Aug
08
Aug
08
NASA quer enviar mensagens das redes sociais para a Voyager
Posted in: Uncategorized
Frase vencedora da campanha #MessageToVoyager será enviada para ao espaço no dia 5 de setembro
> LEIA MAIS: NASA quer enviar mensagens das redes sociais para a Voyager
Aug
08
O futuro dos animatrônicos está neste robô fotorrealista de Abraham Lincoln
Posted in: Uncategorized
Com o desenvolvimento e o debate sobre o uso da inteligência artificial dominando o noticiário de tecnologia (o que inclui modelo digital do Obama e até treta entre Mark Zuckerberg e Elon Musk no tema), é de se sentir um pouco de pena dos robôs animatrônicos, que até outro dia eram o futuro em seu […]
> LEIA MAIS: O futuro dos animatrônicos está neste robô fotorrealista de Abraham Lincoln
Aug
08
Como foi filmado o ataque de fúria mais esperado de “Game of Thrones”
Posted in: Uncategorized
Teve muito efeito digital, claro, mas também muita coragem dos dublês
> LEIA MAIS: Como foi filmado o ataque de fúria mais esperado de “Game of Thrones”
Aug
08
Wieden+Kennedy Imagines a Worst Possible Scenario in Latest Duracell Spot
Posted in: UncategorizedDo any of you guys have kids? How does that work, exactly?
Wieden+Kennedy’s new ad for Duracell gets to the heart of the matter by posing an existential question for the moms and dads in the audience: do you really want to take anything vaguely resembling a risk if your child is involved?
Like, say, the chance that you choose a less-than-optimal battery for your kid’s new toy … and unleash unspeakable chaos on your charming suburban home.
This spot is very much in keeping with the themes of the “Trust Is Power” campaign, which argues that consumers should stick with the names they know rather than spending a little less for a battery that might just up and die like, whenever. Uncertainty is bad!
That robot looks like something from the Sears catalog circa 1986, btw.
The ad was directed by Biscuit Filmworks’ Andreas Nilsson of “Epic Split” and Rob Lowe KFC fame.
CREDITS
Agency: Wieden+Kennedy New York
Client: Duracell
Title: “Toy”
Executive Creative Director Karl Lieberman
Creative Director Jaclyn Crowley
Creative Director Eric Helin
Copywriter Brock Kirby
Art Director Sezay Altinok
Head of Integrated Production Nick Setounski
Executive Producer Alison Hill
Associate Producer Alexey Novikov
Director of Brand Strategy Dan Hill
Strategy Director Sean Staley
Brand Strategist Cristina Pansolini
Social Strategist Liz Lightbody
Account Director Mike Welch
Management Supervisor Meghan Mullen
Account Supervisor Mike Mueller
Account Executive Jamie Robinson
Comms Planner Stuart Augustine
Business Affairs Michael Moronez
Project Manager Ava Rant
Traffic Managers Sonia Bisono, Andy Hume
Production Company Biscuit.
Local Service Company Story
Director Andreas Nilsson
Managing Director Shawn Lacy
Executive Producer Holly Vega
Head of Production Rachel Glaub
Head of Production Mercedes Allen
Line Producer Jay Veal
Production Supervisor Jennifer Berry
Editorial Company Rock Paper Scissors
Editor Carlos Arias
Producer Ashley Bartell
Cutting Assistant Christopher Fetsch
VFX Company THE MILL
Executive Producer Melanie Wickham
Producer Jacqueline Sand, Larissa Berringer
VFX Shoot Supervisor Westley Sarokin
2D Lead Artist Chris Sonia
2D Artists Ari Garber, Nicky Picardo, Rachael Moon, Paul Downes, Andrew Pellicer
Coordinator Zachary Franciose
Telecine Company CO3
Colorist Tom Poole
Mix Company Sound Lounge
Mixer Peter Holcomb
Music Supervisor Butter. Music & Sound.
Executive Producer Ian Jeffreys
Producer Kristin Kuraishi
Aug
08
VML Wins AOR Duties for Your Favorite Mid-’90s Mall Chain, Express
Posted in: UncategorizedGet ready to flash back to your mallrat heyday: retailer Express has chosen VML as its new agency of record after a review.
We personally hadn’t thought of Express in at least 15 years, but the chain, which specializes in “targeting the 20 to 30-year old customer,” ended its recent review by picking the Kansas City-base WPP network.
Now that agency will handle “marketing, paid media, search, analytics and consumer sales optimization” while the chain’s in-house team continues with creative.
You may have forgotten Express like we did, but the company has been around for 35 years and survived the spinoff and re-absorption of its men’s-only sister chain Structure. It still maintains a design studio in Manhattan and employs about 18,000 people in more than 600 locations across the U.S. and Puerto Rico, but not Canada: in May Express announced that it would close all operations north of the border in a move equivalent to American bankruptcy.
Stock prices have also dropped quite a bit over the past year-plus as Express continues running headlong into the same problems faced by every other brick-and-mortar retail organization. The exact size of the account is unclear.
The brand’s campaigns usually include celebrity/influencer stuff and iPhone-style videos like this one, wherein some guys play big band music in New Orleans while wearing jeans with suits and ties.
Aug
08
Critical Mass ECD Sacha Reeb Joins Chicago’s Manifest as Chief Creative Officer
Posted in: UncategorizedChicago-based Critical Mass has lost its executive creative director to crosstown agency Manifest after approximately six months.
Sacha Reeb, who joined the Omnicom network in London nearly three years ago, is now chief creative officer at Manifest, an independent agency.
After being hired to help oversee the work of Critical Mass in the U.K. in 2014 and sitting on its executive creative council, Reeb moved from his home base to Chicago early this year.
The reasons for that transition and his subsequent departure are not clear at the moment.
Prior to joining Critical Mass, Reeb held top creative roles at such digital, design-focused agencies as Huge, Organic and Razorfish. He was also chief creative officer at Grey Germany.
Aug
08
Monday Odds and Ends
Posted in: Uncategorized-Nissan U.K. and DigitasLBi asked what might happen if one interrupted a yoga class with traffic noise, and the results were surprisingly un-dramatic.
-The New York Times warns brands of the danger in choosing a single spokesperson.
–Floyd Hayes’s agency, The World’s Fastest Agency, looks to sell itself … on Twitter. This should end well!
-The hotel industry is getting pretty fucking aggressive with its new anti-Airbnb ad campaigns, the latest of which suggests the company might be enabling terrorists.
-TV post house ArsenalFX Color promoted Rory Gordon and Greg Werner to senior colorist.
-Brazil-based “digital technology solutions partner” CI&T acquired San Francisco strategy and design agency Comrade for an undisclosed sum.
-You thought your agency was the only one with an in-house art gallery? Think again!
Aug
08
This Wine Brand Wants Hardcore Bikers Drinking its Ros?
Posted in: Uncategorized
After a long day on the Black Hills Run on the back of a Harley at one of the most popular motorcycle rallies in the country, bikers historically favored a beer or a stiff drink.
Now, ros wants its turn.
For the first time in nearly 80 years, the Sturgis Motorcycle Rally, which draws half a million guests each year to the small South Dakota city, has a wine brand as a sponsor.
Aug
08
Netflix Makes First Acquisition With Comic-Book Publisher
Posted in: Uncategorized
Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.
Netflix agreed to buy Millarworld, the publisher behind characters and stories like “Kingsman” and “Old Man Logan,” for an undisclosed amount, the company said Monday in a statement.
Netflix and Millarworld founder Mark Millar will jointly produce films, series and children’s shows based on comic-book characters for the streaming service, while the publisher will also continue to make comics under the Netflix label. Millar, who runs the company with his wife, Lucy, previously developed comics for Walt Disney Co.’s Marvel that inspired the first “Avengers” film, “Captain America: Civil War,” and “Logan,” the statement said.
Aug
08
Watch the Newest Ads on TV From IBM, VW, Miller Lite and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: IBM deploys a vivid, fast-paced montage of images and clips to illustrate the awesome range of applications for its cloud services. King Kong (kinda) chases (sorta) after the new Volkwagen Tiguan in an ad backed by the 1976 Electric Light Orchestra hit “Livin’ Thing.” And Baskin-Robbins serves up a food-porn commercial that offers close-up shots of its August ice cream flavor of the month: Oreo cheesecake.
Aug
08
This Wine Brand Wants Hardcore Bikers Drinking its Ros?
Posted in: Uncategorized
After a long day on the Black Hills Run on the back of a Harley at one of the most popular motorcycle rallies in the country, bikers historically favored a beer or a stiff drink.
Now, ros wants its turn.
For the first time in nearly 80 years, the Sturgis Motorcycle Rally, which draws half a million guests each year to the small South Dakota city, has a wine brand as a sponsor.
Aug
08
Nuber: The End of Uber and Central Authority
Posted in: Uncategorized
A recent study found that “drivers were finding ways to trick the algorithms that Uber uses to control them to cancel fares they didn’t want and to avoid the unpopular UberPOOL.” The same study found that drivers “also organise mass ‘switch-offs’ so the lack of drivers in a certain area causes surge pricing.”
This should surprise no one. Many Uber drivers feel (rightly or wrongly) that they are underpaid, overworked, and generally treated unfairly. The drivers have tried to unionize, they ad hoc collectively bargain, and they have vigorously campaigned on social media to protest their work conditions.
A central authority
Aug
08
T-Mobile Reaches Past Snapchat Kids With 50% Off for Seniors
Posted in: Uncategorized
T-Mobile U.S. has an offer for older mobile-phone users with no kids at home — two lines and unlimited data for $60 a month.
The new plan, representing half off the standard price of $120 for two lines, starts Aug. 9 for consumers over age 55, T-Mobile said Monday in a statement. It includes fees and taxes.
Seniors represent a unique business opportunity for wireless companies because they use their phones less than younger subscribers and tend not to watch as much YouTube or upload video clips. Adding less-intensive customers would help T-Mobile boost subscribers without taxing its network as much.
Aug
08
Watch the Newest Ads on TV From Apple, DirecTV, Geico and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: The Rock shows up in yet another Apple ad with his sidekick Siri to promote his four-minute-long short film for the brand (Creativity’s Ann-Christine Diaz previewed the campaign in late July: “Dwayne ‘The Rock’ Johnson’s Latest Blockbuster Is a Film From Apple.”) Shipwreck survivors stuck on a life raft are conveniently distracted from their plight by a brief discussion of the savings Geico can provide on auto insurance. And Charlie Day of “It’s Always Sunny in Philadelphia” is super literal about watching the Falcons and the Bears with DirecTV’s NFL Sunday Ticket.
Aug
08
Netflix Makes First Acquisition With Comic-Book Publisher
Posted in: Uncategorized
Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.
Netflix agreed to buy Millarworld, the publisher behind characters and stories like “Kingsman” and “Old Man Logan,” for an undisclosed amount, the company said Monday in a statement.
Netflix and Millarworld founder Mark Millar will jointly produce films, series and children’s shows based on comic-book characters for the streaming service, while the publisher will also continue to make comics under the Netflix label. Millar, who runs the company with his wife, Lucy, previously developed comics for Walt Disney Co.’s Marvel that inspired the first “Avengers” film, “Captain America: Civil War,” and “Logan,” the statement said.
Aug
08
This Rain Delay Is Brought to You By …
Posted in: Uncategorized
Last Wednesday, as thunder boomed and rain poured over Yankee Stadium, groundskeepers rolled out a tarp to protect the dirt infield. Standard practice, perhaps, but this tarp was in fact a giant branded slice of Glad wrap.
The delay-filled day kept the Yankees and Detroit Tigers off the field for over four hours in a double-header. Fans and players were miserable. Glad, meanwhile, savored every minute of their captive audience.
The @gladproducts tarp is on the field. We’ll update you as soon as we can. pic.twitter.com/jpYk5D11Tl
Aug
08
Arnold Worldwide Names Icaro Doria U.S. Chief Creative Officer
Posted in: Uncategorized
Arnold Global CEO Pam Hamlin said Doria, whom she called not just a creative leader but a “creative business leader,” brings a welcome international perspective. “As the world gets smaller, having a global view is incredibly valuable and an experience very few creatives leaders have,” she said.
For his part, Doria said he’d also been an avid observer of U.S. culture since he was an exchange student as a teenager and spent time in Harvey, North Dakota. Working at Arnold gives him the opportunity to touch ubiquitous, cultural brands including Progressive (and its famed spokesperson Flo), Hershey’s, Jack Daniels and CenturyLink, he added.
“I want the agency to be more ‘Boston,'” he added. “Arnold seems shy right now, and you don’t go to Boston and come back thinking the people are shy. I want work from Arnold to reflect the personality of the city, even the work coming from New York.”
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