Hasta La Creative!

-We don’t know what this M&C Saatchi work for the U.K.’s Financial Conduct Authority is advertising, exactly. But Arnold doesn’t seem like his old self.

-P&G is not messing around this time, you guys.

-NFL stars Richard Sherman and Clay Matthews keep it deadpan in a new “Put a Smile on Your Snackface” Wonderful Pistachios campaign about chronic losers from in-house Wonderful Agency.

-Does anyone actually like procurement? Serious question.

-The New York Daily News was sold to Tronc for one dollar. RIP, print advertising.

-Digital is doing just fine, though. One Tom(my) Goodwin just scored himself a gig at The Drum, and here’s his first column about how it’s all the rage now.

-The Drum asks W+K CCO Susan Hoffman ten questions.

-Can you imagine a creative agency getting abandoned by investors and major trade groups for working on a campaign designed “to stir up racial tensions?” That’s what just happened to global PR firm Bell Pottinger.

-Agency Mr. Glasses and Showtime Marketing are creeping out Aussies with an OOH campaign promoting the September 7 release of IT.

Von Miller is so delicate, he uses Old Spice’s gentle-on-the-skin “Invisible Spray” to fight his body odor, instead of running a power sander over his armpits. So goes the absurd premise of a new ad starring the Denver Broncos powerhouse linebacker, who, in real life, is known for forcefully tackling his opponents. Part of a…

As more and more marketers recognize the power of content to drive brand, engagement, lead generation and advocacy, there’s no shortage of content competing for your eight seconds of average mobile attention span. And we all know that what’s funny or interesting or inspiring to one person isn’t to millions of others swiping through the same feed. As marketers creating thousands of hours of video, newsletters, blogs, white papers and podcasts, how can we make sure our content is good before it’s posted?

One client marketer of a major Fortune 100 company asked, “Why does the content my external agency creates outperform the content my in-house team creates by about four to one?” I answered his question with another question, “Well, who’s your Soup Taster?”

Perhaps you recall the scene in the endearing Pixar/Disney film “Ratatouille,” where the rat Remy secretly makes the soup, which the chef then tastes to determine if it can be brought out and served to the customer in the dining room. When the chef’s taste buds tell him it’s good, then, and only then, can it be served to the customer.

Continue reading at AdAge.com

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beIN IZ TV

Established in 2006, beIN IZ TV has been creating the largest audio-visual catalogue and permanent documentary record of the heritage, impressions and riches of Turkey. One of the major topics are nature and animals, unlike other channels, beIN IZ TV has nothing to do with politics, sports or magazine news. In these ads, we aimed to emphasise what is important for beIN IZ TV, animals; rather than the politics.To put the animals on the center of the photo, we cropped the real life moments. So we were able to visualise the ideology of beIN IZ TV.  

Advertising Agency:Y&R, Istanbul, Turkey
Executive Creative Director:Ay?e Ayd?n Erdo?an
Creative Director:Erkan Kaya
Creative Group Head:Mustafa Ozmal
Art Director:P?nar K?ral
Team Director:A?k?n Ba? Brand
Brand Team Supervisor:Deniz Atalay
Strategic Planning Director:Arif Emre Perçin
Agency Producer:Ozgur Daggez
Executive Producer:Deniz Kunkut
Retoucher:Ferit Yantur, P?nar K?ral
Chief Creative Officer of Y&R Europe:Jaime Mandelbaum
Copywriter:U?ur Sönmez

When ‘the cult of busyness’ robs us of the space and time to think, we asked five creative leaders to share how they best achieve a creative reset.

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