial crisis.
-Now-former ASA chairman Lord Smith sees greater agency consolidation on the horizon but hopes creativity can survive. Yawn.
McKinney Hires Former Saatchi Walmart Lead Mike Pierantozzi as ECD in New York
Posted in: UncategorizedCheil Worldwide’s McKinney has hired Mike Pierantozzi to lead its creative team in New York as an executive creative director.
Pierantozzi joins the agency from Saatchi & Saatchi, where he had led the Walmart account since Publicis Groupe won that business away from The Martin Agency without a review last summer. Moving forward, he will partner with the New York office’s new CEO Joe Maglio.
Chief creative officer Jonathan Cude said the new hire has “a rare combination of skills that make him uniquely suited for McKinney in New York,” citing his experience working for “nimble, scrappy creative shops in New York” and calling him “the Rocky Balboa of advertising: humble, authentic and honest—and from Philly.”
Prior to joining the Saatchi & Saatchi organization in 2013, Pierantozzi was an ECD at Taxi New York and The Brooklyn Brothers. He’s also worked at Ogilvy and Red Tettemer of Philadelphia, and his portfolio includes campaigns for such brands as Luvs, IBM, Kraft and the New York Rangers. The Walmart campaign “The Receipt” won a Bronze lion in the Promo category at this year’s Cannes festival.
“One of the priorities since my first day at McKinney was to find the right creative partner to lead New York—someone not only with a great track record but also the intensity to dig in and grow an office, day by day,” said Maglio, adding that the new ECD “exemplifies the leadership style and work ethic that we were looking for.”
Pierantozzi said, “I couldn’t be more excited to be a part of the McKinney team.”
Earlier this year, McKinney New York moved its team of approximately 15 staffers into the headquarters of The Barbarian Group as Maglio joined from Havas in the CEO role.
McKinney’s clients currently include Cheil parent company Samsung along with Sherwin-Williams, CarMax, Norwegian Air and DuPont.
OKRP Acquires Digital Agency Juice Interactive
Posted in: UncategorizedO’Keefe Reinhard & Paul acquired Juice Interactive, a digital agency that counts MillerCoors, Mead Johnson Nutrition and SAP Hybris among its clients.
Founded by partners JoAnn Leonard and Tim Rawls (pictured) in 2004, Juice Interactive provides clients with a range of services including digital and social strategy, integrated marketing campaign development, branded content developing, user experience design and commerce solutions.
The acquisition follows a search by OKRP to find a digital agency that would help it offer clients integrated creative solutions. It also comes on the heels of OKRP expanding its design capabilities by hiring Marian Williams as creative director last month.
“We’ve been looking for the right digital agency partner who can bring innovation and technology solutions to enhance our creative ideas in service of ever-changing client needs,” OKRP president Nick Paul said in a statement. “Having worked with Juice on several client engagements, we know they are the perfect cultural and business fit for our agency. Like us, they have big brand experience and can deliver creative solutions that transform business.”
Juice Interactive will relocate its employees into OKRP’s Chicago headquarters.
“We believe every digital experience should invoke an emotional reaction from the audience. The creative, the message and the time and method in how it’s delivered are vital in connecting with consumers,” Rawls said in a statement. “By partnering with OKRP, we’re able to be part of the conversation early on, and bring insights from digital that help deliver brand messaging into high touch interactions.”
AB InBev Parts with Global Media VP After Sending Business to Vizeum
Posted in: UncategorizedJust over a week after concluding the global review that sent most of its $2 billion-plus media planning and buying duties to Dentsu’s Vizeum, AB InBev has parted with one of the key players in that process.
Global VP of consumer connections Andy Meldrum will be leaving the company at the end of this month after 17 years in the beverage business.
“Andy … will be leaving at the end of October to pursue other personal and career opportunities,” said a spokesperson. “We wish him well in his future endeavors and thank him for his contribution to our company.”
The representative did not elaborate on the reasons for his departure or the aforementioned opportunities.
Meldrum was a member of the executive team leading the review, which officially launched in March and initially involved all of the “Big Six” holding groups including Havas. The biggest factor in Dentsu’s eventual win, one party told us, was price.
While Dentsu won the bulk of the work including agency of record duties for Europe, Africa and North America, MediaCom also retained some of its responsibilities in Central and South America, with Publicis retaining much of Asia and adding some more work in Columbia, Peru and Ecuador and Omnicom picking up Australia, India and Vietnam.
Meldrum was identified by a party involved in the review as one of the individuals present when the winners were announced earlier this month. He also recently transferred from London to New York. Before joining AB InBev last year in the global role, he spent more than four years with SABMiller, working as head of media and digital brand communications in Europe. He previously held similar positions at Australia’s Carlton & United Breweries of Foster’s fame as well as Diageo and P&G.
Today, AB InBev coincidentally celebrated its one-year anniversary as a “megabrewer” following the official announcement of the SABMiller merger.
Possible Welcomes Megan Schulist as Creative Director
Posted in: UncategorizedPossible hired Megan Schulist as creative director in its New York office, effective immediately.
Schulist arrives at Possible following less than a year as an associate creative director with Deep Focus, where she worked with Lay’s and Beneful. Prior to that she spent over a year in that role with Havas New York, following over two and a half years as a senior art director with 360i and around a year as a freelance art director.
“We are thrilled to have Megan join the POSSIBLE team. She brings an excellent track record of award-winning work that has driven both talk value and business results,” said managing director Joe Crump, who joined the office in July. “All that and she’s a world-class baker. We’re lucky to have her.”
All Holding Company Stock Prices Drop as Credit Suisse Cuts Media Budget Estimates
Posted in: UncategorizedThe world’s biggest holding groups have yet to recover from the August implosion that saw WPP’s stock price drop more than 10 percent in one day.
Today, the stock prices for every major holding group with the exception of Dentsu dropped on the news that Credit Suisse had trimmed its estimates for media spends.
This was the same reason for the summer dip, which followed announcements by P&G and Unilever that they would be cutting their respective budgets for “ineffective” digital ads.
WPP, Publicis, Omnicom and IPG all saw their shares’ values dip, with the latter taking the biggest hit at around 2 percent.
From Seeking Alpha, this is happening “as the firm sees lower organic revenue growth and a risk in U.S. media buying (about 6% of IPG’s EBIT) where clients divert fees to targeted linear TV campaigns.”
In other words, the investment bank doesn’t see TV budgets recovering anytime soon, no matter how many internal debates we may have about the superiority of long-form creative.
Another key quote regarding Omnicom: “We believe OMC’s advertising business will continue to slow, despite easier comps, as client spending from key verticals including FMCG remains muted.” That means CPG clients, of course.
Interestingly, Credit Suisse did find a bright spot on the advertising horizon: Snapchat. One analyst tells Barron’s that the platform has done a better job in convincing clients and media agencies to spend money on its targeted ads, arguing that everyone is now more comfortable with the still-odd vertical format.
Oh, and Mark Zuckerberg is still the King of the World, no matter how lame his legless virtual Puerto Rican adventure turned out to be.
Wednesday Odds and Ends
Posted in: Uncategorized–Mariano Rivera threw some serious softballs to little leaguers in this Bank of America spot by Hill Holliday.
-Was this week’s blowup over the Dove spot really all about shrinking 3-second ads and the social media “rage engine?”
-On that note, CD Becky McOwen-Banks of FCB Inferno thinks Dove and State Street share one thing in common: a lack of attention to detail.
-Grey New York celebrated its gay employees on National Coming Out Day.
-JWT London hired Jo Wallace as its newest creative director.
-Epoch Films landed director Philippe Templeman, who regularly works with CP+B and Forsman & Bodenfors, for U.S. representation.
-Deutsch is the agency partner in the new Atlantic Records/Spotify talent search program Emerge.
-British kids imagined the cars of the future in a new campaign for GoCompare with creative by Matt Lindley.
Instituto Sou da Paz: Gun Control – Road Rage
Posted in: Uncategorized
In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons.
Instituto Sou da Paz: Gun Control – Women
Posted in: Uncategorized
In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons.
Instituto Sou da Paz: Gun Control – Bad Ass
Posted in: Uncategorized
In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons.