Sep
30
Sep
30
Netflix: Netflix Is A Joke
Posted in: Uncategorized
Sep
30
Netflix: Seinfeld Performs For Frank And Claire
Posted in: Uncategorized
Sep
30
Netflix: Seinfeld Meets Underwood
Posted in: Uncategorized
Sep
30
Netflix: Netflix Is A Joke – Emmys 2017
Posted in: Uncategorized
Sep
29
As the Movies Fall in Love With Whiskey, a Look Back at Their Other Favorite Drinks
Posted in: UncategorizedYou may have noticed that movie marketing campaigns of late have a powerful thirst. Specifically, they’ve tapped into the growing taste and demand for whiskey, part of an overall move away from beer as the drink of choice. First, Johnnie Walker is seizing the moment afforded by its inclusion in Blade Runner 2049 and releasing…
Sep
29
The Future of Advertising is…AI. Wait, Maybe It's Personal Assistants. No. Experiences. No, Hold on, Maybe…
Posted in: Uncategorized
The great thing about Advertising Week is that everyone there is clairvoyant! Here’s a rundown of all the things we heard the future of advertising will be (drumroll please…):
Artificial intelligence that knows you, possibly too well. “I don’t think it will be too long, probably within the next five to 10 years, that you’re going to be able to talk to a voice assistant in the same way you would to somebody on a shop room floor, that knows all the information about the products, but more importantly knows everything about you, knows you as well as your own mom and dad does,” said Marc Lore, CEO of Walmart E-commerce for the U.S. during his Wednesday panel alongside Sridhar Ramaswamy, senior VP of ads and commerce at Google.
“The age of assistance,” said Allan Thygesen, president of Google Americas, in his panel by the same name, alongside Unilever Chief Marketing and Communications Officer Keith Weed. “I’m not talking about self-driving cars or contact lenses that project the internet. I’m talking about things that are happening today,” like Unilever’s voice-activated tips for stain removal served up via Google Home. Weed pointed to a Hellmann’s app in Brazil that delivers recipe ideas based on photos taken of what’s in a refrigerator.
Sep
29
Why the 'Pivot to Video' Has Failed
Posted in: Uncategorized
There’s been a lot of gnashing-of-teeth about video-pivoting lately, but perhaps the most scathing take was published this week by the Columbia Journalism Review in the form of an essay titled “The secret cost of pivoting to video,” by Heidi N. Moore, a veteran of The Guardian U.S. and The Wall Street Journal. Moore cites a recent Digiday post by Ross Benes, “Side effect of the pivot to video: audience shrinkage,” and then declares that,
Hundreds of journalists have lost their jobs while shiny-object-chasing publishers are no closer to creating cohesive video strategies to replace the traffic those writers were producing. … Publishers must acknowledge the pivot to video has failed, find out why, and set about to fix the reckless pivots so that publishers focus on good video.
The pivot-to-video thing has, of course, been going on for quite awhile nowsee, for instance, Ad Age’s story “Huffington Post Cuts Dozens of Employees as Part of Video Pivot” from January of last year, as well as “Fire Writers, Make Videos Is Latest Web Recipe for Publishers” (about, in part, Mic) from just last month. But Moore systematically deconstructs publishers’ presumptions about the supposed cure-all pivot-to-video strategy and compellingly lays out her argument in four subheaded sections: “A quicksand of metrics,” “Publishers are trusting frenemies too much,” “Constant strategy shifts undermine the quality of video” and “User experience is lacking, particularly around advertising.”
Sep
29
Wendy's Brings New Meaning to Adult Toys
Posted in: Uncategorized
Hero Solutions, a fabrication shop in Chicago, worked on the extra-large ride, knee pads, helmet and thermos in the newest spot. “It’s one of the craziest things we’ve worked on,” owner/operator Jay Neander said as he put some of the finishing touches on the vehicle at his company’s workshop in September.
The main campaign comes from VML, while a companion Hispanic campaign is from Bravo Group. Spark Foundry is Wendy’s media agency.
An online video that came out in late August features the same characters in a throwback to toy ads from the late 80s or early 90s, and was more of a way to introduce the Giant Jr. name.
Sep
29
Something Big is Happening at Mediabrands … We Think?
Posted in: Uncategorized
We get press releases. Do we ever. Many of them are given to hyperbole — which is probably to be expected, because they are at heart promotional vehicles. But lately, in this data-crazy, programmatic- heavy business, a number of them are just plain headscratchers. They talk about things like transparency, but are so obfuscated by jargon that they are just plain incomprehensible.
Take, for example, one we got this week from Mediabrands. (Note to Mediabrands: We’re not picking on you. We get releases from your competitors like this all the time.) The release, which defines Mediabrands as the global media arm of Interpublic Group, purports to be about a “global partnership with Acxiom to further strengthen the network’s data and analytics capabilities.”
So far so good. But then we get into murky territory. This is no ordinary partnership, we are told.
Sep
29
How the Industry Is Rushing Aid to Aid Puerto Rico — and How You Can Help
Posted in: Uncategorized
Hurricane Maria, which tore through Puerto Rico on Sept. 20, has left millions without power, adequate food, drinking water, fuel and access to cash. As federal aid from Washington, D.C., is criticized as lacking, marketers, media, agencies and public citizens are stepping into the breach.
Industry players including Burger King, Goya, Royal Caribbean, PepsiCo, Coca-Cola, Google, Apple, Verizon, Major League Baseball, the National Football League and more are donating space, materials or money to the relief efforts, and celebrities from actor and comedian Nick Kroll to singer Ricky Martin and Chicago Cubs catcher Rene Rivera are mobilizing to find aid for Puerto Rico.
Burger King says it has served 1 million meals to hurricane victims and offered refuge in 125 restaurants on the island. With so much communication cut off, it is also encouraging people to leave handwritten notes in its stores about people they are trying to reach or their own staus; it is passing them along daily via its Facebook page, newpaper ads and a 5-minute morning radio program about who is looking for whom.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.