The United Arab Emirates is a place known for work work work and overwork. It’s a country that never sleeps, all year long. When you work a lot, you need something to keep you awake, alerted and focused, especially for those who have critical jobs. That’s why, there is McCafé.
The United Arab Emirates is a place known for work work work and overwork. It’s a country that never sleeps, all year long. When you work a lot, you need something to keep you awake, alerted and focused, especially for those who have critical jobs. That’s why, there is McCafé.
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Matthew Bull is stepping down from his position as chief creative officer of mcgarrybowen New York, Adweek reported Friday. He is expected to leave his position by the end of July.
While the agency did not provide a reason for Bull’s departure, Adweek wrote it is “understood to be related to a personal matter” involving a close relative recovering from a car accident.
Bull replaced Mark Koelfgen as New York in October of 2015, as Koelfgen left the agency after a decade to “pursue new opportunities.” Shortly before joining mcgarrybowen, Bull closed The Bull-White House, the agency he founded in 2011, after serving six and a half years serving as chief creative officer for Lowe & Partners Worldwide.
“I have loved my time at mcgarrybowen, and have been surrounded by special people, both from a personal and professional perspective. I know they will continue to go from strength to strength,” Bull said in a statement provided to Adweek.
“Matthew’s inspirational qualities and his desire to push the creative product to new heights and in new directions has been very much at the heart of our overall resurgence,” added mcgarrybowen U.S. CEO Simon Pearce. “I am deeply grateful for his contributions and commitment during his tenure during what has been an important and successful chapter in the mcgarrybowen story.”
The agency’s U.S. chief creative officer, Ned Crowley, will step into the role as interim CCO for the New York office. Crowley was promoted from Chicago CCO to U.S. CCO as part of an agency leadership shift in December of 2015.
Kurt Fries was also promoted to the role of executive creative director as part of the executive shakeup. Fries joined mcgarrybowen as group creative director back in February of 2012, following 14 years with FCB (then draftfcb). At mcgarrybowen, he has led creative on brands including Disney Destinations and helped win the Brita, Kingsford and Blue Cross Blue Shield accounts.
“Kurt’s passion and leadership is extraordinary, rallying our people and clients alike,” Crowley said in a statement to Adweek. “I have complete confidence that Kurt’s best days are ahead, and expect that he will continue to inspire great work that is highly effective for our clients.”
“The Chicago office has enjoyed tremendous growth over the past several years, and I am fortunate to be part of such a successful team,” Fries added. “We have a deep bench of creative talent of which I am tremendously proud to work side-by-side. Together, we are going to continue push the boundaries of creativity to drive brands.”
Droga5 hired Tom McQueen and George McQueen, identical twin creatives who helped create Clemenger BBDO Melbourne “Meet Graham” road safety campaign for Australia’s Transport Accident Commission (TAC), as senior copywriter and senior art director, respectively. They will work in the agency’s New York flagship office.
In addition to Clemenger BBDO Melbourne, where they rose to roles as senior creatives, Tom and George also served as creatives at Melbourne’s Reactive Media and M&C Saatchi.
“Droga5 is an agency I’ve always revered. They have an incredible reputation and an equally incredible body of work that always seems to get to the core of culture,” Tom said in a statement. “I’m excited to join the impressive team and for the opportunities that lie ahead.”
“I’m really excited to be joining the Droga5 legacy. I’ve always admired their work from afar, so it’s humbling to now have the opportunity to work alongside the creative minds behind it,”added George. “I’m looking forward to jumping in the trenches with the team and getting my hands dirty.”
The McQueens’ arrival at Droga5 follows on the heels of the agency debuting its first work for Ancestry.com, after officially being named the brand’s lead creative agency early last month.
“Meet Graham” was both a big winner and a source of controversy at last month’s Cannes festival. The Titanium and Integrated juries dismissed the work due to perceived similarities to a 1985 anti-smoking ad despite the fact that Clemenger BBDO leadership said they’d never even seen it. Ogilvy chairman and co-global chief creative officer Tham Khai Meng led both juries.
BBH London launched a new spot for KFC U.K. and Ireland starring Kristian Nairn, who plays the character Hodor on HBO’s Game of Thrones, ahead of the series’ upcoming season 7 premiere on July 16.
The spot depicts Nairn as a KFC employee faced with an unrelenting throng of customers hungry for chicken and fries. (Wait, don’t they call them “chips” over there?) All poor Nairn can do is repeat “chicken and fries” over and over again, a nod to his Game of Thrones character, who can only say his own name.
Near its conclusion, the spot reveals itself as a promotion for the chain’s new KFC Ricebox offering, replacing the fries in “chicken and fries” with a healthier rice option. The spot takes a simple yet entertaining approach and Game of Thrones fans hungry for the premier have taken to the likable Nairn’s performance. Creativity reports the spot has racked up over 32 million views since its debut last week.
Credits:
Client: KFC
Marketing Director: Monica Pool
Marketing Manager: Marion Racine
Agency: BBH London
Creative Director: Hamish Pinnell
Creative Team: Alex King, Andrew Jordan
Strategy Director: Fernando Ribeiro
Strategist: Jill Cummings, Jack Colchester
Account Director: Jamie Bolton
Account Manager: Jack Howard
Business Lead: Beck Russell
Production Company: Mindseye
Director: Ben Taylor
Producer: Jonny Knight, Jack Howard
Executive Producer: Charlie Phillips
Post Production: The Mill
Edition House: Marshall Street Editors
Editor: Phill Hignett
Sound Company: 750MPH
Sound: Sam Robinson
Adidas and Refinery29 get geographical in a fun project for the UltraBOOST X sneaker, getting women artists to design a “BOOST the Nation” collection, featuring one-of-kind sneakers that are being auctioned off for charity. Refinery29 chose the artists–including Meagan Morrison, Maria “Too Fly” Castillo, Bree Poort, Lizzie Darden, Jenny Kiker, Sophia Chang, Mari Orr, Jen…
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