Discovery Interest in Scripps Driven by Visions of $3 TV Bundle


Discovery Communications wants to offer web-TV service for the price of a Starbucks latte and sees HGTV’s owner as a key part of it.

Discovery is one of two companies, along with Viacom, vying to buy Scripps Networks Interactive, according to people with knowledge of the matter. The negotiations are at advanced stages and a deal could be announced by the end of the month, said the people, who asked not to be named because the discussions are private. Both see the parent of HGTV and the Food Network as a solid addition to their own channel lineups.

But Discovery has an added reason. With pay TV having to compete with online options like Netflix, the owner of unscripted channels like Animal Planet and TLC wants to bundle the Scripps networks with its own in an online service for as little as $3 to $4 a month, a person familiar with the company’s thinking said. Discovery has already weighed selling a sports-free service with programmers like Viacom and AMC Networks for less than $20 a month, Bloomberg reported in April.

Continue reading at AdAge.com

Small Agency Conference Video: Don't Get Swindled When You Invest in IP


“Sometimes agency folks are too nice, and too naive, and don’t realize they’re getting swindled until it’s too late,” said Eric DeMaso, global chief marketing officer at Anomaly, in this quick primer on investing in intellectual property, filmed at Ad Age’s annual Small Agency Conference.

Also from the conference, Barton F. Graf’s Jeff Benjamin delivered 3 brisk tips on surviving advertising, Kastner & Partner’s Brandon Rochon explained how small agencies should invest in start-ups and Sean McInerney, the tech VP at tech-savvy agency Huge, provided some concise thoughts on tech investing.

Continue reading at AdAge.com

Advertising Hall of Fame Interview: Kay Koplovitz Equates Chaos With Opportunity


When Kay Koplovitz founded the first ad-supported cable channel, USA Network, in 1977, cable needed bundles of channels to succeed. Now, viewers are unbundling, making it “a very challenging time for advertising,” Kay told me prior to her induction into the Advertising Hall of Fame.

An advertiser’s message needs to be seen by “the exact person to whom it’s going to matter,” she said. “People don’t mind the advertising, but they don’t want to watch the advertising that doesn’t address them. It’s a chaotic time [and] a fascinating time.”

Kay said she’s been surprised at how quickly some of the upstart streaming channels like Netflix, Amazon and Hulu have produced “high-caliber” programming. And they’ve fostered the growth of binge viewing, a phenomenon that the established cable networks were forced to copy.

Continue reading at AdAge.com

Yahoo Asserts 'OG' Fantasy Sports Status in New Campaign


Yahoo is looking to reassert itself as the “OG of fantasy sports” in a new ad campaign called “Feel the Wins,” developed in partnership with the company’s new creative agency, Sid Lee.

Although Yahoo was one of the early powers in fantasy sports, where consumers pick teams online and compete in seasonlong leagues, it has been beseiged by competitiors including CBS and ESPN, which can promote their fantasy products using their extensive media platform, and upstarts DraftKings and FanDuel, which let players pick new teams every week.

Sid Lee, part of Japan’s Hakuhodo, won the business following a competitive pitch process this spring. Omnicom’s BBDO New York previously worked on a project for Yahoo around Fantasy Football. Representatives from BBDO declined to comment.

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Alchemy. The Great Art

In medieval Europe, alchemy was the Ars magna, the ‘Great Art’.


Sarah Schönfeld, All you can feel, Crystal Meth (Planets), photo-pharmaceutical series 2013. Crystal Meth on photo-negative, enlarged as c-print


Alchemie. Die Große Kunst/Alchemy. The Great Art (exhibition view.) © Photo: David von Becker for Staatliche Museen zu Berlin

Alchemy. The Great Art, a show which will close this Sunday at Berlin’s Kulturforum (i’m writing this post in a hurry in the hope that some of you might still catch it) explores the enduring relationship between alchemy and art. The alliance between the two fields is an intimate one: both art and alchemy are about creation, both rely on experimentation, knowledge-seeking and passion.

Mixing historical artefacts and contemporary artworks, the exhibition also rehabilitates alchemical practices and illuminates their legacy. We often dismiss alchemy as a charlatan pseudo-science which sole purpose was chrysopoeia (the making of gold.) Most of its adepts had a very modern pursuit though: they wanted to imitate the divine act of creation itself and even to surpass it. This drive to transmute existing matter into a man-made compounds still influences many artists (and scientists) today, especially the ones whose work investigates processual transformation of material.

The parallels between the old-time practice and contemporary life do not end there. The need to mine the alchemical “first matter” (prima materia) from below ground echoes our ‘extractivist’ society. As for the creatures of doctors Faustus and Frankenstein and the disquieting new forms of life elaborated in research laboratories, they are the scions of the homunculus, this tiny human being grown in a glass jar and depicted in medieval manuscripts.

While searching for the philosopher’s stone, the elixir of immortality or the panacea, some experimenters made – sometimes by chance – discoveries that paved the way for modern chemistry and pharmacology. The by-products of alchemists’ exercises, such as porcelain, gold-ruby glass and phosphorus, are still very much valued today.

Alchemy. The Great Art manages to pack the historical, the spiritual, the hocus-pocus and the protoscience dimensions of alchemy into a rich and fascinating show. My pitiful article, however, doesn’t have the ambition to cover the multiple perspectives on alchemy presented at Kunstforum. It will mostly look at a few artworks i discovered while visiting the show:


Sarah Schönfeld, Hero’s Journey (Lamp), 2014. © Sarah Schönfeld


Sarah Schönfeld, Hero’s Journey (Lamp), 2014. © Sarah Schönfeld. Photo via tissue magazine

One of the focal points of the exhibition is Sarah Schönfeld‘s Hero’s Journey (Lamp). Over a period of ten weeks, the artist asked partygoers of Berghain, allegedly Berlin’s most exclusive nightclub, to donate their urine. She then treated the yellow liquid with an antimicrobial agent often used as a preservative in the cosmetic industry.

The biological excretions are now contained inside an illuminated glass case. The urine shines like gold and constitutes a kind of monument to the club’s mythical status as well as to the ecstatic emotions induced by recreational drugs.


Sarah Schönfeld, Adrenaline – Adrenaline on photonegative analogue, enlarged. From the All you can feel series


Sarah Schönfeld, MDMA on photonegative analogue, enlarged. From the All you can feel series

For the All You Can Feel photo series, Schönfeld developed a process that she calls “modern alchemy.” She sprinkled all sorts of mind-altering substances, from caffeine to neurotransmitters, onto photo negatives. The results of the chemical reactions between the negative’s emulsion and the drug was then submitted to photographic process.

When asked by VICE how she managed to create images that match so adequately the feeling that these various drugs impart, the artist answered:

Well, I didn’t think that when I first produced the work, but after I published the book (also called All You Can Feel) a lot of people said yes, this is how it feels. And what was really interesting is that I got a call from a drug rehabilitation center and they said that they had run their own little experiment. Without explaining the images, they had shown the book to their patients and asked them to pick a favorite. Every single one of them chose their drug of dependence, with 100 percent accuracy. Even the secretary who only ever drank coffee chose caffeine.


Heinz Hajek-Halke, Untitled, 1950-1970. © Heinz Hajek-Halke / Collection Michael Ruetz / Agentur Focus

It was particularly interested in the suggestion that photography, an artistic discipline born out of darkrooms and chemical laboratory experiments, used to be surrounded by an alchemical aura. Schönfeld’s work evoke photograms, the photographic image made without a camera by placing objects directly onto light-sensitive paper which is then exposed to light. There were some beautiful examples of photograms by Walter Ziegler in the show but i can’t find any image of them online, alas!

Heinz Hajek-Halke also experimented with photographic processes, exposures, instruments and materials. To create his “colour lucidograms” series, he drizzled soot-blackened glass negatives with liquids such as turpentine to produce craquelure-like patterns as the original congealed.

Peter Fischli & David Weiss, Der Lauf Der Dinge/The Way Things Go, 1987

Der Lauf der Dinge (The Way Things Go) is a famous video that follows a 30 minute long, uninterrupted chain of physical and chemical experiments full of carefully prepared explosions, accidents, fires, etc.


The Ripley Scroll, 18th century (Mellon MS 41, Beinecke Library). Alchemie. Die Große Kunst/Alchemy. The Great Art (exhibition view.) © Photo: David von Becker for Staatliche Museen zu Berlin


The ‘Ripley Scrowle’ (detail), 18th century. Image: Beinecke Library


The ‘Ripley Scrowle’ (detail), 18th century. Image: Beinecke Library

The copy of the Ripley Scroll i saw at Kulturforum is one of the most exquisite artifacts i’ve seen this year.

There are some twenty copies of these alchemical scrolls in existence. Each of them is a variation on a lost 15th century original. The manuscripts use pictorial cryptograms to detail the various processes involved in the preparation of the philosopher’s stone.

Although they are named after the English priest, author and alchemist George Ripley, there is no evidence that he designed them himself. The link with the alchemist is that the elaborate imagery of the emblems derives from his verses.


Traite? de Chymie, France, circa 1700, S. 10/11. © The Getty Research Institute, Los Angeles

This watercolor shows that many early alchemists used instruments similar to the ones pharmacists or chemists would use later.


Natascha Sonnenschein, Paradies der Künstlichkeit, 2001. © Natascha Sonnenschein / VG Bild- Kunst, Bonn 2017


Facettierte Deckelflasche mit Montierung, circa 1700. © bpk / Kunstgewerbemuseum, Staatliche Museen zu Berlin


Sigismund Bacstrom, Device for Distilling Lunar Humidity, 1797


Johann Friedrich Böttger, Gold- and Silver nuggets, circa 1713. © Staatliche Kunstsammlungen Dresden, Porzellansammlung. Photo: Hans-Peter Klut, Elke Estel

One gold, one silver nuggets, allegedly transmuted by Johann Friedrich Boettger for King August of Poland in 1713. Boettger probably made them from ducats to win the King’s favour.


Louis-Jacques Goussier: Chymie, Laboratoire et Table des Rapports, in: Denis Diderot, Encyclope?die, 1771. © bpk / Staatliche Museen zu Berlin, Kunstbibliothek. Photo: Dietmar Katz


Yves Klein, Anthropometrie in IKB on Monogold, 1965 (exhibition poster), Galerie Alexandre Iolas, Paris. © Yves Klein / VG Bild-Kunst, Bonn 2017

More views of the exhibition space:


Alchemie. Die Große Kunst/Alchemy. The Great Art (exhibition view.) © Photo: David von Becker for Staatliche Museen zu Berlin


Alchemie. Die Große Kunst/Alchemy. The Great Art (exhibition view.) © Photo: David von Becker for Staatliche Museen zu Berlin


Alchemie. Die Große Kunst/Alchemy. The Great Art (exhibition view.) © Photo: David von Becker for Staatliche Museen zu Berlin

Alchemy. The Great Art, an exhibition curated by Jörg Völlnagel, remains open until Sunday 23 July at Kulturforum in Berlin.

Previously: The Occult, Witchcraft & Magic. An Illustrated History and Artefact: are technology and magical thinking really incompatible?, From swarms of synthetic life forms to neo-alchemy. An interview with Adam Brown.

Source

Somewhat Surprisingly, Trump Just 'Startled Many in the West Wing'


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, July 20:

Surprise! Donald Trump still has the capacity to surprise — not only the American public but those who work closely with him. That’s something of an accomplishment, right? Perhaps a major (or even huge) accomplishment. And, go figure, he used the “fake media” to do it. Anyway, let’s get started …

1. A Politico post this morning headlined “Trump goes off-script and fumes about Sessions and Russia probe” (subhead: “The president’s harsh criticism of his attorney general and the Russia probe came amid a last-ditch effort to salvage health care reform, and startled many in the West Wing”) makes POTUS sound practically bipolar. Josh Gerstein, Josh Dawsey and Darren Samuelsohn write,

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Grey Finds a New Beauty Client in Revlon, Which Consolidates Global Ad Accounts With WPP


Revlon has consolidated its $400-million plus multi-brand global advertising account with WPP’s Grey and Mediacom, the company said.

The move was made possible when Grey earlier this year parted with Coty, whose brands include CoverGirll and Clairol, citing “financial differences.” Coty later said the key piece of the business, CoverGirl, moved to Droga5 “based on creative merit,” not financials.

Either way, Revlon appears happy with Grey. In a memo to Revlon staff, Revlon CEO Fabian Garcia said Grey has “a long track record and deep expertise in the beauty industry.” The agency will provide “integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor,” Garcia said.

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Marcel Is Just a Baby Compared to JWT's Pangaea


Nearly two years before Publicis dropped its Marcel news at the Cannes Lions, JWT embarked on an artificial intelligence mission of its own. In 2015, the agency quietly began developing Pangaea, an A.I.-powered system that’s helping to turn the agency network’s 12,000-strong staff into an information and problem-solving resource.

Pangaea takes its cues from the supercontinent that inspired its name — by bringing together the JWT community across all cultures and disciplines. It invites any employee to pose a question or problem to the entire network in the hopes that they’ll get useful advice from staffers with related experience and expertise. A question could be as specific as “What kind of communication innovation do you expect to see in the next World Cup?” or as philosophical as “What does the word ‘destiny’ mean to you?'”

While this may sounds like little more than throwing out a question over email or Slack, artificial intelligence acts as a differentiator.

Continue reading at AdAge.com

You Are Not Your Customer


Most business books will tell you that the secret to success is grounded in becoming a customer of your own products and services. Put yourself in customers’ shoes to see how they interact with your product and what the overall experience feels like. The main idea is that being a good customer will make you a good leader.

That idea is wrong.

All too often, leaders think that their personal experiences with their brand are accurate reflections of all customers’ experiences with their brand. They make decisions based on what would personally make them happier, and focus on details of the experience that matter to them. In doing so, however, they forget that many (if not most) customers have different needs, interests and experiences.

Continue reading at AdAge.com

Discovery Interest in Scripps Driven by Visions of $3 TV Bundle


Discovery Communications wants to offer web-TV service for the price of a Starbucks latte and sees HGTV’s owner as a key part of it.

Discovery is one of two companies, along with Viacom, vying to buy Scripps Networks Interactive, according to people with knowledge of the matter. The negotiations are at advanced stages and a deal could be announced by the end of the month, said the people, who asked not to be named because the discussions are private. Both see the parent of HGTV and the Food Network as a solid addition to their own channel lineups.

But Discovery has an added reason. With pay TV having to compete with online options like Netflix, the owner of unscripted channels like Animal Planet and TLC wants to bundle the Scripps networks with its own in an online service for as little as $3 to $4 a month, a person familiar with the company’s thinking said. Discovery has already weighed selling a sports-free service with programmers like Viacom and AMC Networks for less than $20 a month, Bloomberg reported in April.

Continue reading at AdAge.com

Agency Brief: Beer, Wrestling and 'Salt Ed'


Howdy, ya’ll! Whoops, sorry. I’m still in Nashville mode, where we held our Small Agency Conference and Awards this week. Congratulations again to all of the winners, especially our Agency of the Year Gold honoree, Terri & Sandy.

While it may seem like a slow summer Friday, we have lots of fun stuff for you in this week’s Agency Brief, which was a lovely team effort (thank you, fellow Ad Agers).

Miller Lite-to-DDB Brews Too Much Excitement

Continue reading at AdAge.com

Small Agency Conference Video: Don't Get Swindled When You Invest in IP


“Sometimes agency folks are too nice, and too naive, and don’t realize they’re getting swindled until it’s too late,” said Eric DeMaso, global chief marketing officer at Anomaly, in this quick primer on investing in intellectual property, filmed at Ad Age’s annual Small Agency Conference.

Also from the conference, Barton F. Graf’s Jeff Benjamin delivered 3 brisk tips on surviving advertising, Kastner & Partner’s Brandon Rochon explained how small agencies should invest in start-ups and Sean McInerney, the tech VP at tech-savvy agency Huge, provided some concise thoughts on tech investing.

Continue reading at AdAge.com

Advertising Hall of Fame Interview: Kay Koplovitz Equates Chaos With Opportunity


When Kay Koplovitz founded the first ad-supported cable channel, USA Network, in 1977, cable needed bundles of channels to succeed. Now, viewers are unbundling, making it “a very challenging time for advertising,” Kay told me prior to her induction into the Advertising Hall of Fame.

An advertiser’s message needs to be seen by “the exact person to whom it’s going to matter,” she said. “People don’t mind the advertising, but they don’t want to watch the advertising that doesn’t address them. It’s a chaotic time [and] a fascinating time.”

Kay said she’s been surprised at how quickly some of the upstart streaming channels like Netflix, Amazon and Hulu have produced “high-caliber” programming. And they’ve fostered the growth of binge viewing, a phenomenon that the established cable networks were forced to copy.

Continue reading at AdAge.com

What U.S. Brands Are Most at Risk From a Possible China Trade War?


U.S. companies need to prepare for greater tension between the Trump administration and China. U.S. Commerce Secretary Wilbur Ross opened high-level economic talks on July 19 by scolding China over its trade surplus. That doesn’t necessarily signal a trade war is imminent — the two countries have come through other rocky patches since Donald Trump became U.S. president. Still, Trump is weighing whether to restrict imports of Chinese steel and aluminum, a move that could prompt retaliation from President Xi Jinping. Such tit-for-tat actions could lead to a Chinese backlash against American businesses. The following are among those most at risk:

1. Hollywood

The movie studios want more access to China, where foreign releases accounted for 61% of box office sales in the first half of 2017. China allows about three dozen foreign films to be imported on a revenue-sharing basis — with the studio only getting 25%. Hollywood wants a higher number of imports and better revenue splits. Negotiations are ongoing, and the U.S. could take China to the World Trade Organization if the two sides don’t reach an agreement by the start of 2018.

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Spicer Resigns After Trump Hires Scaramucci as White House Communications Director


White House Press Secretary Sean Spicer resigned on Friday after President Donald Trump hired financier Anthony Scaramucci as his communications director, a White House official said.

The White House communications staff were meeting in Spicer’s office Friday morning after news of his departure was reported.

Scaramucci, 53, a campaign fundraiser for Trump and regular adviser during the presidential transition, has been mentioned for multiple jobs in the administration, most recently as ambassador to the Paris-based Organisation for Economic Co-operation and Development. He’s also been considered as head of the White House Office of Public Engagement.

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Snap Hires Swiss Team Behind Software Protection Startup


Snap Inc. has quietly acquired the team behind Swiss startup Strong.Codes, a maker of tools that obscures software code and makes it harder for competitors to copy.

In early 2017 Snap hired Laurent Balmelli, an engineer who co-founded Strong.Codes. The rest of the four-strong team has since joined Balmelli, according to a person familiar with the move and information on their LinkedIn profile pages. The new hires will remain working in Switzerland. Strong.Codes has since closed.

Snap has also placed advertisements seeking to hire information security experts and cryptographers in Switzerland, and has been slowly increasing its European presence. It’s one of the lead sponsors at Black Alps 17, a cybersecurity conference at Yverdon-les-Bains, northeast of Geneva, and in May hired Facebook Inc.’s Marianne Bullwinkel as country manager for Germany, Austria, Switzerland.

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Watch the Newest Ads on TV From Walt Disney World, Subway, Home Depot and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Walt Disney World plugs its elaborate “Pandora: The World of Avatar” attraction. The Home Depot says that “stunning doesn’t have to be stunningly expensive” to encourage you to do a quick makeover of your (dated) bathroom. And Subway hypes its current $6 footlong sandwich special in an ad that emphasizes its own ad-ness (an announcer calls attention to a blinking starburst graphic that says “$6 each LIMITED TIME”).

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Yahoo Asserts 'OG' Fantasy Sports Status in New Campaign


Yahoo is looking to reassert itself as the “OG of fantasy sports” in a new ad campaign called “Feel the Wins,” developed in partnership with the company’s new creative agency, Sid Lee.

Although Yahoo was one of the early powers in fantasy sports, where consumers pick teams online and compete in seasonlong leagues, it has been beseiged by competitiors including CBS and ESPN, which can promote their fantasy products using their extensive media platform, and upstarts DraftKings and FanDuel, which let players pick new teams every week.

Sid Lee, part of Japan’s Hakuhodo, won the business following a competitive pitch process this spring. Omnicom’s BBDO New York previously worked on a project for Yahoo around Fantasy Football. Representatives from BBDO declined to comment.

Continue reading at AdAge.com

Honda: Dream Makers


Film
Honda

Advertising Agency:Wieden+Kennedy, London, United Kingdom
Executive Creative Directors:Tony Davidson, Iain Tait, Kim Papworth
Creative Directors:Tony Davidson, Tony Davidson
Creatives:Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director:Nick Owen
Account Director:James Mchoull
Account Manager:Olivia Amato-Pace
Executive Producer:James Guy, Tom Johnson
Producer:Michelle Brough, Bonnie Anthony
Production Company:Time Based Arts
Directors:James Allen, Mike Skrgatic
DoP:Daniel Landin
Editor:Paul Hardcastle
VFX supervisors:Sheldon Gardner, Stephen Grasso
Lead Flame:Luke Todd, Matt Jackson, Thiago Dantas
Flame:Jamie Crofts, Adam Paterson
Lead Nuke:Matt Shires, Bernie Varela
Nuke:Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
Artists:Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
Concept:Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
Additional Photography:Dan Lowe
Colourist:Simone Gratarolla
Sound Design:Sam Ashwell, 750 Mph
Original Music:Sounds & Sons
Composer:Jean-Gabriel Becker, Sounds & Sons
Arranger:Jean-Gabriel Becker, Sounds & Sons

Municipality of Vicente López: Bottle, Tire, Straw

Print
Municipality of Vicente López

The Municipality of Vicente López in Argentina, has a large coast area over the River Plate. Unfortunately, the river suffers from pollution everyday, due to the great amount of littering that their inhabitants throw in its waters.To face this problem we created a campaign focused on creating awareness among the population. Showing how even the smallest pieces of litter that are thrown in the river, cause a great damage underwater.

Advertising Agency:Don, Buenos Aires, Argentina
Creative Director:Gabriel Huici
Art Director:Daniel Zuleta, Mariano Sigal, Roco Corbould
Copywriter:Humberto Zamorano
General Manager:Santiago Sarni
Graphic Producer:Hernán Mouriño
Graphic Production Assistant:Florencia Hernández
General Coordinator:Mariano Ricciarelli
Graphic Designer:Martín Bernasconi
Account Director:Sofía Costoya
Producer:Loly Carnero, Irina Ivnisky
Account Executive:Agostina García
Retoucher:Cristo Oviedo