Industry reacts: Uber may deserve to lose license but it sends the wrong message about London

Uber’s past behaviour hasn’t helped its case with Transport for London but does revoking its license send the wrong message about the capital?

Boxpark to open in Wembley

Boxpark, the pop-up food and retail site, is launching its third site in Wembley.

Facebook testa nova forma de integração com o WhatsApp

Botão de atalho para o aplicativo de mensagens já aparece para alguns usuários

> LEIA MAIS: Facebook testa nova forma de integração com o WhatsApp

Facebook vai exibir anúncios baseados nas lojas que você visitar e SACs que ligar

Dados de usuários com localização habilitada serão compartilhados com anunciantes selecionados

> LEIA MAIS: Facebook vai exibir anúncios baseados nas lojas que você visitar e SACs que ligar

Volvo: From Pure Power to Pure Eco

Volvo: From Pure Power to Pure Eco

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Wealthsimple: Investing for Humans

Money tends to be a private thing. People don’t talk about it. People sit alone with their worries, their hopes, their anxieties. Do I have enough? Do other people make more? Should I be doing something better with it? Are banks evil? What do money guys even do? Do I at least make more than my neighbor? But what happened if people asked all the questions and told all the stories they’ve been keeping to themselves? That was the purpose of our new campaign, ‘Investing for Humans.’ Oscar-winning filmmaker Errol Morris interviewed more than 20 people over three days and discovered we all have a lot more in common that we’d have thought.

Investing for Humans – Wealthsimple

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Arlo Skye: Beyond Repair

Arlo Skye: Beyond-Repair

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Tinkoff Bank: The Way You Get There

Tinkoff’s agent goes on a journey full of peril to get to the farthest point of Russia.

Tinkoff “The Way You Get There”

Video of Tinkoff "The Way You Get There"

Dacor: The Remodel

Dacor: The Remodel – Extended Version

Video of Dacor: The Remodel – Extended Version

FitBit: Exercise more. Live more.

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today’s New York Times. At first glance–if…

Uberworked and Underpaid: How Workers Are Disrupting the Digital Economy

Uberworked and Underpaid: How Workers Are Disrupting the Digital Economy, by Trebor Scholz, a scholar-activist and Associate Professor of Culture and Media at The New School in New York City.

It’s on amazon USA and UK.

Publisher Polity writes: This book is about the rise of digital labor. Companies like Uber and Amazon Mechanical Turk promise autonomy, choice, and flexibility. One of network culture’s toughest critics, Trebor Scholz, chronicles the work of workers in the “sharing economy,” and the free labor on sites like Facebook, to take these myths apart. In this rich, accessible, and provocative book, Scholz exposes the uncaring reality of contingent digital work, which is thriving at the expense of employment and worker rights. The book is meant to inspire readers to join the growing number of worker-owned“platform cooperatives,” rethink unions, and build a better future of work. A call to action, loud and clear, Uberworked and Underpaid shows that it is time to stop wage theft and“crowd fleecing,” rethink wealth distribution, and address the urgent question of how digital labor should be regulated and how workers from Berlin, Barcelona, Seattle, and São Paulo can act in solidarity to defend their rights.

https://www.facebook.com/events/1431270543575233/?acontext=%7B%22ref%22%3A%2229%22%2C%22ref_notif_type%22%3A%22plan_user_invited%22%2C%22action_history%22%3A%22null%22%7D&ref=notif&notif_t=plan_user_invited&notif_id=1505613820340005

e.g. Alex Rivera, Sleep Dealer, 2008
https://www.youtube.com/watch?v=xW8oSRSzS7M about getting all the cheap migrant works without the workers

Or, as CrowdFlower’s Lukas Biewald told an audience in 2010: “Before the Internet, it would be really difficult to find someone, sit them down for ten minutes and get them to work for you, and then fire them after those ten minutes. But with technology, you can actually find them, pay them the tiny amount of money, and then get rid of them when you don’t need them anymore.”

His book Uber-Worked and Underpaid. How Workers Are Disrupting the Digital Economy (Polity, 2016) develops an analysis of the challenges posed by digital labor and introduces the concept of platform cooperativism as a way of joining the peer-to-peer and co-op movements with online labor markets while insisting on communal ownership and democratic governance.

The conditions of work particular to 21st-century digital capitalism form the grim landscape that Trebor Scholz paints here. On one hand, automation and digitisation have reduced the physical intensity of various kinds of labour, freeing some workers from degrading and dangerous work. Technological and social change has expanded avenues for creativity in the workplace and facilitated new industries, such as games and app development. Networked telecommunications allow flexibility in work schedules and labour practices.

But digitisation has also created opportunities for exploitation. The flexibility that mobile devices bring extends the working day as well as filling our supposed leisure time with social media use that generates profit for digital companies. In creative work, “doing what you love” becomes a mechanism to extract unpaid labour so that effective under-compensation is the norm, joining the austerity-fuelled race to the bottom in pay.

Moreover, digitised work emerged after decades of aggressive assaults on unionisation and neoliberal deregulation. As careers become a spectrum of precarious, short-term and low-waged gigs, a “job for life” becomes nothing but a quaint, half-remembered myth. Disappearing along with it is the stable class identity associated with labour struggle.

As Scholz argues, the exemplary instances of such trends lie in the “sharing economy” or, as he terms it, “platform capitalism”. His survey focuses on companies such as Uber and Upwork that leverage digital platforms to aggregate workers and services, doling out short-term, piecemeal jobs such as driving someone to an airport or debugging a section of code. Labour in this sector lacks formal contractual arrangements and is low-paid and unprotected, devolving risk to each temporary worker. Scholz draws a useful typology of both paid and unpaid labour along this digital economy supply chain, documenting challenges to hard-won labour rights as he goes.

Scholz is troubled by the normalisation of such unstable work, which he reads as “the shiny, sharp tip of a gargantuan spear of neoliberalism”. He adds that these labour practices are not always unethical or exploitative, but become so when driven by the maximisation of profits. In such contexts, crowdsourcing of labour becomes “crowd fleecing”.

The analysis becomes novel when, rather than merely lamenting encroachments upon workers’ rights, Scholz is future-oriented, documenting actual and potential sites of struggle against platform capitalism. He proposes actions to develop a fairer digital economy. In particular, he surveys examples of “platform cooperativism”, involving community ownership, design, regulation and/or profit distribution, as models for generating more beneficial work for digital labourers.

At times, the narrative in Uberworked and Underpaid is awkwardly articulated, partly as an effect of the typological form, and the emphasis is too intently on US legal and labour contexts. But the politics and practices Scholz documents and critiques are increasingly pervasive, making this a valuable, accessible analysis. The next time we Uber to an Airbnb apartment, tweeting all the while, we would do well to consider the labour struggles going on beneath those shiny digital interfaces.

https://re-publica.com/en/16/session/how-platform-cooperativism-can-unleash-network

Source

Your Friday Wake-Up Call: Facebook Confronts Big Issues. And General Mills Brings Back a Classic


Just briefly:

Ad fraud: When marketers lose dollars to ad fraud, Google is going to give them bigger refunds, Ad Age’s George Slefo reports.

Lookalike: Buzzfeed has a Twitter morning show that starts Monday. Ad Age’s Jeanine Poggi says “it will all look a whole lot like TV, including the ads.”

Continue reading at AdAge.com

Uber to Lose London License; Company Will Appeal Decision


Uber says that it will appeal the decision of Transport for London, issued Friday, not to renew its license in the city.

Just an hour after Transport for London, backed by London Mayor Sadiq Khan, said it had found that Uber was “not fit and proper” to hold the license after it expires on Sept. 30, Uber retailiated in a statement, saying that “Transport for London and the mayor have caved in to a small number of people who want to restrict consumer choice.”

TfL has today informed Uber that it will not be issued with a private hire operator licence. pic.twitter.com/nlYD0ny2qo

Continue reading at AdAge.com

Steven Wolfe Pereira Joins Quantcast and Its AI Drive


Quantcast has tapped Steven Wolfe Pereira as its first-ever chief marketing officer, the company said Friday.

Pereira was previously chief marketing officer at Neustar. Julie Fleischer, VP of product marketing at Neustar, is expected to handle the bulk of Pereira’s former duties.

San Francisco-based Quantcast touts itself as a leader in artificial intelligence. Pereira will be tasked with developing and executing the company’s brand marketing strategy.

Continue reading at AdAge.com

Copy ‘n’ paste / Un peu fort de café?

THE ORIGINAL?
Brazilian Coffee Shops “Drink & drive” 1999
Source : Coloribus
Agency : TBWA Hunt Lascaris (South Africa)
LESS ORIGINAL
Café Copacabana “If you drive, drink” 2017
Source : Coloribus
Agency :
Kevlar (Bolivia)

Leading the Legal War Against Fox

So far this year, the lawyer Douglas Wigdor, a conservative Republican, has filed 11 suits against Fox News for defamation, sexual harassment and racial discrimination.

Tackling the laziness: our collective responsibility to women's sport

A golden summer of women’s sport has not shifted the investment gap and not enough big brands are investing, but it is time for change.

Jacobs Douwe Egberts moves UK media to Carat

Jacobs Douwe Egberts, the coffee company, has moved its UK media planning and buying account into Dentsu Aegis Network shop Carat.

Five takeaways from Campaign Underground

Selling emotional advertising, thinking about insights and ditching diversity programmes are some of the takeouts from this week’s Campaign Underground.