(TrendHunter.com) The wallet is slowly being replaced with our smartphones thanks to payment solutions such as Apple Pay and Android Pay, but until we can completely get rid of the essential accessory we can downsize…
DesiCreative
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Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun
Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.
The post Netflix by Miami Ad School appeared first on DesiCreative.
Mas gente, como assim estamos fazendo importantes reformas políticas sem conversarmos? Calma! O Mamilos dessa semana tem a ingrata tarefa de tentar entender o que significa irmos para um novo modelo de voto e também o porque e o impacto no aumento do fundo partidário. Mas não dava pra fazer isso sozinhas! Recebemos na mesa […]
> LEIA MAIS: Mamilos 116 – Distritão e Fundo Partidário
An email Thursday night from James Murdoch was a repudiation of the president. It may signal a coming shift at Murdoch-controlled media outlets.
Remember Chuck Hipsher? The former creative director at FCB, Campbell Ewald, TBWA etc. has written a couple of posts for this blog including one arguing that ads are not, in fact, art.
He would know. The “ad nerd” is an abstract painter who joined the agency world after winning an AdAge contest and scoring a subsequent gig at JWT New York. He went on to work on various campaigns, specializing in car brands, and he’s currently creative director on Michelin at TBWA’s shopper marketing division The Integer Group.
Beyond his ad agency work, Hipsher continues to paint in his signature “gestural abstraction” style, portfolio here.
The CD recently sent us a link to a video he made illustrating his approach to the creative process that some readers might enjoy on a rainy Friday (at least in New York).
As noted, this little movie was inspired by designer Bruce Mau’s “Incomplete Manifesto for Growth,” which has achieved something approaching legendary status since its publication in 1998.
And the music is by Beach House, no strangers to the world of ad agency shenanigans.
American Century Investments has appointed Figliulo&Partners as its U.S. creative agency of record after a review. Moving forward, the independent New York shop will be tasked with handling media planning and buying as well as creative and strategy for the Kansas-based investment management firm.
Prior to the review, ACI worked with Meers Advertising as its agency partner since July of 2016. According to Kantar Media, the client spent around $4.3 million on measured media last year, up from $3.7 million in 2015.
“American Century Investments prides itself on its nearly 60-year legacy of striving to help institutional and individual investors achieve financial goals,” senior vice president and global head of products Glen Casey said in a statement. “F&P will help us tell our client-centric story, while underscoring those attributes of our brand that distinguish American Century from other money management firms. We can’t wait to get to work as true partners and show the world what we’re all about.”
“F&P shares many of the values that American Century Investments was founded on, such as honesty and integrity. That’s what allows us to be such great, like-minded partners and will ultimately help us produce work that you wouldn’t expect from this category,” added F&P partner and chief creative officer Scott Vitrone, who joined the agency in that role this past February. “The company has a truly great story to tell, and we can’t wait to bring it to life.”
The agency’s first work for the client is expected some time in the last quarter of 2017.
The appointment represents the latest in a series of new business wins for F&P this year, the most recent being Georgia Pacific’s Vanity Fair. The agency has also worked with Macy’s since May of 2016—and this week we learned that multiple holding company shops are in talks with the retailer regarding its brand marketing efforts.
Hudson Rouge, the WPP agency formed to serve Lincoln and best known for all those Matthew McConaughey ads, has hired two new key players.
Oliver Gibson joins the shop as global chief strategy officer and Luke Partridge will hold the creative director title, effective immediately.
Gibson will oversee the Lincoln business across the New York, Detroit, Shanghai and Toronto offices while helping to develop the larger organization’s “strategic capabilities” and its approach to the Ford luxury brand, along with unspecified new business.
“We’re delighted to welcome Oli to the Hudson Rouge family,” said chief creative officer Jon Pearce. “He’s a unique kind of strategist who looks at the world from a perspective beyond advertising.”
The British native was formerly CSO at area consultancy Pure Growth and planning director at Grey, where he spent 5 years and worked across accounts including Febreze, P&G corporate, and the FDA’s anti-tobacco efforts. He contributed to the successful pitches for Hasbro and Diageo, and during his tenure at Grey his work won 7 Effies and 4 Lions.
Partridge freelanced at several New York-area agencies before becoming a member of the Hudson Rogue team, and his 20-plus years in the ad world also include stints at mcgarrybowen, Cutwater, GS&P and Cramer-Krasselt.
“Luke brings a terrific eye and expert craft to our team. Plus, the guy’s a race car driver, so he knows a thing or two about automobiles. We’re thrilled he’s on board,” Pearce added. So there’s that.
Hudson Rogue has been somewhat quiet in recent months, its biggest notable projects being last December’s McConaughey campaigns and this February’s Grammy’s activation starring blues singer Gary Clark, Jr.
Today Pearce told us that, while the agency was founded as a dedicated Lincoln shop and continues to operate with that client at the core of its business, the newly expanded team is “actively looking to take on a select number of luxury/premium clients.”
Given the number of auto accounts in review, this should make for an interesting Fall.
Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German supermarket chain Edeka. Fairbanks’ monologue in the spot, titled “Men of Fire,” takes a look back at the history of the barbecue–way back, since cooking meat over an open…
Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.
Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first click free,” that allows readers to access articles from subscription publications through search. Google is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part of Google’s broader effort to keep consumers and content-makers returning to the web, the lifeblood of its ads business.
Initially, Google is testing the tools with New York Times Co. and the Financial Times. But Richard Gingras, Google’s VP for news, says the search giant is talking to dozens of other outlets as media companies move toward online subscription models.
Category: Beyond Madison Avenue
Summary: Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today.
In the state of UX, something is off. And I’m voting for the term itself. “UX” is out of date, misused, misunderstood, and it may even be holding brands back from making the best products they can.
To understand why, we have start with a little history. Back in the in the early days of the web, you were a “web designer.” That meant you designed and coded pages yourself, often by hand and more often than not in the browser. Sometimes, if you were extra confident, you worked directly off the server. Editing live was an extreme sport, not to be taken lightly.
Along the way, things got complicated and roles started to be more strongly defined. There were designers and technologists. Then design itself started to split between visual and UX, and finally UX itself split into two largely distinct roles.
Without Donald Trump, Twitter could lose almost a fifth of its value.
That’s the conclusion of Monness Crespi Hardt & Co. analyst James Cakmak, who said that the social media company would see as much as $2 billion in market value wiped out if @realDonaldTrump quit tweeting.
It’s not that the president’s defection would touch off a mass exodus, lowering the number of “monetizable” daily active users, Cakmak said in an interview. Instead, losing its most prominent user would hit Twitter’s intangible value and lead to what’s known as multiple compression.
Movie studios are considering whether to ignore the objections of cinema chains and forge ahead with a plan to offer digital rentals of films mere weeks after they appear in theaters, according to people familiar with the matter.
Some of the biggest proponents, including Warner Bros. and Universal Pictures, are pressing on in talks with Apple and Comcast on ways to push ahead with the project even without theater chains, the people said. After months of negotiations, the two sides have been unable to arrive at a mutually beneficial way to create a $30 to $50 premium movie-download product.
The leading Hollywood studios, except for Walt Disney Co., are eager to introduce a new product to make up for declining sales of DVDs and other home entertainment in the age of Netflix. They have discussed sharing a split of the revenue from premium video on demand, or PVOD, with the cinema chains if they give their blessing to the concept. But the exhibitors have sought a long-term commitment of as much as 10 years for that revenue split, which the studios have rejected, the people said.
TGIF. We made it all the way to another summer Friday. This week’s Agency Brief has a lot of new things: talent, offerings, accounts, offices, campaigns and more. It even has a little something about 100 new beers.
Alright, enough teasing. On to the news…
Getting crafty
GroupM media agency MEC has hired Amanda Richman, president of investment at Starcom USA, to be U.S. CEO.
MEC lost its North America CEO earlier this year when Marla Kaplowitz left to become president-CEO of the 4A’s. Richman will join the agency in October and report to Tim Castree, the global CEO of MEC.
GroupM, part of WPP, in June announced it would merge MEC with Maxus to cut costs and free resources to reinvest in Essence, another of its agencies, in an effort to “pivot to the future growth areas of our business,” as GroupM global CEO Kelly Clark said at the time.
Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.
Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first click free,” that allows readers to access articles from subscription publications through search. Google is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part of Google’s broader effort to keep consumers and content-makers returning to the web, the lifeblood of its ads business.
Initially, Google is testing the tools with New York Times Co. and the Financial Times. But Richard Gingras, Google’s VP for news, says the search giant is talking to dozens of other outlets as media companies move toward online subscription models.
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