Campaign addressing a multitude of reasons for which people commit suicide, whose in-time discovery can lead the way for their rescue. This ad is part of a larger series of visuals, each featuring a different suicide reason.
Campaign addressing a multitude of reasons for which people commit suicide, whose in-time discovery can lead the way for their rescue. This ad is part of a larger series of visuals, each featuring a different suicide reason.
Campaign addressing a multitude of reasons for which people commit suicide, whose in-time discovery can lead the way for their rescue. This ad is part of a larger series of visuals, each featuring a different suicide reason.
Not all of us get the fuss over soccer. Thankfully, there’s Heineken. In the beer brand’s self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,…
In its quest to better connect with customers, Best Buy is focusing on connected living. At the Minneapolis-based retailer’s Investor Day on Tuesday, its first in five years, executives laid out a new strategy of priorities and changes in its merchandising, training and marketing over the next three years.
Called Best Buy 2020, the plan is CEO Hubert Joly’s second chapter in the growth plan he began in 2012, when he began transforming the 51-year-old retailer by zeroing in on the challenge of showrooming and opportunity in ecommerce.
Now, Joly is doubling down on smart homes, assisted living for seniors and in-home tech support. By the end of next month, the company plans to offer smart home shops and enhanced merchandising within all of its more than 1,000 stores.
Outdoor, Print
Detran/RN
From daily traffic situations and common drivers’ citations, we created an advertising campaign capable of drawing attention precisely by gathering arguments that allow an immediate and true identification of the entire population with reality. In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign created for DETRAN / RN starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic.
Advertising Agency:https://Www.Facebook.Com/Executivaagencia
Creative Director:George Wilde
Art Director:Cortez Pereira
Copywriter:George Wilde
Photographer:Humberto Lopes
Retouch:Fabrício Cavalcante
Published:SEPTEMBER, 2017
Film
Moo
Advertising Agency:Don’t Panic, London, United Kingdom
Project Lead:Helen Jackson
Strategy:Ellie Moore
Creative Lead:Alistair Griggs
Md:Joe Wade
Production:Reel Nice
Directed & Filmed by:Will Francome & Mark Pizzey
Produced by:Laura Shacham
Animation:Lee Cooper
Sound Mix:Jonny Allan
Outdoor
Beko
Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it.
How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it.
Advertising Agency:McCann, Istanbul, Turkey
Executive Creative Director:Ugur Cakir
Creative Director:Cenk Oztunali
Art Directors:Aybars Gürlü, Engin Ger
Copywriters:Korcan Yavuz, Yigit Zigal
Photographers:Baris Onder Guler, P Blok
Print
Beko
Everybody talks about efficiency in various ways. What we needed was to figure out the most convincing way to talk about it and show people what differences they can make by using energy efficient home appliances.
We came up with a print ad idea. We didn’t print it though. There was nothing to print or waste. Instead, we wrote our headline by redesigning the structure of the classified advertisement page of Turkey’s most popular newspaper Posta with 300,000 daily circulation for one day, April 22nd the Earth Day.
Don’t waste!
Advertising Agency:McCann, Istanbul, Turkey
Executive Creative Director:Ugur Cakir
Creative Director:Cenk Oztunali
Art Directors:Aybars Gürlü, Engin Ger
Copywriters:Korcan Yavuz, Yigit Zigal
Photographers:Baris Onder Guler, P Blok
Film
Detran/RN
“I never drink before driving”
How far is the distance between what you say and what you do in transit?
Be Coherent
Be Conscious
From daily traffic situations and common drivers’ citations, we created an advertising campaign capable of drawing attention precisely by gathering arguments that allow an immediate and true identification of the entire population with reality.
In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign created for DETRAN / RN starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic.
Advertising Agency:Executiva Propaganda, Natal, Brazil
Creative Director:George Wilde
Copywriter:George Wilde
Art Director:Cortez Pereira
Director:Kako Gomes
Online
Google
How do we get more people to willingly give up their medical data and help scientists find the cure for deadly diseases?
Advertising School:Miami Ad School, Mumbai, India
Copywriter:Rohit John
Art Director:Radhika Subramanian
Film
Vodafone
Advertising Agency:Tabasco, Kiev, Ukraine
Creative Director:Alexander Smirnov
Partner:Alexander Smirnov
Creative Group Head:Alexander Koptev
Art Director:Kirill Bondarenko
Producer:Olga Zhegulina, Anya Mikhaylenko
Client Service Director:Victoria Enkina
Group Account Director:Alena Novikova
Production:Family
Director:Mark Wilkins
Operator:Dmitry Maksimenko
Second director:Gryts
Executive Producer:Anastasia Bukovskaya
Producers:Tatyana Kurmaz, Dariya Stepanishcheva
Assistant Producer:Ulyana Tkachenko
Set Designer:Olga Zlobina
Costume Designer:Patoka
Stylist:Olesya Utina
Makeup Artist:Svetlana Rymakova
Post Production:Wizard
Design Director:Kirill Martakov
General Director:Alexandra Barannikova
Head Of Production:Nikolay Kashchenko
Supervising:Andrey Stovbun
Leading Compositor:Andrey Stovbun
Sound:Propeller
Film
Sofy
Advertising Agency:JWT, Gurgaon, India
Executive Creative Director:Sumitra Sengupta
Creative Supervisor:Isra Mahmood
Copy:Isra Mahmood
Senior Copywriter:Sonakshi Singh
Chief Strategy Officer:Bindu Sethi
Strategic Planning Director:Shweta Khosla
Vp:Shweta Khosla, Bhavana Dogra
Executive Business Director:Subho Sengupta
Senior Vp:Subho Sengupta
Client Servicing Director:Bhavana Dogra
Account Manager:Riya Mitra
Production House:CAB films
Directors:Sana Ahmad, Beeswaranjan Pradhan
Media
Renault
Advertising Agency:Publicis Conseil, Paris, France
Print
Philco
Wine needs to maintain its natural temperature as anyone thing who breathes.
Advertising School:Escola Cuca, São Paulo, Brazil
Additional Credits:Felipe Cama, Ricardo Garrido, Rodrigo Vanderlei
Film
Synevo Medical Labs
People usually don’t even think about possibility of cancer, everyone says that “it’s not about me”. To make sure that your life won’t be disrupted with unexpected deceases such as prostate cancer you should get tested in time.
Such situations are usually unexpected and ruins people lifes, but still people skip those ads that are trying to help you regonize diseases in time.
That’s why we’ve made very fun and provocative video to make people watch it and deliver message about importance of testing to not ruin your life feast.
p.s. in Ukrainian and Russian languages “life feast” it’s very popular expression. To continue user journey we’ve created landing page with online tests after which people can get discount on testing, but it’s not a part of a submission, just to let you know that communication isn’t finished with this video and campaign is really big for Ukraine.
Advertising Agency:Hoshva, Kiev, Ukraine
Art Director:Yana Bogdanova
Copywriters:Uliana Shved, Katie Kravchenko
Project Manager:Anna Mizina
Film
WWF
Svetly Story and Event Horizont teamed up with WWF and Citi Foundation to create the stunning title sequence for ‘Mirrored Mountains’, a documentary feature about Altay region.
Advertising Agency:Svetly Story, Russia
Director:Paul Pogudin
Producer:Ivan Vtoryh
Artists:Vadim Bad’yanov, Mariya ZHeleznova
Composer:Alexander Dudoladov
Sound Designer:Andrei Pogudin
Print
Sanctuary Nature Foundation
Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.
Advertising Agency:JWT, Gurgaon, India
Chief Creative Officer:Senthil Kumar
Executive Creative Director:Amit Shankar
Senior Vice President:Amit Shankar
National Creative Director:Sambit Mohanty
Creative Director:Prakash Suniya
Art Director:Prakash Suniya
Illustrator:Prakash Suniya
Copywriter:Bodhisatva Dasgupta
(TrendHunter.com) The ‘Litty’ smart wearable light is a newly engineered piece of equipment that will help to make pedestrians, cyclists, runners and skateboarders seen when they’re out after sunset….
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