Hasta La Creative!

A Joon, companhia aérea da Air France-KLM focada no público jovem, foi lançada oficialmente nesta segunda (25). Com bilhetes de baixo custo e uma comunicação 100% digital, a empresa inaugura uma nova tendência para o setor. Da alimentação ao dresscode dos comissários de bordo, tudo foi pensado para agradar as gerações X e Y. Na […]

> LEIA MAIS: Joon: companhia aérea focada no público jovem vai operar no Brasil

Em “Another Lost Phone: Laura’s Story” você precisa descobrir o que aconteceu com a dona do celular perdido

> LEIA MAIS: Jogo de voyeur com celular perdido ganha história com impacto social

Timed to the new football season, the city of Chicago just got four fantastic street-art murals celebrating the Bears–part of an official campaign from the NFL club, but one that seeks a closer and more engaging relationship with the community than traditional out-of-home advertising does. The Bears partnered with Match Marketing Group and art coalition…

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Apple’s online video campaign for the new iPhone 8 continued to accumulate more views than any other brand campaign in the week through Monday, again topping rival efforts from digital video powers including Samsung, LG and Google in our chart tallied by Visible Measures.

As usual, however, a few marketers from outside consumer tech world elbowed their way into the upper ranks of marketing videos. This time the interlopers were represented by Ford, the online retailer Myntra and Dior, with its campaign starring Natalie Portman (more on the latest installment here).

As ever, the weekly Viral Video Chart includes both “organic” views initiated by consumers and paid views for video ads placed online.

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The National Football League has a new deal with Facebook to start showing highlights from its games in the social network’s new Watch video hub.

The rights deal puts football game highlights and other original programs from the league on the social network. The NFL has similar partnerships with Twitter and Snapchat, and streams full games to Amazon thanks to a yearly digital rights deal.

The NFL has been planting content across digital channels and on its own properties as it tests the future of football distribution and advertising.

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Citibank, which earlier this year commissioned a study that looked at music’s role in advertising, is using earworms like “Singin’ in the Rain,” “Double Lovin'” and “Here Comes Your Man” in its new campaign, “Welcome What’s Next.” The messaging, which highlights products like the Double Cash credit card as well as the Citi brand itself, debuted in Asia earlier this summer and hits U.S. broadcast on Tuesday.

The $69.9 billion bank has a stake in music. Since 2015 it’s been the title sponsor of the “Today” show’s summer concert series, and it has partnered with Live Nation on exclusive experiences for card members.

The financial services company is using music “as the catalyst to power these spots out in the marketplace globally,” says Jennifer Breithaupt, Citi’s global consumer chief marketing officer.

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CP+B has tapped Linus Karlsson as its new global chief creative officer. The veteran creative leader will partner with Global CEO Erik Sollenberg, the former Forsman & Bodenfors CEO whose appointment the MDC agency announced last month.

Karlsson most recently served as CCO of Ming Utility and Entertainment Group, the New York creative shop he co-founded in 2014. Until March of this year, he had also simultaneously served as creative chairman of Commonwealth McCann, overseeing Chevrolet, a role he took on after serving as chairman of global brands.

“When you strip it all down, I love people and I love building things,” Karlsson says of the move, for which he’ll relocate to Boulder. “I like that type of challenge and I can’t stay away from it. Also, I feel like becoming a pirate againthat’s what CP+B is to me.”

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