Regional newspaper publishers have found a way to co-operate on 1XL and national news publishers could learn a lot given the struggles of Project Arena.
Sainsbury’s will hold off on attempts to acquire convenience store group Nisa until after competition authorities rule on Tesco’s much-anticipated acquisition of Booker.
Amazon has announced it will close its postal DVD rental service on 31 October this year.
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following for their Instagram accounts for less than $300 (£231).
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase’s global head of digital products.
The Daily Mail has launched a weekly print football supplement, The Verdict, on Mondays.
New opportunities reveal themselves when we embrace true female insight, writes J Walter Thompson London’s CEO.
A social campaign by The National Lottery asking people to show their support for the British Athletics team has been hijacked overnight, with a number of Twitter users posting offensive messages.
Snap is targeting consumers at London’s Westfield shopping centres to share their experience through Snapchat Spectacles.
Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.
Após 15 anos trabalhando na ABC, criadora de “Greys Anatomy” deixa a emissora pela Netflix em acordo milionário
> LEIA MAIS: A Guerra do Conteúdo: Netflix e Shonda Rhimes fecham acordo
Projeto também apresenta remixagens artísticas de manifestações
> LEIA MAIS: Mapa virtual registra sons de protestos de todo o globo
Leitores B9 tem desconto especial no Hyper Virtual Reality Festival 2017, que rola no dia 16 de setembro
> LEIA MAIS: ? 5 filmes em Realidade Virtual imperdíveis no primeiro festival de VR do Brasil
Modelo Vespa GTS 6 Giorni é redesign da scooter de 1951
> LEIA MAIS: Vespa lança edição especial do clássico modelo dos anos 1950
-Miller Genuine Draft is smoother than Rob Thomas in this U.K. spot by Wham!
-Droga5 wants to bring some outsiders into advertising via its D5in10 Academy program, because why wouldn’t a playwright want to come up with Pizza Hut taglines?
-The Drum’s 50 Under 30 List for the Northeast includes female creatives from your favorite agencies like BBDO, FCB and several others we are too lazy to list here.
-Los Angeles-based agency bpg hired Leila Amirsadeghi as executive vice president, marketing and strategy.
-The Gambrinus Company appointed The Jack Russell Agency (launched last year by former JWT Canada executives) as AOR for its Bridgeport Brewing and Trumer Pils beer brands.
–Susan Glass Ruse, who leads creative on launch campaigns for HBO, joined New York Festivals as associate executive director, helping to manage IAA and other events.
-Australia’s The Monkeys, recently acquired by Accenture, named Havas vet Jay Morgan as new innovations director.
-In holy shit this is crazy agency news, PR firm Bell Pottinger has been accused of launching a “hateful and divisive campaign to divide South Africa along the lines of race” while representing the wealthy Gupta family. According to the opposition party, those clients have used their friendship with current president Jacob Zuma to win state contracts. Wow.
So, Publicis Groupe’s digital agency MRY has been somewhat quiet in recent months after a lot of goings on in 2016. We had maybe even started to wonder how they might be doing when, upon scrolling through the old Instant Gram yesterday, we came a cross a sponsored video post from MRY itself! For us? Really??
The agency spent a good bit of the summer talking up its interns on social, but this one is a little different, and MRY previewed the short with a dramatic GIF a few days ago.
The video went live last week, and it’s kind of a little agency profile centered on everyone’s shared love of the Why Is This So Trendy All of A Sudden seltzer brand La Croix.
And of course they made a Westeros reference too.
See, this looks fun. We were into the burp and the shotgunning La Croix scene…
So what has been going on with MRY? To get all Negative Nancy on you, last year’s losses of Visa and T-Mobile hit the agency pretty hard, and quite a few leaders left, including CEO, Millennial whisperer and actual nice guy Matt Britton (who became chief executive of martech company CrowdTap early this year).
Last summer, MRY put its office on the market and later moved into the West Side headquarters of Zenith Optimedia.
Jason Whiting, former global managing director of Huge, replaced Britton but stepped down in March after just a year; he appears to have relocated to North Carolina to serve as president of PR firm Pace Communications. We were never able to reach MRY regarding his departure, and the agency has not yet named a new CEO.
Anyway, this promo post was pretty well targeted to us, and the fact that Publicis spent money on it implies that they want to put MRY back out there as a/the solution to your clients’ digital marketing challenges.
Also, La Croix really is just flavored sparkling water. No big deal.
DDB New York boosted its social media and content leadership teams with the arrivals of Hannah Meium (pictured, left) as director of content and Rocky Probst (pictured, right) as senior social media strategist. Meium and Probst will both report to group director, digital strategy Reema Mitra, who joined DDB New York from Brooklyn agency Huge this spring.
Probst also joins DDB from Huge, where she spent the past year and a half as social media marketing manager and then senior social media marketing manager. Before joining Huge she spent over a year as creative strategist/social media manager for GumboLive, where she worked with brands including Coca-Cola, Amazon, Samsung, Pandora, Rock the Vote and Hulu. Prior to that she spent nearly three years as an account executive and content planner for Edelman.
Meium arrives from Mashable, where she spent over two years as director of branded content. Prior to joining Mashable, she spent over five years as digital content manager for Madison Square Garden.
“These hires are further evidence of our ambition to have one of the strongest social and content offerings and proves we’re continuing to invest in this important part of the business,” DDB New York president and CEO Chris Brown said in a statement. “Both Hannah and Rocky are hugely talented and a great fit for our creatively-driven culture.”
Have you ever been to a Planned Parenthood, or any similar organization, to fish from their glass bowl of free condoms? It’s awkward. Worse still is what you end up with: A handful of suspect brands you may not recognize, or sometimes–if you’re lucky–a random pineapple-flavored one, more perplexing than exciting. Free condoms get a…
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Three CEOs dropped out of President Trump’s advisory council after he was roundly criticized for a weak initial response to the violence in Charlottesville, Va. Intel’s Brian Krzanich and Under Armour’s Kevin Plank departed after Merck’s Kenneth C. Frazier made the first move, The New York Times reports. Trump’s response to Frazier was a Twitter tirade, of course. Politico says the episode illustrates “the tricky balancing act for America’s CEOs: Avoid Trump and run the risk of being his target or get close to this White House at your peril.”
Also: President Obama’s poignant response to Charlottesville was one of the most-liked Tweets of all time, Mashable says. Looks like it just surpassed Ellen DeGeneres’ famous 2014 Oscars selfie.
Not in my backyard
Over the past decade, we’ve all seen how rapidly the the influence of marketing in the C-suite has expanded. Despite this, and even while chief marketers are primed to take over the lead in technology spending this year, representation from marketing isn’t growing nearly as fast on boards. In 2016, only 2.6 percent of board members had marketing expertise.
In the age of customer-centered business, how can this be?
Marketing still faces an uphill battle with leaders who grew up in a different business environment, many of whom sit on boards and choose new directors today. Many still carry common misconceptions from the pastfor example, seeing marketing as a tactical instead of strategic activity, reliant on soft-skills and based in luck, and not as a center of real value creation.
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