How the Industry Is Rushing Aid to Puerto Rico — and How You Can Help

Hurricane Maria, which tore through Puerto Rico on Sept. 20, has left millions without power, adequate food, drinking water, fuel and access to cash. As federal aid from Washington, D.C., is criticized as lacking, marketers, media, agencies and public citizens are stepping into the breach.

Industry players including Burger King, Goya, Royal Caribbean, PepsiCo, Coca-Cola, Google, Apple, Verizon, Major League Baseball, the National Football League and more are donating space, materials or money to the relief efforts, and celebrities from actor and comedian Nick Kroll to singer Ricky Martin and Chicago Cubs catcher Rene Rivera are mobilizing to find aid for Puerto Rico.

Burger King says it has served 1 million meals to hurricane victims and offered refuge in 125 restaurants on the island. With so much communication cut off, it is also encouraging people to leave handwritten notes in its stores about people they are trying to reach or their own staus; it is passing them along daily via its Facebook page, newpaper ads and a 5-minute morning radio program about who is looking for whom.

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