Jul
14
Jul
14
Absolut's neon-lit kisses capture the spirit of Pride
Posted in: UncategorizedSocial video experts at Unruly review “Equal love”, the latest viral by Absolut.
Jul
14
MC&C to launch global network on the back of £6.6m investment
Posted in: UncategorizedIndependent performance media agency MC&C plans to use capital raised from investment by private equity house Key Capital Partners to go global.
Jul
14
Thousands agree to clean loos and hug stray cats for free Wi-Fi
Posted in: UncategorizedIn an “experiment” Wi-Fi provider Purple added a clause to its terms and conditions that required 1,000 hours of community service from those in pursuit of free Wi-Fi.
Jul
14
Dentsu to face trial in 'karoshi' case: reports
Posted in: UncategorizedThe company is set to face a formal open trial for its role in an employee’s death.
Jul
14
Britvic hands creative business to VCCP and Saatchi & Saatchi
Posted in: UncategorizedSoft drinks giant Britvic has awarded the creative brief for its adult brands to VCCP, while Saatchi & Saatchi will handle the company’s kids’ and family brands.
Jul
14
Debunking myths: stand up to pseudoscience
Posted in: UncategorizedMen with bigger heads are “smarter than women”, multi-tasking is “bad for your health”, MediaCom UK’s chief transformation officer debunks the myths.
Jul
14
Wins this week: Britvic, Citroën, Network Rail
Posted in: UncategorizedCampaign’s round-up of account moves across advertising and media.
Jul
14
What the C-suite wants from thought leadership, plus three key themes
Posted in: UncategorizedThere has been an exponential growth in thought leadership with businesses and brands increasingly looking to influence the C-suite with this type of content. Bruce Rogers, chief insights officer and head of the chief marketing officer practice at Forbes Media, reveals the findings of an in-depth survey and identifies future themes.
Jul
14
KFC: why making weird products seems to be a global brand strategy
Posted in: UncategorizedThink the KFC smartphone is weird? You haven’t seen anything yet.
Jul
14
Pablo hires six from Fallon, Mother and Wieden & Kennedy
Posted in: UncategorizedPablo has made six creative and account management hires from Fallon, Mother and Wieden & Kennedy following several major account moves this year.
Jul
14
F1 British Grand Prix: what are the brands up to?
Posted in: UncategorizedThe news this week may have been dominated by the announcement that Silverstone planned to stop hosting the British Grand Prix from 2019, but the event remains no less of a platform for the brands involved.
Jul
14
Campaign TV: a look at Mark Denton's 'Art mart!'
Posted in: UncategorizedThe creative mind of Mark Denton and his team at Coy! Communications have created a new art exhibition with a difference in Shoreditch.
Jul
14
The 10 Most Watched Ads on YouTube in June
Posted in: UncategorizedYouTube rocked its own Ads Leaderboard in June, place the No. 1 and No. 4 spots on the list of the month’s most watched ads on the video platform. #MoreThanARefugee topped the list, while the latest #ProudToBe spot for Pride was fourth. Console and gaming spots filled out the rest of the top five, while…
Jul
14
RIP Colette: Lessons From the Paris Boutique's Coolest, Craziest Brand Collaborations
Posted in: Uncategorized
Luxury labels used to be snobbish about associating with mass consumer brands or street culture. Eclectic, eccentric Paris boutique Colette helped break down those barriers, selling Balenciaga boots and Barbie dolls, along with merch from both Coca-Cola and Chanel. Somehow it all made perfect sense, thanks to the taste-making talents of its founders, namesake Colette Roussaux and her daughter Sarah Andelman, the shop’s creative director and purchasing manager.
The 20-year-old boutique is preparing to close down in December as Roussaux retires. That’s sad news for fashionistas and for mass consumer brands too. Colette was famous for its limited edition products in collaboration with both high-end fashion labels and everyday brands, and for allowing brands to take over its store displays on the chic rue Saint Honore near the Louvre. Overnight, its windows would suddenly fill with Apple watches or Ikea Billy shelves and Lack tables, and often the photos would go viral.
“Any brand that that was picked by Colette automatically gained some coolness,” said Isabelle Tardieu, associate director at BETC Pop in Paris, part of the big Havas-owned French agency that has worked on collaborations between Colette and clients including Evian and Air France. She added that Colette’s tactics have caught on, as the “idea of doing limited editions and odd brand partnerships has now become quite ordinary.”
Jul
14
Follow the Money: Ads on NBA Jerseys Open the Doors for Other Top Sports
Posted in: Uncategorized
Five years ago, the NBA hired SRI, a sponsorship research firm, to analyze the possibility of an unprecedented move in major American sports: placing ads on jerseys.
The internal study assessed the value of the ad-on-jersey opportunity, which is widely popular around the world, from the English Premier League to India’s International Cricket League. Where there was money to be had, most major international sports bodies had cashed in. But none of the big four North American sports leagues — the NFL, the NBA, MLB and the NHL — wanted to take the first step.
There was hesitation within the NBA as the study proceeded. The chance for new revenue was clear, but it was harder to anticipate how fans would react. In the NBA, like almost every other pro sports league, the entire experience was already heavily branded: Teams sell rights to stadium names, mid-game entertainment, special seating sections and almost every panel of free space within the arena. TV broadcasts included another layer of advertising and sponsorship, including branded half-time analysis and in-game segments. The jerseys, it seemed, were the final remnant of non-commercialized purity.
Jul
14
Boston Commuters Will Get PSAs in GIF Form
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: While hardened New Yorkers are left grumbling about the sad state of the Subway this summer and are stuck with “Stand clear of the closing doors, please”, riders of Boston’s commuter rail system are getting public service announcements in gif form, which the Massachusetts Bay Transportation Authority (MBTA) hopes will better promote its messages about etiquette and safety.
Jul
14
How Apple’s ‘High Sierra’ Is Disrupting Digital Advertising
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Apple recently announced features from its new macOS, dubbed High Sierra, at this year’s Worldwide Developers Conference (WWDC) in San Jose, California. But what drew major applause from attendees (and struck fear into the hearts of some advertisers and publishers) was the unexpected shift in digital advertising…
Jul
14
Get Your Fake Yeezys: Counterfeit Ads Are All Over Instagram
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform. Now, ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram.
What makes these ads even more egregious is that some of them, like one claiming to sell Adidas’ Yeezy sneakers for $109, feature doctored brand logos…
Jul
14
New Hires at Pinterest Hint at More Video Ads — and New Categories — to Come
Posted in: Uncategorized
Pinterest is undergoing an ad team reboot, picking off talent from top competitors Google and Facebook, as the company looks to infuse the site with more video and expand the types of brands it attracts.
Pinterest announced Thursday the hiring of a new head of ad products Jon Alferness, a 13-year veteran of shopping and travel products at Google. The announcement follows a lesser known, but equally telling, hire of Meredith Guerriero, who last worked at Facebook on its global strategy and commercialization of programmatic ad offerings.
The latest hires round out a new ad staff that was recruited from agencies and brands. This year, Pinterest hired its firs consumer goods lead from Mondelz and launched auto and entertainment verticals.
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