Hasta La Creative!

Roger Lynch, the chief of the video streaming service Sling TV, will be the new chief executive and president of the struggling internet radio giant.

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What offseason?

Translation launched “The Handoff” for the NFL, a campaign promoting youth football which follows up on the agency’s “Let’s Play Football” effort last year.

The campaign launched with “Handoff Across America,” which will run in a 60-second broadcast version and 90-second extended online version. “Handoff Across America” features NFL stars Landon Collins, Stefon Diggs, Devonta Freeman, Travis Kelce, and Marquette King, as well as Los Angeles Lakers shooting guard Nick Young and rapper KYLE. Set to Mac Miller song “Knock Knock”(which samples Linda Scott‘s “I’ve Told Every Little Star”), the spot depicts professional and amateur football players in a variety of settings and situations, all in service of the notion that “there is no offseason.”

If you’re wondering how Young factors into this, he dunks a punted football, which is kind of a neat trick. Other players weight train with young fans, take a dip in the pool, enjoy the video game version of the sport and, of course, a plethora of pickup games.

In addition to the spot, the campaign also includes digital videos and social components, including Instagram stories launching from @NFLPLayFootball.

“Teens today truly are multi-dimensional,” Translation chief creative officer John Norman said in a statement. “They have amazingly diverse talents and interests, and with so many sides to the game of football, we wanted to show them how fun it is, no matter what you’re into.”

“Whether it’s an off-season training camp or a player teaming up with a lucky fan at VidCon, the “Handoff Across America” explores the excitement that is summertime football,” added Sam Howard, NFL Director of Advertising. “We’re highlighting facets of the game that extend well beyond the field of play.”

The campaign follows Translation picking up agency of record duties for the NBA’s Brooklyn Nets last month. Translation has served as creative agency of record for the NBA since December of 2014.

Credits: 
Chief Executive Officer: Steve Stoute
President: Patrick Lafferty
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Lance Ferguson & Eric Steele
Copywriter: Colin Frawley
Art Director: Dylan Simel
Jr. Art Director: Bo Han
Brand Strategy Director: Geoff McHenry
Jr. Strategist: Rex Nwerem
Sr. Social Strategist: Renee Miller
Context Strategist: Jazo Moises
Director of Broadcast Production: Miriam Franklin
Executive Producer: Carole McCarty
Associate Producer: Maxine Reyer
Business Affairs Manager: Thalia Tsouros & Grant Thompson
Group Account Director: Jimmy Euwer
Account Director: Austin Scherer
Account Supervisor: Brandon Ghio
Account Executive: Jordan Meiselas
Senior Project Manager: Matt DeSimone

Today packaged goods giant Conagra announced that it had hired DeLu Jackson, a longtime marketer who pivoted from the agency side to lead departments for several prominent companies including McDonald’s, to be its new VP of precision marketing.

Jackson reports directly to chief growth officer Darren Serrao, himself a veteran of the Campbell Soup company. The boss’s statement:

“DeLu has achieved incredible results as an integrated marketing leader and he will play a vital role in transforming our marketing function so that our brands are reaching consumers in the ways their connectivity and lifestyles dictate. As we focus on growing our brands and business, DeLu will help accelerate our progress by partnering with our teams involved with insights, innovation and marketing strategies to create breakthrough programs.”

According to the release, Jackson will focus on data intelligence and measurement as well as “always-on content” in an equation that sounds a lot like that of Ominicom’s nearby McDonald’s agency, We Are Unlimited.

The news comes just seven months after he joined another Chicago-based business, Kellogg, as VP of digital—the same title he held at McDonald’s for just under two years. It also follows Conagra’s mov from Omaha to the Windy City and arrives several months after the company brought its advertising business along, consolidating work on many of its biggest brands with DDB Chicago in the process.

Jackson previously worked in top marketing roles at several top automakers including Nissan, Subaru and Ford in addition to the Bay Area consultancy Prophet.

It’s unclear whether the new hire may affect or precede changes in either organization’s agency roster. Conagra did not schedule a review related to the cross-country move and, while Kellogg sent Special K to Leo Burnett in January, the cereal maker’s most notable recent advertising stories concern its decision to stop buying placements on Breibart. Late last year, that site ran a related #DumpKelloggs campaign.

As we all know, this past weekend’s gathering of white supremacists and sympathizers in Charlottesville, Virginia ended in violence that left one dead and more than a dozen seriously injured after an alleged hit-and-run attack. The suspect is currently being held on suspicion of second-degree murder and several other charges.

Two police officers also died in after the helicopter they were using to survey the scene crashed in a nearby wooded area.

So far, major brands have largely stayed away, with two key exceptions. First, the company that makes the “tiki torches” carried by the neo-Nazis released a Facebook statement distancing itself from the event. Then Kenneth C. Frazier, CEO of pharma giant Merck, announced that he would be stepping down from President Trump’s American Manufacturing Council in what he called “a stand against intolerance and extremism.”

Trump proceeded to attack him on Twitter before finally making a personal statement decrying “the K.K.K., neo-Nazis, white supremacists and other hate groups” after more than 24 hours of heavy pressure following the initial “many sides” quote that Frazier reportedly found objectionable.

The ad industry as a whole has yet to issue any public statements on the events of the past weekend. But IPG CEO Michael Roth became the first leader (to our knowledge) to speak out directly via an internal memo that went out to all of the network’s estimated 50,000 employees this morning.

Here’s the full note.

I am sure that many among us have found watching the news in Virginia this past weekend to be deeply disturbing. Not only because of the violence we witnessed, but because the white supremacist ideology that caused it is wrong, and must be condemned.

Therefore, we once again need to rally as a global community, so as to ensure that all of our colleagues, particularly those most deeply affected, can be heard, and also to provide support to them as we process this news, which reflects a very sad reality that exists not only in our country, but in many other parts of the world today.

Targeting people because of their ethnicity or their religion is something that cannot be tolerated. Just as excluding or disadvantaging anyone, due to any dimension of diversity, is inconsistent with the values of the United States, and in the case of Interpublic, as a company.

This isn’t a partisan or political issue, it’s an issue of basic humanity, and standing up for what is right at a particularly difficult moment. We are counting on all of you to do that, by showing respect for our differences, and living up to our commitment to fairness and inclusion.

We will, of course, stay tuned to developments, make our leadership available for listening sessions, and extend support to any among us who need it as we move through this trying time.

– Michael Roth

We have reached out to representatives from the other three biggest holding companies. So far, none have issued comparable statements.

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, Aug. 11:

1. “CNN severed ties with Jeffrey Lord on Thursday, hours after he ignited controversy by tweeting the words ‘Sieg Heil!’ at a prominent liberal activist,” CNN’s Brian Stelter writes in a post published at 8:47 p.m. last night about the ouster of “the first explicitly pro-Donald Trump commentator to join the network, back in August 2015, two months after Trump entered the GOP primary race.” But the most delicious detail doesn’t appear in Stelter’s post; instead, he shared it in his nightly Reliable Sources email newsletter (which hit my inbox at 10:36 p.m.):

Lord found out while a CNN-provided car service was taking him from his PA home to NYC for Thursday night’s “AC360.” The car turned around…

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