
“He-Man and the Masters of the Universe” hit the airwaves in the U.S. in September 1983 and only lasted about two years. But switch on the TV (or check your device) and you’ll find the show’s characters still gainfully employednot in reruns, but in advertising. The MOTU crew appears in the latest “Great Answers” Geico ad from The Martin Agency, while in the U.K. He-Man and Skeletor engage in a little “Dirty Dancing” for price-comparison site Moneysupermarket.com. And not too long ago, Skeletor left Castle Grayskull to troll Honda’s Twitter and Instagram feeds.
There’s a good reason these ridiculous, and ridiculously muscled, kids’ fantasy characters are so popular today: they remind us of a more innocent time.
Cartoon stars have a long tradition of moonlighting in advertising. In their heyday, Fred Flintstone and Barney Rubble pitched cigarettes on prime time. The Peanuts gang provided a lovable face for insurance giant MetLife. But the Masters of the Universe, along with other children’s characters, have lately resurfaced as part of a nostalgia trend that continues to sweep pop culture. British viewers have seen Scooby-Doo trying to get a mortgage for Halifax Bank and the Muppets promoting bakery brand Warburtons. Meanwhile, popular U.S. shows like “Stranger Things,” “The Goldbergs” and “This Is Us” hark back to earlier decades.
Continue reading at AdAge.com