Hasta La Creative!

Enough with the somber, tear-jerking goodbyes already. When a beloved superstar from the world of sports decides to hang it up, could there be a lighthearted changing-of-the-guard moment instead of a two-hankie weep-a-thon? If you’re Mountain Dew, and you’re sending off racecar legend Dale Earnhardt Jr., who’s retiring at the end of the season, maybe…

(TrendHunter.com) Fishhooks are a mainstay piece of equipment for fishers to securely catch fish but will often cause undue harm and damage in the process, so the ‘No Hurt’ Fishhook has been designed as a…

Happy fall Friday! I’m in a musical mood as we head into Halloween weekend, so the (self-imposed) challenge for this week’s Agency Brief was to subhead each bit of news below with relevant-ish song lyrics. (Bonus points to whoever can name each song and artist).

“I get by with a little help from my friends”

Los Angeles-based integrated marketing agency Phelps has kicked off a campaign called #LoveSpreadsFaster, aimed at supporting recovery efforts for the recent Northern California fire devastation. The initiative includes a website, HelpNorCal.com, which is where people can find the fundraising pages of organizations working to help Northern California and the fire victims. “We’re a group of concerned Californians. Many of us have friends who were affected by the fire,” says Maria Umbsaar, producer and editor at Phelps. “We wanted to stop feeling helpless and do something to help. Because we work in marketing communications, we have the ability to mobilize and get the word out quickly, so that’s what we’re doing.”

Continue reading at AdAge.com

With seven Fridays to go, it’s past-time for marketers to start the run-up to Christmas

Brands have been conjuring up some spooky ideas for Halloween. Campaign rounds up this year’s efforts.

Liberty, the human rights and civil liberties campaigning group, is to use creative ideas and strategy inspiration from this year’s NABS Fast Forward delegates to put an end to indefinite immigration detention.

Amazon’s Q3 results smashed analyst expectations with sales jumping 34% to $43bn (£32.89bn)

Google Home will air an ad on Channel 4 tonight featuring the cast of Gogglebox experimenting with the voice-control device.

Cognizant’s acquisition of digital agency Zone will be viewed enviously by the other IT services businesses, explains Results International’s managing partner.