Clubfoot is a birth defect that steals more than just the ability to walk. It can rob children of a normal life. You can help give it back to them. Donate today at MiracleFeet.org.
Clubfoot is a birth defect that steals more than just the ability to walk. It can rob children of a normal life. You can help give it back to them. Donate today at MiracleFeet.org.
Clubfoot is a birth defect that steals more than just the ability to walk. It can rob children of a normal life. You can help give it back to them. Donate today at MiracleFeet.org.
Clubfoot affects one out of 800 children worldwide, often leading to a lifetime of poverty, stigma and abuse. But you can help set Clubfoot straight at miraclefeet.org/donate.
Clubfoot affects one out of 800 children worldwide, often leading to a lifetime of poverty, stigma and abuse. But you can help set Clubfoot straight at miraclefeet.org/donate.
Clubfoot affects one out of 800 children worldwide, often leading to a lifetime of poverty, stigma and abuse. But you can help set Clubfoot straight at miraclefeet.org/donate.
Super C defends consumer interests and advocates Super Life for all Quebecers. On an amusing tone, the campaign supports the idea that no matter what happens in life, we can always count on Super C to provide us with what we are looking for.
Super C defends consumer interests and advocates Super Life for all Quebecers. On an amusing tone, the campaign supports the idea that no matter what happens in life, we can always count on Super C to provide us with what we are looking for.
The participants forward their ‘spam e-mails’ to spam@spam.com, then we trade this spam e-mail for an actual can of ‘Spam’.
Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films–which have been running in their entirety during commercial breaks….
WeatherTech, the maker of car floor mats, is making the Super Bowl a habit as it returns to the Big Game for its fifth consecutive year.
WeatherTech is set to run one 30-second ad in the game, and while the creative is undisclosed, the company once again will work with its agency-of-record, Pinnacle Advertising.
The company’s “Made in America” messaging has been a staple in the Super Bowl for the past four years, starting with a spot called “You Can’t Do That” in the 2014 game.
What could possibly be scarier than Pennywise, the clown from Stephen King’s “It”? Kellywise, the clown version of Kellyanne Conwaythe stuff of Anderson Cooper’s nightmares, according to a precorded segment that “Saturday Night Live” aired over the weekend.
In the segment, Cooper (Alex Moffat) departs CNN headquarters for the night amidst heavy rain, then promptly loses a paper he was reading thanks to a gust of wind. He chases after it until it disappears into a storm drain, where he encounters Conway (Kate McKinnon), the counselor to President Trump and nonsense-spewing (“alternative facts”) cable-news talking head.
Kellywise, as she calls herself, wants nothing more than to be booked on Cooper’s show, and so she pulls out all the stops, promising to give him “crazy, crazy quote,” such as “OK, so, Puerto Rico actually was worse before Hurricane Maria, and the hurricane actually did blow some buildings back together, and I don’t know why Elizabeth Warren won’t tweet about that.” She even attempts to enlist Hillary Clinton (McKinnon again), who she previously dragged into the sewer, to lure Cooper.
Illustration by Tam Nguyen/Ad Age
Fake news, fake ads, fake accounts, bots, Russians interfering with our elections…. Suddenly, people are waking up to the idea that the internet is a highly chaotic, ungoverned meta-world with practically no regulation. This awakening is long overdue.
Facebook under attack
Craft brewers are taking aim at Anheuser-Busch InBev in a new campaign that accuses big beer marketers of “attempting to buy their way into the craft beer movement.” The effort by the Brewers Association, which represents craft brewers, includes a stunt in which the group says it is trying to crowdsource $213 billion in order to buy AB InBev.
“We are going to take on the oppressive big beer machine before they can bleed the passion out of the independent craft brewing culture forever,” a character named Andy says in a new video. The campaign is by Boulder, Colo-based Sterling Rice Group. It will get paid support on social media.
Anheuser-Busch InBev has acquired 10 craft brewers in the U.S. since 2011 in an attempt to gain access to what has been the fastest-growing segment in the beer industry. The latest deal came in May with the purchase of Asheville, N.C.-based Wicked Weed Brewing. MillerCoors has also acquired several craft breweries in recent years. The acquisitions come as big brewers struggle to grow their largest brands.
NBC Universal’s pursuit of niche startups to diversify its offerings landed a spot in a “Today” show segment for Craftsy, a digital platform for craft enthusiasts that the company bought almost six months ago.
On Monday, the morning show brought on chef Scott Conant to promote a new “master class” on Craftsy, “Pasta Like a Pro: Everyday to Gourmet.”
NBC Universal has made similar synergy plays before. It has been featuring Priv, a beauty-services-on-demand app, in a range of shows on Bravo and E!, including Bravo’s “Real Housewives” franchise.
The credit for the brand’s tie-in work is, much like the “Stranger Things” plot, a bit murky. Eggo worked with WPP’s VML as the brand’s digital agency and for a while, VML could even be considered the brand’s lead agency, says Le. Leo Burnett was also the lead agency on the brand for a while, not a surprise given Kellogg’s long history with the Publicis Groupe shop. VML did some of the planning on the latest projects, but Eggo now works with Leo Burnett, Le said.
She declined to share details on any sales bump the brand has received since the “Stranger Things” appearances or the brand’s media spending. Eggo still holds a commanding 20.7 percent lead share in the frozen baked goods category, despite a 1.5 percent sales decline to $476.8 million in 2016 and an expected 1.8 percent decline this year, according to Euromonitor International. Kellogg’s U.S. media spending on Eggo fell 37.4 percent to $34.2 million in 2016, according to the Ad Age Datacenter.
Eggo and Netflix coordinated after the first season and “as we’ve been getting ready for season two there has been much more collaboration. We have worked with them as we found out about their plans for the premiere and we’ve shared all of the ideas that we have for getting fans excited, to make sure they’re on board with all of that,” says Le.
Nothing like another player in the already-crowded athleisure market to add an extra dose of rivalry. But that’s what you get when the new entrant is Amazon.
After making inroads on its own in-house fashion line, the Seattle-based ecommerce giant is now moving into sportswear, Bloomberg News reported, and is said to be tapping Taiwanese suppliers to manufacture its own private-label sportswear brand.
Now, retail analysts are weighing in, and they’re painting a drab picture for competitors.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Walmart encourages you (especially if you’re a kid) to “Be who you want to be” this Halloween in an ad that plugs its costume offerings to the strains of The Who’s “Who Are You?” Volkswagen also goes with a retro soundtrack, using Joe Cocker’s “With a Little Help From My Friends” to back a seriously retro spot (E.J. Schultz has the story: “VW Debuts a Hippie-Dippy Ad Featuring Its Classic BusBut Not a New Car in Sight”). And NFL wide receiver Larry Fitzgerald enjoys a little private time in a rather adorable fashion while he’s wearing his Bose QuietComfort 35 headphones.
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