Jul
19
Jul
19
Smart: Salsa Class, 1
Posted in: Uncategorized
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Jul
19
Smart: Office Party, 1
Posted in: Uncategorized
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Jul
19
Smart: Stove, 1
Posted in: Uncategorized
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Jul
19
Smart: Salsa Class, 2
Posted in: Uncategorized
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Jul
19
Movers and shakers: Lego, ITV, M&C Saatchi, Carat, L'Oréal, FT, and more
Posted in: UncategorizedWelcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Jul
19
Wake up and smell the effectiveness
Posted in: UncategorizedWorrying trends, such as short-termism and spending too much on activation, are damaging to brands, warns Thinkbox’s research and planning director.
Jul
19
Programmatic player Media iQ to scale on the back of private equity investment
Posted in: UncategorizedPrivate equity firm EC Partners has acquired a minority stake in analytics and technology company Media iQ for an undisclosed sum.
Jul
19
Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill
Posted in: UncategorizedAfter Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick Jeffries vowed to tackle the issue head-on.
Jul
19
Possible CEO Atchison takes CMO role at software 'unicorn' Domo
Posted in: UncategorizedShane Atchison, the global chief executive of Possible, is joining computer software company Domo as its chief marketing officer.
Jul
19
Facebook to launch news subscription model later this year
Posted in: UncategorizedFacebook will start trialling a paywall for its Instant Articles product in October.
Jul
19
Laura Jordan-Bambach to chair Campaign Big Awards
Posted in: UncategorizedLaura Jordan-Bambach, the chief creative officer of Mr President, will be jury chair for this year’s Campaign Big Awards.
Jul
19
ASA's rules on gender stereotyping give us a step in right direction
Posted in: UncategorizedThe ASA’s new rules on gender stereotypes can bring about real change, argues JWT’s global board planning director.
Jul
19
AMV BBDO snatches creative teams from BBH and W&K
Posted in: UncategorizedAbbott Mead Vickers BBDO has hired two creative duos from Bartle Bogle Hegarty and Wieden & Kennedy to bolster its creative department.
Jul
19
Brainstorm? Groupwank more like
Posted in: UncategorizedI’m writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank.
Jul
19
Heinz Rolls Out ‘Chicago Dog Sauce’ To Trick Ketchup-Averse Chicagoans
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs.
That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on Wednesday.
Jul
19
Hashtags' Boom in TV Commercials Is Over
Posted in: Uncategorized
TV advertisers have vastly expanded their attempts to drive people to their websites but are rarely pushing hashtags anymore, according to a study of more than 500,000 commercials since 2012 by iSpot.tv, which closely tracks ads on TV.
The biggest change was the increase of brands urging customers to visit a domain, iSpot.tv CEO Sean Muller said. Monthly spending for ads that included .com, .net or .org extensions was around $1.66 billion for national ads in 2014, according to iSpot.tv estimates. By January of this year, that monthly spending grew to nearly $3 billion.
Marketers’ interest has grown with improvements to their websites and the chance to better engage consumers there than in the past, Muller suggested.
Jul
19
Blaues Kreuz: Downfall
Posted in: UncategorizedPrint
Blaues Kreuz
Addiction is a family disease. Alcoholics do not only harm themselves, they also harm their partners and their children. As a health organization committed to fighting addiction, the Blue Cross manifests their support to both groups: the addicts and their families. For this cause, it is of paramount importance to state clearly how these are not isolated from the problem. In the “Downfall” campaign the Blue Cross brings the victims of alcoholism back into the picture – in two powerful motives. The message: An alcoholic doesn’t only harm himself.
An alcoholic doesn’t only harm himself.
Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officer:Wolfgang Schneider
Creative Managing Directors:Mirko Stolz, Tobias Grimm
Executive Creative Director:Michael Schachtner
Creative Director:Michael Schachtner
Art Directors:Angelo Maia, Fabio Baraldi
Copywriter:Dany Rothemund
Junior Copywriter:Alfonso Maestro
Managing Director:Jens Fauth
Account managers:Jan Savelsberg, Tobias Muganga
Art Buying:Madeleine Von-Hohenthal
Photographer:Andrzej Dragan, Macri Studio
Postproduction:Andrzej Dragan, Macri Studio
Illustrator:Sofian Moumene
Layout Photographer:Fernando Moussali
Production Company:Photoby, Macri Studio
Jul
19
Hertz: It's time for new places
Posted in: UncategorizedPrint
Hertz
It’s time for new places.
Advertising Agency:Fcb, Tel-Aviv, Israel
Creative:Tal Perlmuter
3D Art Director:Aviram Cory
Account Director:Yosefa Galante
Jul
19
Burger King: Chicken Parm Family Dinner
Posted in: Uncategorized
Media
Burger King
Advertising Agency:Code and Theory, USA
Associate Creative Director:Mike Latshaw
Visual Designer:Riley Walker
Photographer:Stas May
Senior Social Strategist:Jessie Jo Blalock
Community Manager:Hallie Martin
Group Account Director:Jill Bernstein
Content Producer:Zachary Fleming
Executive Producer:Lyndsay Elkins, Andrea Theodore, Jonathan Schwartz
Producer:Shaina Thomas
Partner:Dotty Giordano
Director Of Client Services:Dotty Giordano
Production Company:KAM Productions
Director:Carrie Stett
Managing Partner:Andrea Theodore, Jonathan Schwartz
Story:Melissa Fornabaio
Post Producer:Melissa Fornabaio
Dp:Eddie Belaval
Editor:David Arnold
Mixer:David Arnold
Assistant Editor:Zac Grant
2d Artist:Zac Grant
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