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Mother New York welcomed a wave of 17 hires across its creative and design departments. It is unclear if the dogs pictured will also be joining the agency.

“One new voice can completely shift the trajectory of an idea, or even an agency and Mother is fortunate to have 17 new creatives who each bring a fresh perspective to our creative team,” said Mother New York chief creative officer and partner Corinna Falusi said in a statement. “Our independence and our no bullshit approach remains a critical part of our culture and we are thrilled to welcome these talented voices to the Mother family.”

Creative director Abe Baginsky arrives at Mother New York from Ogilvy & Mather New York, where he spent the last seven years and worked with clients including Coca-Cola, AMEX and the United Nations.

Creative director Erik Norin, who spells his name the objectively correct way, has spent time with agencies such as R/GA New York, W+K New York and, most recently, 72andSunny. Over the course of his career, he has worked with clients such as ESPN, Xfinity, Nike, Heineken, Delta, Southern Comfort, Converse and Mastercard.

Another creative director, Craig Love, is a veteran of McCann and StrawberryFrog.

Sarah Sharp is a copywriter who arrives from 72andSunny’s New York office, where she spent the past two years. Copywriter and former journalist Valentina Sulbaran arrives from Dieste, where she served as a senior copywriter and then associate creative director. Mike Vitiello, a copywriter with a background in sports journalism arrives at the agency following five years with W+K.

The creative team of copywriter Emily Sheehan and art director Claire Manganiello arrive from The Barbarian Group, where they spent over two and a half years. They are apparently the ones to call if you like “satanic ritual initiation-themed parties and Windows 95 shower curtains.”

Copy-based creative Heather Schmitz is a ten-year industry veteran who spent the bulk of her career at various Sid Lee offices, working primarily on adidas and Absolut.

Senior art director Lindsey Bissing returns agency-side following a year as art director for Popsugar. Prior to that she was an art director with Chandelier Creative.

Trevor Gilley is an art director who arrives at the agency following seven years at W+K and a city dweller who “sometimes fishes in the woods.” Art director Catalina Monsalve joins the agency full-time after a period as a freelance, following a freelance stint with Grey New York. Rachel Ellam is an art director with a design background who arrives from 72andSunny’s New York office, where she started as a freelance junior designer in September of 2015.

Design director Matt van Leeuwen arrives following six years with Interbrand, working with clients including Avis and The Museum of Toronto YP.

Designers joining the agency include Jessica Yan, who claims “Her commute is probably longer than yours,” Ross Gendels, who also teaches at Pratt, and Hoang Truong, a creative designer and veteran of VSA Partners, Grip Design and HYFN.

Did we forget anybody?

On Monday, M&C Saatchi chief creative officer Justin Tindall published a “private view” in Campaign in which, among other things he was bored of, he stated he was “Bored of diversity being prioritised over talent.”

Predictably, this did not go over well and criticism of the remarks was swift and widespread. Among those weighing in were Cindy Gallop and Cheil London executive creative director Caitlin Ryan, who wrote a “Why being ‘bored of diversity’ is not good enough: a response to Justin Tindall,” also published in Campaign, in which she asked him to “see diversity not as a threat to good creative work, but as a way to get better work out there.”

She concluded by telling him to  “wake the fuck up and do what’s fair and right for every young creative who is female or from a different background to you. Not because it ticks a diversity box – but because it will make the work that we all love better too.”

Today, perhaps unsurprisingly, Tindall issued an apology, in which he admits “my ‘bored with diversity’ comment was wrong. In the post, addressed to Caitlin, he apologized to everyone who took “unintended offence” to the comment and stressed “it was absolutely not my intention to undermine the diversity agenda in any way whatsoever. In fact, the opposite is true.”

He explained that his frustration with the term “diversity” is “provoked by a deep sense that ad agencies continue to prioritise predictably short-term solutions to what is a long-term issue” and one which “requires long-term strategies to maintain and cultivate our industry’s strength and depth of talent.”

Not everyone feels the apology was sincere or came swiftly enough, however. In a response to a post by Gallop on LinkedIn about the apology, one commenter pointed out that his apology only came after “someone of his career level within his industry said something” while another called it “Too little too late” and said they were “Not buying it at all.”

Image: Campaign

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A father and daughter bond over stargazingand Oreosin an Oreo ad. A middle-aged man enjoys an impromptu, low-key joy ride in a supermarket parking lot (spoiler: a shopping cart is involved) in a Citi spot. And a Google commercial focuses on a pair of flour-covered handshands that are busy preparing fried chicken in a kitchento make a point about how, well, handy the voice-activation feature of its Google Home device can be.

Continue reading at AdAge.com

Marriott has announced it’s putting its global media up for review after six years with MEC as its global agency. It’s been about a year since the hotel giant acquired Starwood Hotels and Resorts.

“As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a Marriott spokesman said in an emailed statement to Ad Age.

“Our goal with this review is to identify a solution that allows seamless coordination across our expanded ecosystems and greater collaboration between headquarters and the global teams in the field.”

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Volkswagen serves up the story of a little girl who builds a surprisingly sturdy sandcastle at the beacha way of illustrating how good it feels to have “peace of mind when the unexpected happens,” which VW says its six-year/72,000-mile bumper-to-bumper limited warranty offers. Nintendo hypes its Super Mario Odyssey game for Nintendo Switch. And Booking.com serves up two new spots, including one that uses footage shot by Booking.com employees during their own travels around the world.

Continue reading at AdAge.com