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“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.
And let’s be honest, that happens way more often than anything else.
But worst of all it’s killing people. Lots of them.

That’s why Mazda decided to launch a new campaign: smack in the middle of people’s social feed,  right as they were scrolling down it.

Watch the Facebook special post here:

And take it from us: when you drive, leave the phone alone.

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP Client Services: Ben Muskal
Account Supervisor: Aviv Benzikri
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Strategy Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson

The post Mazda : Don’t Scroll And Drive by BBR Saatchi & Saatchi appeared first on DesiCreative.

As our readers have predicted for weeks, MillerCoors officially consolidated creative duties on its Miller brands within the DDB network today. Moving forward, DDB Chicago will be global AOR for Miller Lite and Adam&EveDDB will handle Miller Genuine Draft. The decision follows a formal creative review involving several other competitors.

This means the beverage giant has split with 180LA after just over one year; it will also no longer officially work with TBWA sister shop Juniper Park.

Here’s the internal memo from CMO Dave Kroll, who recently returned from medical leave.

Achieving our growth imperative and ensuring that MillerCoors becomes First Choice for Customers and Consumers requires strong performance from our American Light Lagers. We’ve made great progress over the past couple of years, but still have work to do.

Miller Lite recently celebrated its 10th straight quarter of share growth. In order to accelerate our momentum, it’s imperative that we have the strongest team possible on board. Starting this week, we are consolidating the Miller Lite creative responsibilities at DDB Chicago. This transition will be seamless as we are keeping the business within the Omnicom family. We are moving some of the best creative talent from our previous agencies 180LA and Juniper Park, into a new team at DDB in order to have a best-in-class creative and planning team. DDB has made great strides on the digital side of the Miller Lite business over the last month, and we feel confident that this expanded team will keep the brand on its positive trajectory.

In addition to consolidating the U.S. Miller Lite creative business, we will also be strengthening our relationship with DDB by moving global creative for Miller Genuine Draft to DDB’s London-based agency Adam & Eve.

In an increasingly competitive industry, it’s crucial that we reward agency partners that share our commitment and vision for the future. We have the right brand purpose, the right brand world and the right creative to bring it all together. Now we have the right team in place to capitalize on the opportunity in front of us.

Thanks,
DK

Spokespeople for DDB deferred to the client, who didn’t go beyond the memo above. 180LA has not yet provided a statement.

According to one reliable source, the Miller Lite review saw DDB Chicago beat out the L.A. offices of 180, BBH and CP+B for the business. It’s currently unclear which agencies, if any, competed against Adam&EveDDB for the other account.

Just over two months ago, MillerCoors moved digital creative duties on the Miller Lite brand from DigitasLBi Chicago to DDB, apparently without a review. Since then, MillerCoors reps have declined on more than one occasion to confirm that they would be consolidating the account with DDB.

The parent company spent $130 million promoting Miller Lite in the U.S. last year and $27 million in Q1 2017.

McCann Worldgroup was recently eliminated before reaching the second round of the ongoing review for the U.S. Army’s business, which could be worth up to $4 billion over ten years.

Now, the agency has filed an official complaint about the decision with the Government Accountability Office, which has the power to audit federal government contracts. AdAge first broke news of the protest announcement this afternoon.

The decision came via the U.S. Army’s contracting officer, who finalizes and officially approves relevant contracts. According to a party who spoke on condition of anonymity, the reasons for the elimination were technical. They allegedly concerned the formatting of unspecified documents and an inability to confirm McCann’s status as a certified contractor, despite the fact that it has been agency of record for the Army for more than 11 years.

“We are disappointed in the Contracting Officer’s decision,” said a McCann spokesperson today. “We are enormously proud of the work we have done with our client partners over the past 11-plus years and hope we will have the opportunity to continue to help the US Army in meeting its important recruiting mission and goals.”

The officer in question does not work directly with the Army’s marketing department, but according to our sources, his or her office had already rejected McCann’s initial protest filing before the second effort went directly to the GAO. Now the review has effectively been placed on hold while the Army prepares to respond to McCann’s complaint, and the window for that response is approximately 100 days, which means the review will likely be delayed again.

McCann last retained the business in 2011. The current review officially started in late 2014, but in November 2015 the Army prolonged the process and officially extended its relationship with McCann by a year and a half, adding “additional time to ensure the new contract will meet mission requirements and provide the best value for the Army.”

We hear that agencies from both Omnicom and WPP had advanced to the second and final round of the review before today’s news broke, but McCann was unable to pitch its own client. The initial RFP included five different shops.

A spokesperson for the Army had not yet provided a statement on the filing when this post went live.

After 13 long months, Winter is finally here. If you’re one of the few people in the world who didn’t tune in to HBO at 9 p.m. last night, Game of Thrones returned with a Season 7 debut containing more spoilers than we can fit in one paragraph. Suffice to say Cersei is still queen,…

So you may have seen the recent news that Facebook, according to Facebook, is more essential and dominant and ubiquitous than ever.

Awesome, right?

I’m sorry, what’s that? You’d like some specifics — some quantification? Of course, happy to oblige.

Continue reading at AdAge.com

Microsoft and Google pleaded with U.S. regulators on Monday to preserve strong net neutrality rules, while AT&T and Verizon Communications backed weakened oversight and said Congress should settle the issue that’s burned for more than a decade.

The tech pillars and the broadband providers are trying to sway the Federal Communications Commission, which is moving toward gutting rules against interfering with web traffic. Monday was a deadline for comments on the FCC proposal advanced by Republican Chairman Ajit Pai entitled “Restoring Internet Freedom,” which already has attracted more than 8 million comments.

The rules passed by an Obama-era, Democratic-led FCC bar broadband providers from blocking or slowing data — to hinder rivals, for instance, or to favor affiliated services — and from setting up “fast lanes” that would cost more. Under Pai’s proposal announced in April, the FCC would end its claim to strong legal authority to enforce the rules, and the chairman asked whether the FCC should retain the ban on paid fast lanes.

Continue reading at AdAge.com