Na direção, Darren Aronofsky não consegue sustentar suas escolhas mais arriscadas
> LEIA MAIS: “mãe!”: uma proposta ambiciosa prejudicada pelo choque a todo custo
-VCCP’s new campaign declares Domino’s “The Official Food of Everything,” including heartburn and meh ads.
-It’s New Agency Day for Wieden+Kennedy alumni. First, GCD Craig Allen launched Callen (get it) in Austin along with Holly Petitjean and former Droga5 head of production Niklas Lindstrom.
-Former partner and ECD Mark Fitzloff, who left Wieden late last year, also has his own operation in Portland called Opinionated.
-And guess who else is starting an agency? The Rock. Insert lame cooking joke here.
-But wait, there’s one more: Former TBWA London head of strategy Amelia Torode has started a “collective” seeking to connect the freelance experience to #agencylife.
-So the answer to the Advertising Week question about whether to run your own agency is obviously “yes, please.”
-On another note, results of HP’s agency diversity effort are in, and they’re fairly predictable: agencies succeeded in hiring/promoting more women but didn’t do so well on the minority front.
-And finally, the digital ad industry is “officially out of ideas” and “the very idea of convincing someone to buy a product using advertising is also being called into question.” Happy Monday.
KFC wants to prove it doesn’t take the easy path. So it decided to invent a device that’s just shy of useless–namely, a cassette tape that offers driving directions. On what the brand describes as the world’s “first-ever GPS cassette,” pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC’s…
Two days after President Donald Trump blindsided the NFL with a suggestion that players who participate in the pre-game anthem protests should be cut from their teams, the league fired back on Sunday with an unprecedented display of solidarity. In stadiums across the country (and the pond), hundreds of players took a knee or locked arms during the national anthem in a show of unity and defiance.
In acknowledgement of the gesture of civil disobedience adopted a year ago by then-San Francisco 49ers quarterback Colin Kaepernick, players throughout the day dropped to one knee as the anthem played. In some cases, they were joined by team owners and coaches.
The league-wide protest got an early start, as dozens of players on the Baltimore Ravens and Jacksonville Jaguars took a knee at around 9:40 a.m. EDT, as the anthem played in London’s Wembley Stadium. The players who participated in the kneel-down rose for the subsequent playing of “God Save the Queen.”
The one thing you need to know about President Trump’s war of words with take-a-knee athletes: Russia.
Though Trump has played the Hey-look-over-here game before as his administration has bogged down in scandals and failures, his Friday declaration at an Alabama rally that professional athletes who join protest kneel-ins during the playing of the national anthem should be fired has arguably succeeded like no other Trumpian distraction.
Trump got the whole media-industrial-complex to pivot to the controversy just as the Mueller investigation of Russian influence on the presidential election has been dramatically escalating. Yes, Trump’s attack on knee-taking protests also distracts from other Trump administration albatrosses, such as the failure to repeal and replace Obamacare, but Trump gives himself an easy out on that front: He simply disowns the problem, acts like it’s yet another fumble by GOP party leadership and then points to a villainin this case, Sen. John McCain, whose decision to oppose the latest repeal effort Trump called “honestly terrible” at the Alabama rally.
Gender equality has been a hot topic for a long time in the advertising industry. It’s often discussed, but seldom solved for in a meaningful way. Tara Walpert Levy, Google’s VP for agency and media solutions, is hoping to make an impact.
Ahead of Google’s “Women’s Night Up” event in partnership with the Ad Council this week, Levy chatted with Ad Age about what progress she’s seeing in the industry in terms of gender diversity. Levy, who manages Google’s agency relationships and sales channels for the Americas, also offered advice on what else can be done to improve the situation.
This interview has been lightly edited.
Award-winning creative Craig Allen, who most recently served as a group creative director at Wieden & Kennedy Portland, is opening a new Austin-based agency, Callen (a mashup of his first initial and last name) with partners Niklas Lindstrom and Holly Petitjean. It’s the first-ever company to be backed by W&K Portland, but the support comes with a caveat: Callen must remain, like its patron, independent.
W&K will have a minority stake that gets smaller over time, says W&K Global President Dave Luhr.
The industry got its first taste of Allen when he created a candy-making Midas and a man with a prehensile beard for Skittles as an art director at TBWA/Chiat/Day. When he moved to W&K Portland in 2008, he became a key leader on iconic Old Spice work like “The Man Your Man Could Smell Like” and “Responses,” as well as campaigns for Coca-Cola, Samsung, Oreo and more. More recently, he directed a mesmerizing interactive music video for Real Estate that required you to color it yourself.
Mini has hired a new agency team as it takes a more personalized marketing approach to pump up its small cars in today’s SUV world. After a lengthy review, Pereira & O’Dell won creative, while 360i took digital, social media and customer relationship management with data assistance from Merkle.
BMW-owned Mini began the review in the spring and considered a long list of agencies. Executives even took some of the shops to a California racetrack so they could become more familiar with the small car brand that was born in post-World War II Britain amid soaring gas prices. Today, with consumers in recent years enjoying low gas prices in the U.S., Mini must regain relevance as more buyers gravitate to larger trucks and SUVs. The answer, according to Mini USA brand communications head Patrick McKenna, is more targeted, addressable marketing.
“This really is a niche brand with 0.3 percent market share in the United States,” McKenna says. “So we are looking for personalized messaging, personalized experiences. We feel like we have the ability to do that as a niche brand. The agency review process really brought together two excellent partners that really bring creativity and addressability together brilliantly.” He notes that 360i and Pereira & O’Dell’s New York offices are a nine-minute walk apart, so “so we’re definitely looking for a high spirit of collaboration.”
In you were distracted by the weekend’s take-a-knee media frenzy, you may have missed the fact that Health and Human Services Secretary Tom Price took a short trip to friendly territoryFox Newsand, for a change, he apparenttly he didn’t use a taxpayer-funded private jet to get there.
Per Fox News’ report on the segment, Price,
… defended his using of private planes for official travel, saying he welcomes an internal review of the flights that have recently come under scrutiny but acknowledged “the optics in some of this don’t look good.” He promised to stop flying private on official business until the review is done. “I don’t think there will be any charter trips until this review is complete,” Price told host Leland Vittert on Fox News’ America’s News Headquarters. … “We’ve heard the concerns. And we take that very seriously and have taken it to heart.”
IKEA Canada is less hard sell of flatpacked funriture, and more soft sell of “core values” (in Swedish this called “värdegrund”)
Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets.
Brands can now target audiences on YouTube based on their Google searches and the places and apps we like.
O suicídio é considerado um problema de saúde pública no Brasi: de acordo com os números oficiais, 32 brasileiros se matam por dia. Essa taxa é maior do que a de vítimas de AIDS e da maioria dos tipos de câncer. Setembro Amarelo é uma campanha mundial que ocorre em todo o mês de setembro, […]
> LEIA MAIS: Naruhodo #98 – Por que precisamos falar sobre suicídio?
No novo Cinemático, Carlos Merigo, Matheus Fiore, Robson Bravo e Virgílio Souza conversam sobre “Mãe!”, dirigido por Darren Aronofsky, estrelado por Jennifer Lawrence e Javier Bardem. O papo sobre o filme começa em 4:00, com spoilers em 23:10. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify ======== […]
> LEIA MAIS: Cinemático – Mãe!
Projeto da Oi leva dois grandes artistas da atualidade para o Aterro do Flamengo
> LEIA MAIS: Futuro e decomposição dividem ruínas em instalações de Daniel Arsham e Azuma Makoto
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