American Greetings has, at its best, been in the business of expressing our emotions in ways more eloquent than we can. But like Hallmark, the greeting card business–especially in the digital age–has taken on the stodgy reputation of being a dispenser of platitudes. With this in mind, the brand drew upon some Resolve statistics that…
The world, it seems obvious, is generally becoming a stupider place. It’s getting hard to dramatize this in new ways, but this award-winning campaign from ad agency The Community does so in amusing fashion–with two stories of humans ignoring common sense entirely in pursuit of rather idiotic goals. See the spots here: Granted, the link…
The perfect family vacation destination? Albany, N.Y., where else? JetBlue quizzes youngsters between the ages of 4 and 8 about summer getaways in this charming effort from MullenLowe. And guess what? Kids say the darnedest things! One tyke suggests visiting Albany, “because it’s the capital of famous New York,” while another picks Barbados for hunting…
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Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, July 10:
It’s only Monday morning and already I’m feeling vaguely exhausted (the weekend news cycle was rough), so let’s just get started, shall we?
1. The nation breathed a sigh of relief on Sunday morning as the president of the United States, in the wake of the G20 Summit, finally brought closure to the Russian hacking scandal via Twitter:
President Donald Trump loves to hurl his Twitter-ready insult at the New York Times: #failingnytimes.
But in the stock market, the New York Times Co. has been looking like a roaring success lately, particularly by the standards of the beleaguered newspaper industry. Since Trump won the presidency in November, the publisher’s share price has soared 57%. Online subscriptions are up, bigly — about 19% in the first quarter alone.
Scrutinizing the president turns out to be good business, at least for top national papers like the Times and the Washington Post. A different story is playing out for local publications, which are still suffering through the industry’s long decline and need to retain subscribers who are sympathetic to Trump. Consider McClatchy, which owns about 30 papers, including the Miami Herald. Its shares have plummeted 31% since Election Day. Subscriptions have barely budged.
Otis is hoping to get some love in its elevator. The Farmington, Conn.-based company, which constructs and operates elevators and escalators, is rolling out its first brand campaign in 10 years. The new effort, “Made to Move You,” which includes a 70-second video, billboards and a microsite, is meant to appeal to all levels of customersarchitects and executives in the real estate community, as well as regular, upward-traveling consumers.
“The roles elevators play in people’s everyday lives sometimes go unnoticed,” said Tom Downie, VP-communications at Otis Elevator, which was founded by inventor Elisha Otis more than 160 years ago. The new work is “a rebranding and a digital transformation to help us humanize the Otis brandit’s about us personally connecting with customers and employees around the world,” he said.
It’s an uphill battle, though, as most people couldn’t care less about their elevator brand. Otis, which is owned by United Technologies Corp., already commands a sizeable share of the $22 billion elevator industry9%, according to market research firm Ibis World. But thanks to growth in key markets like China, more brands are joining the sectormeaning more competition for Otis and its key rivals, ThyssenKrupp AG and Kone Corp. In 2015, Otis posted $12 billion in revenue; it services 1.9 million elevators and escalators globally, and has installed one million more.
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Online
Clube de Regatas do Flamengo
Advertising Agency:Nbs, Rio De Janeiro, Brazil
Creative Vp:André Lima
Executive Creative Director:Carlos Andre Eyer
Art Directors:Luiz Cesar Faria Jr., Augusto Correia, Andre Havt
Copywriter:Augusto Correia
Head Of Art:Andre Havt
Production Company:BR Cinema
Director:Bruno Rodrigues
Film Photography:Bruno Rodrigues
Sound Production Company:Soundzilla
Planner:Roberto Vianello
Account:Tatiana Soter, Julia Barros, Camilo Coelho, Amanda Medeiros
Client Approval:Antonio Tabet, Marcio Mac Culloch, Daniel Orlean, Bruno Spindel, Ricardo Taves
Direct Marketing
Del Valle
Advertising Agency:McCann, Santiago, Chile
Chief Creative Officer:Washington Olivetto
Creative Director:Nicolas Romano
Creation:Gabriel Gil, Pedro Chaves
Executive Vp:Marcio Borges
Planning:Luiza Portella, Rafael Araujo, Gabriela Kubik
Client Service:Fabricio Aurichio, Bruna Paraizo
Media Planning:André Simões, Elton Baesso, Caroline Gayo, Renata Duarte, Lorena Dias, Ione Ribeiro, Regis Rebello
Social Media:Mutato
Production VP:Marcelo Hack
Rtvc:Juliana Lutterbach, Ana Bandarra, Ana Borges
Director:HuFa
Photography Director:Guti Sá Freire
Attendance:Juliana Hashimoto
Post Production:Great
Sound Production:4’33”
Digital Production:Paulo Pacheco
Technology Producer:Brandlabs
Projects:Jaqueline Travaglin, Erika Casal
Customer Approval:Daniel Dranger, Flávio Reghini, Andreia Souza
Print
McDonald’s
Advertising Agency:DDB Wien, Vienna, Austria
Creative Directors:Andreas Spielvogel, Thomas Tatzl
Art Director:Julia Reischmann
Copywriter:Jakob Paulnsteiner
Photographers:Sabine Wehinger, Vienna Paint
Print
Leo Pharma
Innohep and One Alpha are two integrated Medicines used in Dialysis one after one. Both of them are products of Leo Pharma.
Advertising Agency:Mojo Creative Studio, Cairo, Egypt
Creative Director:Ramy Mohamed
Illustrator:Ramy Mohamed, Amel Eid
Art Director:Amel Eid
Copywriter:Sanaa Eid
Photographer:Mohamed Osama
Pr:Kadry Mounir
Media
Saraiva
Saraiva is Brazil’s largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform.
We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records.
Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content.
Advertising Agency:Moma Propaganda, Sao Paulo, Brazil
Creative Director:Rodolfo Sampaio
Creative:Guilherme Martins
Designer:Guilherme Martins
Production:Expresso 4 Filmes
Director:Andre Lion
Photographer:Felipe Lion
Production Manager:Arthur Sperry
Sound:Chico Reginatto
Media
Sammontana
Advertising Agency:Auge Headquarter, Milan, Italy
Creative Directors:Federica Ariagno, Giorgio Natale
Art Director:Veronica Ciceri
Copywriter:Antonio Mitra
Project Manager:Leonardo Zenoni
Production Companies:H-Film, The Blink Fish
Director:Giacomo Boeri
Media
Yogobe
To help deal with depression in refugee camps Yogobe, an online yoga site, teamed up with a psychology professor from University of Lund to create classes that can relieve symptoms of PTSD and depression that 1/5 refugees suffer from.
Advertising Agency:Milk, Gothenburg, Sweden
Art Directors:Gunnar Skarland, Kristofer Salsborn, Malin Saarinen
Copywriters:Anders Malm, Julia Gillgren
Photographer:Alexander Peri
Print
Der Tagesspiegel
“Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special.
Advertising Agency:Scholz & Friends, Berlin, Germany
Chief Creative Officer:Matthias Spaetgens
Creative Director:Joerg Waschescio
Art Directors:Agnieszka Kalwak, Erika Stuhl
Copywriter:Lena Klockenbring
Photographer:Karsten Wegener
The proposed acquisition could yet be referred to the competition watchdog, Gideon Spanier writes.
Scott Hagedorn, founder of the Omnicom shop, believes media agencies need to act as the conductor to orchestrate the complex relationship between creative, data, CRM and technology.
How brands communicate with consumers may never be the same again, Lucas Peon writes.
If you’re worried about AI, drones or other emerging technology making your job obsolete, you can learn from the invention of the lawnmower.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
