Conversas iniciaram após Disney anunciar sua própria plataforma de streaming no começo da semana
> LEIA MAIS: Netflix luta para manter os filmes da Marvel Studios e Lucasfilm em seu catálogo
Dias 16 e 17 de agosto, no Palácio das Artes, em Belo Horizonte
> LEIA MAIS: ? Autoridade mundial em viralização de conteúdo e autor de 2 bestsellers será atração do FIRE 2017
Tudo o que acontece na Venezuela é cercado de desinformação e enevoado pelas fake news espalhadas por apoiadores do Governo e da oposição. Na política venezuelana, tudo é espetáculo. Para além disso, qualquer informação que recebemos de lá é filtrada pelas lentes ultrapolarizadas do diálogo político do Brasil. Nossa missão é tentar entender, em meio […]
> LEIA MAIS: Mamilos 115 – Venezuela em convulsão
-CP+B Brazil made this new spot for Johnnie Walker, which echoes rumors of a female-focused post-election U.S. effort but doesn’t really tell us much about whiskey.
-Copyranter thinks agencies are very bad at promoting themselves.
-Australian agencies including Leo Burnett, Ogilvy and M&C Saatchi are declining to work on a pending anti-gay marriage campaign with the hashtag #SayNoToNo.
-Chinese agencies did better than ever at last year’s Cannes Festival, yet their creative work is still “lagging behind other markets.”
-Three New Yorkers have launched a new 20-person agency specifically focused on promoting Broadway shows and related events.
-Investors are going back and forth on MDC Partners stock, which had been slowly inching its way back up after last year’s drop.
-WPP can’t seem to decide what the MEC/Maxus mashup “Newco” wants to be when it grows up.
-Saatchi & Saatchi London and Toyota created an app that aims to help teens drive more safely by blocking all social media notifications.
DeMarcus Cousins and Ndamukong Suh know what you think about them. Apparently they are known to be “bad boys” among those who watch the football and the basketball, and these perceptions threaten to eclipse their skills on the field of sport.
In BBDO New York’s latest ad for Foot Locker, the two make light of these negative impressions by doing the wrong thing and kicking someone while he’s down.
They also make sure not to extend a helping hand to any needy grandmas.
We like how they got the brand plug out of the way immediately so they could spend more time on being self-centered celebrities.
Take it away, press release:
“Just like on the field in the NFL, you’ll see in this commercial I don’t have ‘bad guy’ intentions,” said Suh, jokingly.
Cousins nodded in agreement, adding, “A few fouls or techs later and there’s a whole narrative laying out your reputation. Making light of these competitive ‘mishaps’ with Foot Locker and Ndamukong was a lot of fun.”
Did he really nod in agreement, though? And what was the setting for that casual conversation?
The real question, though: was the “BLM” on that license plate intentional? YouTube needs to know!!
CREDITS
Agency: BBDO New York
Client: Foot Locker
Title: Make an Impression
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Associate Creative Director: Austin Mankey
Associate Creative Director: Mike Motch
Director: Janelle Van Wonderen
Account Director: Laura McWhorter
Account Manager: Sam Henderson
Assistant Account Executive: Christian Martinez
Project Manager: Amy Orgel
Planning Director: Steve Panawek
Business Manager: Heather Weismann
Executive Producer: Tara Leinwohl
Producer: Brody Bernheisel
Designer: Brandon Galosi
Production: World War Seven
Director: David Shafei
Executive Producer: Josh Ferrazzano
Producer: Rhonda Vernet
Production Supervisor: Eri Noguchi
Controller: Ross Vinstein
Editorial: Mack Cut
Editor: Ryan Steele
Executive Producer: Gina Pagano
Assistant Editor: Pamela Petruski
Finishing: Mack Cut
Lead Flame Artist: Jim Hayhow
Flame Assistant: Joseph Miller
Sound: Sound Lounge
Mixers: Sam Shafer, Marc Healy
Telecine: CO3
Colorist: Sophie Borup
Producer: Alexandra Lubrano
So we’re having this conversation again.
Nearly 18 months after McKinney printed North Carolina’s (ultimately repealed) anti-transgender “bathroom bill” on toilet paper, lawmakers have proposed a nearly identical bill, and another ad agency has come up with a pro-bono campaign to oppose it.
In this case, the state is Texas and the agency is GSD&M, which has a new angle on the subject. To sum it all up, if you’re going to insist that transgender people use the restrooms associated with their birth sex, then why not just have everyone carry around personal items complete with birth certificates and easy-to-identify colors making sure there’s no doubt about it all?
There’s the phone case above plus a backpack and lunchbox version.
The agency has launched a paid social media campaign under the “Lifestyle Products for a Bathroom Bill World,” which will run for the next few days on Facebook leading up to the ultimate vote in the Texas senate. It all leads back to a page helping voters contact their representatives.
From agency CEO Duff Stewart:
Taxpayer dollars should be spent solving the real problems that face our state, from infrastructure to education, child protective services and more. We have an imperative to support basic human rights and legislation that limits the freedoms of our transgender community is nothing more than a solution in search of a problem.
I’m not worried about the people who love. I’m worried about the people who hate. GSD&M will always stand up for equality, and protect and support the community we’ve called home for 46 years.
Here’s an earlier video that launched in February, when the bill first came to life. GSD&M also worked on this one.
For necessary context: the Texas bill is essentially the same as the N.C. one in that it would require transgender people to use the public restrooms assigned to their birth gender, thereby nullifying all local anti-discrimination laws and subjecting them to potential charges.
The bill is all but certain to fail, which is probably because it was all about political posturing in the first place as the state’s governor and various representatives used it to pander to certain elements of their base.
The Dallas Stars and the NHL came out against it, as did Republican House Speaker Joe Straus, who compared the issue to “walk[ing] headfirst into a giant cactus.”
But look who else is running paid ads: an advocacy group claiming to represent Texas GOP primary voters.
Everything is politics now.
Ryan Fey, the last remaining co-founder of indie L.A. agency Omelet, will soon be leaving to pursue other opportunities.
“As noted Ryan Fey will be leaving Omelet after a long and successful tenure with our agency,” said chairman and CEO Don Kurz. “One of the original founders of Omelet, Fey has been an instrumental force in our success and creative output over the past 13 years.”
Kurz also said that the agency, which has recently worked with clients like Red Bull, Ubisoft and, reportedly, Mitsubishi, has “a deep bench of accomplished creative and strategic leaders” including CSO and Deutsch veteran Thas Naseemuddeen, executive digital director Ricardo Diaz (formerly with TBWA and Zambezi), chief content officer Mike Wallen, chief production officer Dan Ruth and CCO Grant Holland, who joined from 72andSunny back in 2015.
Fey’s specific role will not be filled, and the aforementioned leaders will make up for his absence.
“These individuals continue to fuel our upward trajectory, including deepening relationships with anchor clients like Walmart, AT&T and Nickelodeon and innovating in areas like branded content,” Kurz continued. “Ryan takes with him our warmest wishes and eternal gratitude for his contributions to our agency. He will always be a core part of the Omelet family. We wish him the best in all his future endeavors.”
A former colleague told us today that Fey announced recently that he would be leaving “to pursue his creative passions” and that his next gig might be closer to the entertainment world.
A potential hint at his future direction can be found in a 2016 Adweek piece about Hollywood shops making sponsored content and a 2014 profile noting that Omelet also produces documentaries.
“Ryan was the heart and soul of that agency not just from a culture standpoint but from a relationship standpoint,” the colleague said, adding that he was a favorite among clients and that “the people that work at the agency care about him on a deeper level than I’ve ever seen before. It’s really testament to the fact that he’s just a genuine guy.”
Fey could not be reached today for comment via social media, and an Omelet spokesperson declined to elaborate on his next gig.
The departing co-founder started on the communications side of the agency world, eventually leading North American PR for TBWAChiatDay before helping to launch Omelet in 2004. For a flashback, here’s his 2015 guided tour of its “badass” modernist office.
This is a guest post by Joe Lampertius, global CEO of shopper marketing at Grey.
Jeff Bezos is a visionary, and his vision is simple: to use technology to make people’s everyday lives better.
In fact, he’s more than that – capable of staying on course of his long term goals while keeping abreast of hundreds of initiatives across Amazon companies. His company’s most recently flurry of activity – the purchase of Whole Foods, the unprecedented deal whereby Nike sells direct on the platform, the launch of Amazon wardrobe, their Amazon Pharmacy entry into prescription fulfillment – might have you thinking his strategy looks a little like world domination, and you’re wondering where you fit in.
I don’t blame you.
See, you have to understand: from the consumer’s perspective, “Earth’s Most Customer-Centric Company” would certainly need to connect a lot of dots, right? Amazon is not just about selling products to people, and that pretty much sums up why Amazon surpasses everyone else.
But there is a way for your brand to dominate in its game as well; Amazon just dramatically transforms the playing field.
To find your position, look into the modern infrastructure that’s already well on its way into people’s lives – some very visible, some less so. Understanding Amazon’s roadmap to domination is very telling, offering many ways for brands to connect.
eCommerce: At this point, it’s questionable whether multi-billion-dollar retailers such as Walmart, Target or Costco can even come close to catching up. It 2015, Amazon led the group with 90%+ of all eCommerce sales; that market share lead won’t go away on the current course. The only retailer who even has a chance to make a dent is Walmart. Here’s what’s crazy about that: Walmart has been around 50+ years; they hit their stride for mega growth in the 1990s, turning into the mega retailer no one could catch. Amazon is about 20 years old and in total sales is 25% the size of Walmart. However, its market cap is 2.5 times the size of Walmart due its technology-based retail approach.
Search: Google was the clear leader in search for a good decade. But now 56%+ of product searches start on Amazon first, not Google, which only owns only 25%. Amazon surpassed them about three years ago and consumers haven’t looked back. It’s predicted that Amazon will capture over 70% of the product searches by 2020.
Video. Enter Amazon Prime, with 70M+ US subscribers US; With Prime came Amazon Video. We know based on the reviews that Netflix is still ahead of Amazon Video (based on 4-5 star unique content) and viewer base (Comscore 2017). However Amazon is investing $4.5B in content – more than NBC, ABC & HBO combined. While it’s less than Netflix’s investment (by $1.5B), video is Netflix’s sole business model vs Amazon Studios/Video, where video is bundled for “free” with Prime membership.
Technology: Amazon is angling to become synonymous with the Voice Activated Internet. Of course, a few technologies haven’t panned out for Amazon (Fire Cellphone; arguably, the Fire Tablet) so for handheld technology, Amazon can be hit-or-miss. But Kindle was a success, and they are clearly onto something with voice technology. Amazon pioneered the space with Amazon Echo and already has 70% of this market. It is predicted that voice shopping will grow to $10B by 2020, that’s only 2.5 years from now.
Cloud storage and computing: Amazon stumbled into something that they might not have originally planned to be a core competency, but clearly is now; and while they could have partnered with Microsoft, Oracle or Google, they decided to build it themselves. They now control about 70% of the cloud computing market.
Physical retail. They opened Amazon Bookstores. Funny, because if you recall, Jeff Bezos started Amazon to sell books online – which put traditional bookstores out of business. So, the pendulum swings but with a different approach. Jeff and team realize that now everything in every market is going to go virtual and there is a lot to be said for face-to-face customer interactions – beyond using CRM algorithms to predict everything. In these environments, they are experimenting with Amazon Go, where you can shop the store and walk out with your products and never have to wait in line.
Whole Foods: Amazon can bring amazing efficiencies to Whole Foods. Whole Foods can elevate Amazon’s reputation in fresh produce, meats, etc. With the right user experience, the two could massively accelerate the eCommerce business in perishables – which has not really been done in major scale yet. Many have tried, but lose tons of money in the process.
This chart illustrates the size of each market that Amazon either leads or disrupts:
So what now? Now is the time where – like Nike – you start to craft new partnerships for the new, Amazon-shaped world. If retail and/or ecommerce is the foundation of your profits, ask yourself where consumers want you within this new ecosystem – where they’ll look for you, ask for you, discover you. Oh, and do so quickly, before Amazon finds or manufactures other brands to fulfill those consumer demands.
Amazon may not run the world, but they’re one of the clearest visions for where it’s going. Be a part of the picture.
RESEARCH SOURCES
Netflix 75% vs Amazon 33%
Source: Comscore OTT Intelligence Report, Dec 2016
Amazon Echo 71% Google Home 24%
Source: eMarketer 2017
Amazon Search 56% vs Google Search 25%
Source: Hitwise 2017
Amazon 77% vs Walmart 12%
Source: Kantar Retail 2017
Youtube 65% vs Amazon 20%
Source: eMarketer 2017
Amazon 40% vs Microsoft 12%
Source: Synergy Research 2017
Amazon $4.5B vs NBC $4.3B
Source: L2 Research 2017
Cloud Amazon 40% vs IBM/Google/Microsoft combined 24%
Synergy Research Group 2017
Image via
-Today Saatchi & Saatchi L.A. launched “Fight for L.A.,” its first campaign for the newly relocated Los Angeles Chargers.
-If all legal weed ads are as bad as this one for Wikileaf, we strongly suggest that agencies stay away. The app seems like a pothead’s dream, though.
-Mistress created a multimedia promo campaign for the new Steven King show “Mr. Mercedes” that includes a super creepy Facebook chat bot. Here’s their take on the work.
-Walmart apologized for the whole “guns as back-to-school products” thing, which was the most exciting display advertising we’ve seen in quite a while.
-Who knew influencer marketing was a bunch of bullshit?
-National TV advertising dropped 1% during the second quarter, which was actually pretty good considering it dropped 3% during the first quarter.
-Also, News Corp’s stock price went down this week thanks to revenue drops from “declining demand for print advertising.”
–CEO Ed Brojerdi and President Katie Klumper Leave KBS New York
–Co-Founder, Chief Brand Officer Ryan Fey Leaving L.A.’s Omelet After 13 Years
–Critical Mass ECD Sacha Reeb Joins Chicago’s Manifest as Chief Creative Officer
–We Believers Says They’ve Produced One Million of the Famous ‘Edible Six Pack Rings’
–We Hear: Eastport Holdings In Talks to Acquire Fahlgren Mortine
New Zealand comedian Tim Batt really milks his material, but this audience remains unmoooved. That’s because Batt finds himself standing in a picturesque field, performing bovine-themed jokes for a bunch of actual cows, in these silly, short social videos from Portland, Ore., agency North for New Zealand Jerky. In the clip below, Batt explains why…
Clash of Clans players finally have some answers about what happened to the Builder. The character, who has been central to the 5-year-old mobile game, was the subject on a video posted online a week ago (it’s gotten 42 million views on YouTube alone) in which he appears fed up with people destroying his creations….
OK, so, think of this as a rant of the week about … THE rant of the week.
President Donald J. Trump took a break on Tuesday from swinging his golf clubs at his New Jersey resort to rattle his saber.
Fire AND fury!
The social media giant has quietly authorized the release of a Chinese version of its Moments app, a highly unusual move that raises transparency questions.
Not even being kidnapped and excommunicated were enough to stop a prolific caricaturist who wielded a mighty pen against Mexico’s establishment.
Sigrid Rausing’s coming book raises questions of whether the lines between memoir and voyeurism, family catharsis and score-settling, have been blurred.
A lawyer for the author, Yashar Ali, said it was false that he had published defamatory statements in an article that led to the suspension of Eric Bolling, the Fox News host.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Bates CHI & Partners, Bangalore, India
Chief Creative Officer: Manmohan Anchan
Executive Creative Director: Mukund Sharma
Art Director/Typography: Santhosh K
Copywriters: Santhosh K, Mukund Sharma
Photographer: Tarunn Tarunn
The post Ego Activewear by Bates Chi And Partners Bangalore appeared first on DesiCreative.
Clash of Clans players finally have some answers about what happened to the Builder. The character, who has been central to the 5-year-old mobile game, was the subject on a video posted online a week ago (it’s gotten 42 million views on YouTube alone) in which he appears fed up with people destroying his creations….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
