It’s A Free Country (Provided You’re Not Confined To A Cubicle)

Holding companies are the bane of the creative agency’s existence. Sell to a holding company and become like the bean counters themselves—that’s the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you […]

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Top 100 Pop Culture Trends in July – From Reality Star Fidget Spinners to Disney Hero Deck Parties (TOPLIST)

(TrendHunter.com) One of the ironies of pop culture is that the contemporary era’s critics tend to despise what’s most massively popular in their own time while praising the past works of pop culture that…

Top 55 Business Ideas in July – From Pop-Up Sitcom Diners to Rosé Drive-Thru Services (TOPLIST)

(TrendHunter.com) From pop-up sitcom diners to rosé drive-thru services, the July 2017 business trends reveal that there is no shortage of engaging brand activations this season.

With temperatures rising, it is…

Top 55 Fashion Trends in July – From 70s-Inspired Music Video Merchandise to Patriotic Clutch Bags (TOPLIST)

(TrendHunter.com) These July 2017 fashion trends include sustainable apparel and accessories, celebrity-made merchandise, as well as a variety of memorable editorial campaigns.

One of the most absurd products that&#…

Top 100 Tech Ideas in July – From Total Health Fitness Wearables to Air Conditioner Coolers (TOPLIST)

(TrendHunter.com) Whether it is a brand-new fitness accessory or a lightweight cooler, the July 2017 tech trends reveal the high demand for innovative summer products.

Some of the most popular products highlighted…

Top 100 Gadget Ideas in July – From Low-Power Air Conditioners to Personal Trainer Wearables (TOPLIST)

(TrendHunter.com) From low-power air conditioners to personal trainer wearables, the July 2017 gadget trends reveal that consumers are looking for innovative products that will make their lives more fun and more…

Feel-Good Hit of the Summer: 12 Seasons in, 'America's Got Talent' Shows No Sign of Letting Up


We’re already one-third of the way through the 18-week summer TV schedule, and while there are still a number of series that have yet to take their bows, it appears unlikely that any will unseat the sweaty season’s longtime ratings champ.

Now in its twelfth season, NBC’s million-dollar competition series “America’s Got Talent” remains summer TV’s gold standard. Through its first five episodes, “AGT” is averaging 12.5 million live-plus-same-day viewers and a dizzying 2.6 rating in NBC’s target demo, which translates to 3.3 million adults 18-49. (Transfer those demo deliveries to the regular season, and “AGT” would rank fourth among all non-NFL broadcast programs, trailing only “The Big Bang Theory,” “Empire” and “This Is Us.”

While “AGT” reaches a somewhat older crowd (the median age of the viewers who tuned in to last Tuesday’s broadcast was 57.4 years), the show’s talent pool of dancing dogs, pre-teen puppeteers and crooning cabbies also helps draw a fair amount of younger enthusiasts as well. In each of the five nights it has aired thus far this summer, “AGT” has put up the highest ratings among the adults 18-34 crowd; currently, the show is drawing around 1.1 million members of the younger demo per broadcast.

Continue reading at AdAge.com

Allan Wexler – Absurd Thinking: Between Art and Design

Allan Wexler – Absurd Thinking: Between Art and Design, edited by Ashley Simone with the close collaboration of Ellen Wexler. With contributions by Patricia C. Phillips, Sean Anderson and Michele Calzavara.

On amazon USA and UK.

Lars Müller Publishers write: Absurd Thinking: Between Art and Design is a survey of work by artist/architect Allan Wexler. The book features projects developed across the artist’s forty-five-year career that mediate the gap between fine and applied art using the mediums of architecture, sculpture, photography, painting, and drawing. Wexler’s works can be broadly described as tactile poetry composed by re-framing the ordinary. They sustain a narrative about landscape, nature, and the built environment that highlights the intriguing and surprising characteristics latent in the elements and rituals that pervade daily life. Wexler’s work is sometimes functional sometimes theoretical, and often a hybrid of the two. In all cases, it demonstrates a commitment to re-evaluating basic assumptions about the human relationship to the built and natural environments.


Allan Wexler, Wall (I Want to Become Architecture), 2002


Allan Wexler, Drawing Water, 2002

Allan Wexler trained as an architect. Yet, he seems to have no respect for the axioms, logic, language and guidelines that govern the practice. Gravity is of little consequence to him and he has no concern for hierarchies between disciplines. In his work, the mundane gets ritualized, the sublime is desacralized.

Wexler, however, understands spaces better than most starchitects. His work makes you look at the spaces we inhabit and the way we inhabit them in a radically new way. By dissecting the basic functionalities of the habitat and decoding its individual components, Wexler extends our definition and perception of architecture. He’s never made any building but he’s been a prolific maker of thought-provoking sculptures, wearable contraptions, wooden disruption and puzzling structures.

“My intent is to have people look at what I might call the softer, irrational side of architecture,” he says. Absurd Thinking: Between Art and Design certainly achieves this ambition! It is a fantastic book. First of all because it made me laugh (when there’s usually very little in architecture or design books that make me smile). But mostly because even Wexler’s earliest ideas and projects still resonate, disconcert and seduce today. I was particularly impressed with some of the works presented in the chapter “Public Places”. He created some basic forms of social media in the early 1970s, suggested that vending machines could be used to bring art and archives outside of the usual cultural spaces and planned to turn the recently-built World Trade Center into a set of massive interactive facades.

Have a look at this very small selection of his works:


Allan Wexler, Cone of Vision, 2016

One of his “wearable constructions that disrupt the senses.”


Allan Wexler, How to Build a Digital Brick Wall, 2009


Allan Wexler, Modern Construction for Bricklayers, 2007

“An exploration of the relationship between the handcraft and computercraft. A brick mouse is used to construct a drawing of a brick wall. The amount of time, sweat, blistering and physical exhaustion to make the drawing of a brick wall is equivalent to the amount of time, sweat, blistering and physical exhaustion of an actual bricklayer.”


Allan Wexler, Building for Water Collection with Buckets, 1994

“Rain falls onto the pitched roof of the building and collected in the buckets that hang along the roofs edge. As each bucket fills, the weight of the water becomes heavier than its counterweight and the bucket drops to the ground, providing water for human use. Because the buckets are different sizes they fall and rise at different rates.”


Allan Wexler, Crate Bed, part of Crate House which compresses an entire house in an eight-feet cube and four crates, 1990

In the book, Wexler explains that “This project is a response to Le Corbusier’s concept of a home as a machine for living. It is a nonfunctional look at a function.”


Allan Wexler, Engagement, 2012


Allan Wexler, Spice Box for the Havdalah Service, 2005


Allan Wexler, ID Shirt, 1971

Long before social media, Wexler imagined that if enough people filled in this t-shirt/questionnaire and wore it in public, connections would spontaneously emerge.


Allan Wexler, Rhode Island School of Design Mechanical Museum, 1971

The RISD Mechanical Museum decentralizes the museum by using vending machines as temporary exhibition spaces.


Allan Wexler, Proposal for the Manhattan Skyline, World Trade Center, 1973 and 1976

I am interested in simple solutions that make a big impact so I proposed the redesign of the surfaces of the towers using only the light switches, the window shades and the labor of the cleaning staff. Each evening the cleaning person consults a calendar positioned at each window of the building to determine if a light is to be left on or a window shade adjusted. ON/OFF – the binary system in operation. The illusion is that World Trade Center’s facade is sliced, dissected, rearranged, or transformed into other facades.

Wexler teaches in the School of Constructed Environments at Parsons the New School for Design in New York City and he seems to be one of the most inspiring teacher you can wish for:

Inside the book:

Source

Roady: The Teddy Assistance

Roady: The Teddy Assistance

Video of Roady: The Teddy Assistance

Image Spot

FTA is a brand behind Marianna Dezs? who is an owner of a Budapest based tattoo shop called Fatum Tattoo. She’s also an ignorant tattoo artist under the name of FTA. The spot would introducing the feeling about this ignorant lifestyle.

? FTA ?

Video of ? FTA ?

State Farm: Piano, Car, Chair, Remodel


Film
State Farm

Advertising Agency:DDB, Chicago, USA
Chief Creative Officer:Ari Weiss
DDB North America:Ari Weiss
Chief Creative Director:John Maxham
Group Creative Director:Mel Routhier
Creative Directors:Rua Perston, Matt Cramp
Chief Production Officer:Diane Jackson
Executive Producer:Scott Kemper, Rick Jurjoura, Marlo Baird, Celia Williams
Senior Producer:Amy Turner
Production Manager:Zoe Grubbe
Music Production Manager:Linda Bres
Group Business Director:Ben Gladstone
Account Director:Veronica Zamiar
Account Supervisor:Oliver Glenn
Account Executive:Katie Murphy
Chief Strategy Officer:Jack Perone
Strategy Director:Neil Kumar
Production:Biscuit Filmworks
Director:Noam Muro
Partner:Shawn Lacy
Managing Director:Shawn Lacy
Producer:Charleotte Woodhead, Brian Scharwath
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
DoP:Jo Willems
Production Designer:Bruse McClosky
Editorial:Work Editorial
Editor:Neil Smith
Assistant Editor:Erik Vogt-Nilsen
Post:Freekfolk
Colourist:Paul Harrison
Flame Op:Jason Watts
Creative Director:Jason Watts
Audio Post:The DDB Studio
Audio Engineer:Nicholas Papule
Assistant:Cameron Aper

State Farm: Truck


Film
State Farm

Advertising Agency:DDB, Chicago, USA
Chief Creative Officer:Ari Weiss
DDB North America:Ari Weiss
Chief Creative Director:John Maxham
Group Creative Director:Mel Routhier
Creative Directors:Rua Perston, Matt Cramp
Chief Production Officer:Diane Jackson
Executive Producer:Scott Kemper, Rick Jurjoura, Marlo Baird, Celia Williams
Senior Producer:Amy Turner
Production Manager:Zoe Grubbe
Music Production Manager:Linda Bres
Group Business Director:Ben Gladstone
Account Director:Veronica Zamiar
Account Supervisor:Oliver Glenn
Account Executive:Katie Murphy
Chief Strategy Officer:Jack Perone
Strategy Director:Neil Kumar
Production:Biscuit Filmworks
Director:Noam Muro
Partner:Shawn Lacy, Al Risi
Managing Director:Shawn Lacy
Producer:Charleotte Woodhead, Brian Scharwath
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
DoP:Jo Willems
Production Designer:Bruse McClosky
Editorial:Work Editorial
Editor:Neil Smith
Assistant Editor:Erik Vogt-Nilsen
Post:Freekfolk
Colourist:Paul Harrison
Flame Op:Jason Watts
Creative Director:Jason Watts
Music Supervisor:Al Risi
Audio Post:The DDB Studio
Audio Engineer:Nicholas Papule
Assistant:Cameron Aper

Vodacom NXT LVL: This Is Your Time


Film
Vodacom

Egg Films’ Dan Mace directed ‘This Is Your Time,’ Ogilvy South Africa’s inspiring new ad for Vodacom NXT LVL. The mobile network’s spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge in the palm of her hand. “This board stood out for me as it was super rich in performance, which is an area I really want to take my reel into,” says Dan. Egg’s latest signing only had one shoot day to coax the magnetic lead performance out of Siphosethyu ‘Sam’ Dyani, picked from her first-ever casting. “We did loads of prep to get her into the right space, but when she was on set it just came naturally,” says Dan. “She was great to work with and took direction really well, which meant we had time to really focus on camera and making sure that was on point.” Stephen du Plessis edited the spot, keeping the performance central while allowing Dan’s distinctive technical wizardry to add another layer to the spot’s message about the power of technology. “I am proud of the end product and stoked to be a part of a message so relevant in our country,” says Dan. “Those are the ads I dig.”

Advertising Agency:Ogilvy & Mather, South Africa
Creative Director:Candice Hellens
Art Director:Mantwa Toka
Copywriter:Palesa Motiki
Producer:Helen D’hotman
Director:Dan Mace
DoP:Fabian Vettiger
Editor:Stephen du Plessis, 2+3 Post
Post:Bladeworks
Music:Louis Enslin, Produce

Saint Gobain: Hand Grenade, Bullet, Axe

Print
Saint-Gobain

Unbelievably Strong. Amazingly Resilient.

Advertising Agency:Leo Burnett, New Delhi, India
Creative Director:S. Devanand, Aniruddha Ghosh, Aniruddha Ghosh
Art Director:S. Devanand, Aniruddha Ghosh, Shiju Mon
Copywriter:Aniruddha Ghosh
Illustrator:Shiju Mon
Additional Credits:Sumanth Cuppla

FBB: #MissIndiaWaliFeeling


Film
FBB

It doesn’t matter who you are, where you’re from or what you do, as women, we all have that one particular feeling.

The feeling of poise, pride and confidence. Celebrate woh #MissIndiaWaliFeeling with fbb Colors Femina Miss India! #MissIndia2017.

Advertising Agency:Social Kinnect, Mumbai, India
Production House:Kinnect Productions
Producer:Shiibu Tholat
Director:Pooja Khemani

Somfy: Better Safe Than Worry


Film
Somfy

Advertising Agency:Nordpol+ Hamburg, Germany
Creative Director:Dominik Anweiler
Copywriter:Bekim Terzija
Production Company:Element E Filmproduktion
Producer:Patrick Volm-Dettenbach
Director:Bernd Faaß
DoP:Markus Gebhart
Editor:Waldemar Obermann
Sound Design:Denis Elmaci

Stella Artois: Hans In Luck


Film
Stella Artois

Hans goes on an epic journey to find out that life is about the choices we make each and every day.

Advertising Agency:Filmakademie Baden-Wurttemberg, Ludwigsburg, Germany
Director:Gabriel Borgetto
DoP:Markus Gebhart
Production Designer:Angelika Dufft
Copywriters:Gabriel Borgetto, Nathalie Kraft
Music:Stefan Benz

Bobtail Dog food: Journey


Film
Bobtail

Filmed along South Africa’s ridiculously beautiful Wild Coast, this is the story of a man’s journey to find himself – with his Staffie.

Advertising Agency:Mortimer-Harvey, Johannesburg, South Africa
Executive Creative Director:Andrew Ambrogioni
Creative Director:Chris Potter
Art Director:Tommy Rintoul
Copywriter:Mark Stoner
Agency Producer:Karolin Steenkamp
Director:Jason Fialkov
DoP:Jason Fialkov
Production Company:Egg Films, Cape Town, South Africa
Production coproducer:Martina Schieder
Executive Producer:Colin Howard
Editor:Xander van der Westhuizen at Upstairs Ludus
Music & Music Publisher:Lorens Persson at Sterling Sound

Adidas: #FanTheFire


Film
Adidas

Advertising Agency:Cheil Worldwide, India
Creative:Sagar Mahabaleschwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith Sidana
Digital Team:Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan Lugani
Production:Gobsmack Entertainment
Director:Shivaji Sen
Producers:Mohit Rastogi, Shyam Madiraju

Agaxtur: Cabin, Car, Hotel

Print
Agaxtur

Despite all the buzz caused by the digital media that promised to end travel agents, what we actually see is that in recent years, is a movement back to the origins. People have re-booked their travels that need special care and a personal touch with their trusted agents. It guarantees that someone is always ready to solve any unforeseen in just a call or instant message. In this scenario, a campaign was created to break paradigms and to show real situations that can spoil someone’s trip and that could only be solved by a travel agent.

Advertising Agency:Mestica, Sao Paulo, Brazil
Creative Director:Luiz Parpulov
Art Director:Eduardo Basque
Copywriter:Rafael Prioli
Planner:Marcelo Ramos