Se você tá desgraçado da cabeça com as notícias, se pensar no futuro te deixa angustiado, se não tá dando conta da rotina, puxa um banquinho, prepara o chá de camomila e vem conversar com a gente. Reunimos a nossa querida professora de mindfulness Regina Giannetti e o doce psicólogo Frederico Mattos para continuar a […]
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–Lindsey Vonn does the Under Armour thing in new Droga5 spot.
-Former Cossette chief strategy officer Monica Ruffo has launched a new vegan food supplements company called Well Told Health.
-Something is happening at Mediabrands, but AdAge isn’t quite sure what it is.
-We’re less concerned about Ogilvy vet Patrick Collister’s question on whether advertising was better 40 years ago than the fact that he’s still working in the agency world after four decades.
-Why did Creature London sponsor a women’s soccer team? We have no idea!
-Editorial company Whitehouse Post promoted Joni Williamson to director of new business development.
Marketers are fond of saying they favor authenticity in advertising, but starting next week, France’s ad industry won’t have any choice in the matter.
A new law that starts Oct. 1 states any photos used in a commercial context must be labeled “Photographie retouche” if a model’s body shape has been digitally altered. The penalty is a fine of 30 percent of an ad’s budget, or a minimum of $45,000 should the budget be smaller.
The reaction in France is a typical Gallic shrug. For now, anyway. Melanie Pennec, an art director at DDB Paris, says, “It’s not such big news. My work won’t change. People want insight and authenticity, not fantasy. When I do use photoshop these days it’s to make something look more real or dirty or whatever.”
Hurricane Maria, which tore through Puerto Rico on Sept. 20, has left millions without power, adequate food, drinking water, fuel and access to cash. As federal aid from Washington, D.C., is criticized as lacking, marketers, media, agencies and public citizens are stepping into the breach.
Industry players including Burger King, Goya, Royal Caribbean, PepsiCo, Coca-Cola, Google, Apple, Verizon, Major League Baseball, the National Football League and more are donating space, materials or money to the relief efforts, and celebrities from actor and comedian Nick Kroll to singer Ricky Martin and Chicago Cubs catcher Rene Rivera are mobilizing to find aid for Puerto Rico.
Burger King says it has served 1 million meals to hurricane victims and offered refuge in 125 restaurants on the island. With so much communication cut off, it is also encouraging people to leave handwritten notes in its stores about people they are trying to reach or their own staus; it is passing them along daily via its Facebook page, newpaper ads and a 5-minute morning radio program about who is looking for whom.
Marketers are fond of saying they favor authenticity in advertising, but starting next week, France’s ad industry won’t have any choice in the matter.
A new law that starts Oct. 1 states any photos used in a commercial context must be labeled “Photographie retouche” if a model’s body shape has been digitally altered. The penalty is a fine of 30 percent of an ad’s budget, or a minimum of $45,000 should the budget be smaller.
The reaction in France is a typical Gallic shrug. For now, anyway. Melanie Pennec, an art director at DDB Paris, says, “It’s not such big news. My work won’t change. People want insight and authenticity, not fantasy. When I do use photoshop these days it’s to make something look more real or dirty or whatever.”
The Directors Guild of America says that the pool of new directors is growing more diverse, but some industry officials are not so sure.
The Republican mayoral candidate, Nicole Malliotakis, releases “Subway Nightmare” ad that links Mayor Bill de Blasio to a deterioration in train service.
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