Category: Beyond Madison Avenue
Summary: An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots.
Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers…
If you’re an 18-year-old Twitter wunderkind or a sexagenerean rocker looking for a desk job a new program from Droga5 may be for you.
The agency is launching D5in10 Academy, a crash course into the creative side of advertising aimed at drawing in people who may not have otherwise landed in the industry.
The Academy seeks creative people who may be accomplished in music or poetry, but never knew how to get their foot in the door at an agency, couldn’t afford the schooling typically needed for those jobs or never thought of it as an option. The program is free for the 20 students it accepts, and kicks off in September.
That good old breakfast standby, the egg sandwich, has some new competition.
Taco Bell is getting “naked” again, dropping its usual taco shell for a Naked Egg Taco, where a fried egg is the shell. Folks eager to try it early can do so by reserving — yes reserving — on Open Table. Chick-fil-A, meanwhile, is replacing its breakfast burrito with an updated version and offering a breakfast bowl with either sliced chicken nuggets or sausage.
Adding breakfast items to the menu is another way chains are trying to stand out in the crowded market for on-the-go meals. McDonald’s, of course, has had success by offering its breakfast menu all day, while chains including Starbucks and Dunkin’ Donuts have been adding more breakfast and other meal options to entice people to order more than coffee.
Over the past decade, we’ve all seen how rapidly the the influence of marketing in the C-suite has expanded. Despite this, and even while chief marketers are primed to take over the lead in technology spending this year, representation from marketing isn’t growing nearly as fast on boards. In 2016, only 2.6 percent of board members had marketing expertise.
In the age of customer-centered business, how can this be?
Marketing still faces an uphill battle with leaders who grew up in a different business environment, many of whom sit on boards and choose new directors today. Many still carry common misconceptions from the pastfor example, seeing marketing as a tactical instead of strategic activity, reliant on soft-skills and based in luck, and not as a center of real value creation.
(TrendHunter.com) These August 2017 interactive trends demonstrate some of the different ways that brands can increase their appeal among consumers by using creative means to ensure that their product or service…
(TrendHunter.com) The top August 2017 youth ideas explore conepts that put more power into the hands of a generation that is driven by a desire to create, empower and connect.
Concepts like wheelchairs for dolls and…
(TrendHunter.com) This retractable wall system for a restaurant in Istanbul could put an end to disappointed diners who are turned away from an over-booked restaurant. Created by ‘Libart,’ a Turkish-based…
(TrendHunter.com) If you’ve been holding off on purchasing tickets for Future Festival, today is the day to take the plunge. With Trend Hunter’s Early Bird deadline set to expire tomorrow, today is the…
(TrendHunter.com) These examples of fresh produce packaging range from single-serve olive pouches to luxury-minded grape bunches. While Ruby Roman’s grape bunches—a lavish produce offering from Japan—…
(TrendHunter.com) Tesla is a brand with sights set on revolutionizing the driving and living experience for consumers, which is more evident than ever with the newly created Tesla Tiny House. The home was created by…
The supermodel was photographed by Karl Lagerfeld, five months after her big sister Gigi was on the magazine’s debut issue. She, too, is causing a stir.
The costs that Twenty-First Century Fox incurred to settle harassment and discrimination allegations at Fox News do not include payouts to former employees.
HBO should be riding high with the success of “Game of Thrones” but criticism over a coming series and a hack of its internal computer system have cast a pall.
A lawsuit claims that the cable network has been holding back on giving top producers money that traditionally would have been theirs.
As an industry we should reflect on why we take such a cavalier approach to the impact of our work, says the Saatchi & Saatchi chairman and chief strategy officer.
Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to […]
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-Kono, for the Blackspot Collective
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