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Famous Ukrainian writer and musicians have created a lullaby to support mobile application that helps Charitable Fund “Come Back Alive” raise funds for the Ukrainian Army.
Why did they do that?
Three years ago, the war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country.
But over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army. The volume of the donations has sufficiently dropped. Traditional media could hardly change the situation.
The most active charitable fund in Ukraine “Come Back Alive” created Wake App in Peace – an alarm to pay for peaceful sleep. Every pull of the snooze button transfers money for the army needs. While people continue to sleep, the army guards their peaceful sleep.
That’s why musicians recorded the lullaby – to urge people to use the snooze button more often.
As a result, the song has become a hit on radio and online – it was played 3,000,000+ times.
The campaign reached 21,000,000+ media impressions and helped to slow down decrease in donations on 30%.
Once upon a time, there were three bears who lived in a house deep in the sun-dappled woods. We’re talking about Matt, Joel and Phil. You’ll notice pretty much immediately that they’re not axially bears–well, not in the ursine sense They’re burly, hirsute gay men–slang term: bears–starring in agency BMB’s cheekily unconventional content play for…
Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold. A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds…
Got McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency…
Meanwhile, here’s Pepsi’s very official-looking, very branded announcement:
O’No
The New York Times reported this weekend that former Fox News host Bill O’Reilly is said to have settled a harassment case for $32 million. To put that number in perspective, it’s more than enough to buy Jackie Kennedy Onassis’s former estate in the Hamptons. Or a swanky 5-bedroom yacht.
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Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.
As “This Is Us” continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with “The Good Doctor,” which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season’s Monday 10 p.m. occupant “Conviction.” Through its first four episodes, “The Good Doctor” is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of “Conviction” eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.
With an average unit cost of $125,678 per 30-second spot, “The Good Doctor” is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)
Meanwhile, here’s Pepsi’s very official-looking, very branded announcement:
O’No
The New York Times reported this weekend that former Fox News host Bill O’Reilly is said to have settled a harassment case for $32 million. To put that number in perspective, it’s more than enough to buy Jackie Kennedy Onassis’s former estate in the Hamptons. Or a swanky 5-bedroom yacht.
Rubicon Project said Monday that it has inked a deal with Google to integrate is private marketplace with DoubleClick Bid Manager.
DoubleClick Bid Manager is used by marketers to buy digital ads programmatically; the move by Rubicon Project now gives marketers access to some 35,000 private marketplace offerings. Private marketplace deals allows them to transact on premium inventory without fear of seeing their ads on sketchy sites.
The tradeoff, however, is marketers aren’t able to reach as many users on the web. Low impression volume, and poor win rate and targeting are known issues in private marketplace deals.
Social advertising continues to boom. With one-third of all digital display budgets going to Facebook and projections of social ad spend exceeding $50 billion in 2018, brand marketers are quickly facing several new data challenges — none of which can be ignored. As investment levels explode, so do the data exhausts. This is forcing brands to ask: Do I control the access to my data, and what happens if I don’t?
First, it is important to define data accessibility. In this context, it means complete and uncompromised access of all social advertising data, no matter how many subbrands, teams or partners a company works with. Without control of their data and who can access it, a brand that switches agencies and needs to transfer millions of social advertising dollars and years of intelligence will have to spend months manually moving this data from the previous partner, assuming it even have access to this information.
If you’re like most marketers, you’re probably wondering: Does my company control our social advertising data? Where does this data live? Can I access it in its entirety? As marketers are finding out, the need for data accessibility is at a tipping point, and answering these questions is imperative for success going forward.
It’s not often that the words “gay pornography” appear in The New York Times, let alone on its front page. (A quick nytimes.com search reveals that the phrase last appeared on Oct. 23, 2016today’s the one-year anniversary!in a “What’s on TV” story that briefly mentioned “a low-budget, all-male variation of sorts on ‘Boogie Nights'” starring Christian Slater and James Franco.) Anyway, per Steel and Schmidt,
In response to questions about why he sent sexually explicit material to Ms. Wiehl, Mr. O’Reilly said that during his time at the network, he had been sent threatening messages almost every day, including some that had obscene material. To deal with this problem, Mr. O’Reilly said, he set up a system in which the material would be forwarded to his lawyers so they could evaluate whether he needed to take any legal action. Mr. O’Reilly said Ms. Wiehl was among those lawyers.
Um, OK. Now back up to Fox News. What does this mean for the network?
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