Hasta La Creative!

Lung cancer kills an estimated 421 people every single day. It is also notoriously difficult to recover from the disease, with its 18.1 five-year survival rate among the lowest of all types of cancers.

Fortunately, there’s a low-dose CT scan (LDCT) which can detect the cancer in its early stages, before any symptoms are evident and when there’s a much greater chance of treating the disease.

To bring awareness to the issue, the Ad Council and agency Hill Holliday teamed up to launch a “Saved by the Scan” campaign for the American Lung Association targeting those at highest risk of developing lung cancer, timed to coincide with World Lung Cancer Day today. The American Lung Association has identified high risk individuals as those aged 55-80 who are current smokers or who have smoked for the equivalent of 30 “pack years” (a pack per day for 30 years, 2 packs per day for 15 year). The American Lung Association estimates that just half of the around 9 million at highest risk for lung cancer getting early detection screenings could help save some 15,000 lives.

Hill Holliday turned to a visual representation of those at highest risk of developing lung cancer. A woman climbs a mountain of cigarettes, as the voiceover informs viewers that she “smoked 12,000 packs of cigarettes over 15 years.” The spot concludes by telling viewers, “You stopped smoking now start screening” and directing them to SavedByTheScan.org.

“Lung cancer is the nation’s leading cause of cancer deaths, and lung cancer screening for individuals at high risk is truly the breakthrough we need to save more lives and turn the tide against lung cancer,”American Lung Association national president and CEO Harold P. Wimmer said in a statement. “Lung cancer screening is a powerful opportunity to save lives by diagnosing the disease in early stages when more treatment options are available. Screening can potentially save thousands of lives, and through this campaign we hope to empower and motivate former and current smokers to learn more about their screening options.”

“How often do we get the chance to make advertising that saves lives? With this campaign, brought to life by the unique perspective of Rodrigo Prieto, we get to do just that,” added Hill Holliday chief creative officer Lance Jensen. “It’s an honor and a privilege for Hill Holliday to create ‘Saved By The Scan’ for the Ad Council on behalf of the American Lung Association. We hope this work helps raise awareness of this amazing screening technology and prevents lung cancer from taking more lives.”

-mcgarrybowen U.K. remixed “Somewhere Over the Rainbow” for this new, CGI-heavy Honda spot.

-New York’s Beeby Clark+Meyler won paid search and digital work for Stokke, a baby and infant brand.

-On that note, Barkley won AOR duties for Britax, maker of child safety seats and related products.

-Ad Contrarian Bob Hoffman warns us all to reconsider digital. It’s not too late!

–Jacob Lovewell of BBH London argues that brands (and agencies) can’t just support LGBTQ pride during the relevant holidays.

-Snapchat is trying to delay certain death by Instagram, offering marketers more measurement tools. We still don’t get it.

Category: Beyond Madison Avenue
Summary: Go-Gurt’s latest campaign features two curmudgeonly fourth graders who are fed up with just how easy life is for the third graders below them.

The tongue-in-cheek spots feature Tim & Charlie, two friends who spend their days reminiscing about the good old days when hoverboards didn’t exist yet…

A “massive deficit” of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.

When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, “I think they will say that the lack of brand building, the lack of effort on long-term marketing, destroyed and damaged more brand value than anyone can add up.”

Every client, Irwin said, is suffering from what his boss, WPP’s Martin Sorrell, coined as “short-termism.” Every client has to make the next quarterly report. “When you become more focused on the short term than the long term, you need to narrow your marketing funnel because that’s where long-term effect happens. You focus on short-term ROI, and brand building doesn’t give you short-term return, it gives you long-term return.”

Continue reading at AdAge.com

Facebook is working on a video chat device for the home, the first major hardware product from its experimental Building 8 lab.

Featuring a laptop-sized touchscreen, the device represents a new product category and could be announced as soon as next spring’s F8 developer conference, according to people familiar with the matter. They say the large screen and smart camera technology could help farflung people feel like they’re in the same room, which aligns with CEO Mark Zuckerberg’s mission of bringing Facebook users closer together.

The social media giant is working on at least one other product, a standalone smart speaker that would compete with the Amazon Echo and Google Home, said the people, who asked not be named discussing unannounced products. Both devices would run a Facebook-built voice assistant service, they said.

Continue reading at AdAge.com

Infiniti has called in MDC Partners’ 72andSunny to handle global creative for several upcoming vehicle launches in a potentially worrisome sign for incumbent shop and 72andSunny sibling CP&B, according to people familiar with the matter.

CP&B, which began working with Infiniti in 2014, will remain on the roster and work on the brand in the U.S. and select international markets, these people said. Omnicom Group’s TBWA, which had handled creative on a smaller group of markets, will continue to handle those assignments. MDC Partners’ Union will continue working on Infiniti in Canada. Omnicom’s OMD remains Infiniti’s global media agency.

An Infiniti representative did not respond to emails seeking comment. 72andSunny referred inquiries to MDC Partners, which referred questions to Infiniti. CP&B declined to comment.

Continue reading at AdAge.com

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Continue reading at AdAge.com

Eight episodes into the newsmagazine’s maiden run, NBC has pulled “Sunday Night with Megyn Kelly” off the air, replacing it with original episodes of “Dateline.”

The decision to end Kelly’s summer run, previously reported by The New York Post’s Page Six but little-noted beyond that, eliminates episodes that the network had put on its schedule for Aug. 6 and Aug. 13. People familiar with the situation said the first season of Kelly’s primetime show had been slated to end on Sept. 3 at the latest, in order to make way for the return of “Sunday Night Football,” but a fixed number of episodes was never set in stone.

After debuting on June 4 to 6.2 million viewers and a 1.2 rating in the news demo, the equivalent of around 1.44 million adults 25 to 54, Kelly’s Sunday night show struggled to retain an audience. A controversial broadcast featuring an interview with conservative conspiracy theorist Alex Jones delivered just 961,000 demographically-relevant live-same-day viewers, and subsequent ratings fell even further from there.

Continue reading at AdAge.com

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