Hasta La Creative!

Creativity pick of the day: In Hong Kong, McDonald’s has a game to win 24-carat gold McNuggets, as Ad Age’s Laurel Wentz reports. Also, who knew?: McDonald Hong Kong also has a character called Jack the Dipper.

Continue reading at AdAge.com

Richard Lee, one of the most influential marketing execs in China, is setting up a content studio with two high-profile co-founders. The venture in Shanghai, called Frontier, is co-founded by Lee, Alex Xie and Tina Wang, and is being pitched as a one-stop shop with expertise in marketing, entertainment, creative and media.

Lee, who left PepsiCo early this year, had been instrumental in shaping the food and beverage company’s branding, including oversight of a huge annual Chinese New Year campaign that blends viral entertainment, music, celebs and charity. That campaign, called “Bring Happiness Home,” is 6 years old and counting.

The launch of Frontier echoes similar moves by two top U.S.-based marketing execs. Brad Jakeman, the president of PepsiCo’s global beverage group who oversaw the marketer’s in-house content creation arm, is starting his own consulting firm. And Jonathan Mildenhall left his role as Airbnb’s chief marketing officer to set up a brand consultancy.

Continue reading at AdAge.com

Want a Cannes winner? Try something annoying.

That’s one takeaway from a massive machine-learning analysis of 25,000 Cannes-winning ads from 2011 to 2016 by research firm Ace Metrix, which used natural language processing to measure emotions behind ads that won awards at the Lions Festival of Creativity.

The analysis broke ads into 28 clusters based on emotional characteristics, and found five clusters represented more than 90 percent of Cannes-winning ads. Some of those emotional clusters had a 20 times greater chance of winning at Cannes than an ad picked at random.

Continue reading at AdAge.com

(TrendHunter.com) In time for the fall, Supreme and Nike collaboratively created the ‘Air Humara’ collection, which features both brands’ logos prominently, in combination with vivid neon colorways…

(TrendHunter.com) The number of consumers who are holding freelance and remote work positions is on the rise, so new solutions like the ‘MOBICASE’ are being created to offer a way to get work done with…

However fulfilling your day job is, having a mission to make not just the job better but also the world better can enhance your working life.

EasyJet and VCCP teamed up with the Netherlands Board of Tourism and Conventions to create an immersive and inspiring live brand experience… all without leaving London. The work won the Live Brand Experience category at Campaign’s Marketing New Thinking Awards in association with Sky Media.

Mozilla, the non-profit company and founder of web browser Firefox, has created an exhibition that aims to show people how their personal data is tracked and used across the internet.

Nike hosted basketball training sessions, a pop-up store, and took Kobe Bryant to Paris to promote the new NBA season and celebrate its eight-year partnership with the league.

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.