Hasta La Creative!

Sports website Bleacher Report is putting a former Conde Nast executive in charge of its plan to siphon off more advertising revenue from online giants like Facebook.

The company, part of Time Warner’s Turner unit, named Howard Mittman as its first chief marketing officer and chief revenue officer. He’ll work on new advertising opportunities for brands like AT&T, Gatorade and Ford Motor, reporting to Bleacher Report CEO Dave Finocchio, starting Aug. 14.

Turner, which owns the cable networks TNT and TBS, is trying to position Bleacher Report as a viable alternative to Facebook and Google for marketers seeking to reach young audiences. Brands will be more relevant to millennials if they shift some of their Facebook advertising budgets — even just 5% — to the sports website, Finocchio said.

Continue reading at AdAge.com

According to Gartner, 2017 is the year chief marketing officers will buy more tech than chief information officers. This is truly unfortunate. CMOs should never buy tech, ever! Buying tech should be left to technical managers who understand the technical debt each “bolted-on solution” is likely to cause. A quick tech overview of a typical (albeit oversimplified and incomplete) marketing tech stack illustrates the problem:

Contacts

Contact Acquisition, Nurturing, Retention, Customer Success

Continue reading at AdAge.com

U.S. antitrust officials have started talking to representatives from AT&T and Time Warner about possible conditions that could secure approval of their $85.4 billion tie-up, according to people familiar with the matter.

The early-stage discussions suggest that government lawyers have nearly finished their months-long look at how AT&T, the biggest pay-TV distributor, would reshape the media landscape with its bid for the owner of CNN and HBO — and shows that the sides have moved on to talking about how they can make the merger work without harming rivals.

U.S. antitrust officials, who have blocked many tie-ups between direct competitors, rarely step in to stop vertical deals like this one. But the Justice Department is under pressure not to wave this merger through. Media and pay-TV competitors have told department lawyers they fear AT&T would favor the in-house programming that it would acquire, two people familiar with the matter said. Democratic lawmakers have said the deal could lead to higher prices and fewer choices. And President Donald Trump said during the campaign that the tie-up would concentrate media power.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Samsung Mobile serves up a funny ad demonstrating one of the hazards of bringing your smartphone to the beach. Target hypes itself as a back-to-school shopping destination with one of its signature vividly colorful spots. And Brantley Gilbert stars in a moody, black-and-white commercial for Apple Music that visually celebrates “the open road.”

Continue reading at AdAge.com

Film
Genesis

A chauffeur in a GENESIS G90 picks up a Los Angeles starlet – and faces her fierce little dog on an epic journey to Hollywood.

Advertising Agency:Jung Von Matt/Neckar, Stuttgart, Germany
Executive Creative Director:Peter Waibel
Senior Copywriter:Michael Maria Morgenbesser
Art Director:Stefan Wittemann
Director:Wayne Mcclammy
Production:Hungry Man Productions, BIGFISH, Berlin

Film
Under Armour

Advertising Agency:Droga5, New York, USA
Creative Chairman:David Droga
Chief Creative Officer:Ted Royer
Executive Creative Directors:Felix Richter, Alexander Nowak
Senior Copywriter:Doug Hamilton
Senior Art Director:Kia Heinnen
Art Director:Castro Desroches
Junior Copywriter:Diana Perez
Chief Creation Officer:Sally-Ann Dale
CoDirectors of Film Production:Jesse Brihn, Bryan Litman
Senior Producer:Rebecca Wilmer, Bianca Escobar, Sari Resnick, Guin Frehling
Film:Rebecca Wilmer, Nathan Pardee
Producer:Nathan Pardee, Snu Nagaraj, Jenna Gabriel
Music Supervisors:Ryan Barkan, Mike Ladman
Business Affairs Manager:Mairéad Murray
Director Of Interactive Production:Niklas Lindstrom
Director Of Art Production:Cliff Lewis
Art:Bianca Escobar
Director Of Print Services:Rob Lugo
Global Chief Strategy Officer:Jonny Bauer
CoHead of Strategy:Harry Roman-Torres
Group Strategy Director:Will Davie
Strategist:Newman Granger
Head Of Communications Strategy:Colleen Leddy
Communications Strategy Director:Hillary Heath
Senior Communications Strategist:Kathryn Ruocco
Chief Intelligence Officer:Amy Avery
Data Strategist:Kaveri Gautam
Executive Group Director:Julian Cheevers
Group Account Director:Shane Chastang
Account Director:Lucy Santilli
Account Supervisor:Kate Tyler Monroe
Associate Account Manager:Megan Haggerty
Group Project Manager:Bill Wilson
Senior Project Manager:Carolyn Brafman
Production Company:Agile Films
Director:Georgia Hudson
DoP:Zoe White
Executive Producer:Myles Payne, Erica Thompson, Dani Zeitlin, Zach Rice, Vicky Ferraro
Head of Content:Alex Chamberlain
Line Producer:Martha English
Editorial:Work Editorial
Editor:Cass Vanini
Assistant Editors:Trevor Myers, Theo Mercado
Post Production:Blacksmith
Executive Producers:Charlotte Arnold, Megan Sweet
VFX Shoot Supervisors:Daniel Morris, Melissa Graff
2D Leads:Daniel Morris, Melissa Graff
2D artists:Iwan Zwarts, Margolit Steiner, Jacob Slutsky, Caio Sorrentino, Tuna Unalan, Trace VFX
3D Tracking:QL Beans
Designer:Min Liu
Color:Mpc
Colorist:Adrian Seery
Music:Q Department
Creative Director:Drazen Bosnjak
Sound:Gramercy Park Studios
Audio Engineer:Chris Afzal
Sound Designer:Chris Afzal
Associate Producer:Laura Goehrke

Film
Under Armour

Advertising Agency:Droga5, New York, USA
Creative Chairman:David Droga
Chief Creative Officer:Ted Royer
Executive Creative Directors:Felix Richter, Alexander Nowak
Senior Copywriter:Doug Hamilton
Senior Art Director:Kia Heinnen
Art Director:Castro Desroches
Junior Copywriter:Diana Perez
Chief Creation Officer:Sally-Ann Dale
CoDirectors of Film Production:Jesse Brihn, Bryan Litman
Senior Producer:Rebecca Wilmer, Bianca Escobar, Sari Resnick, Guin Frehling
Film:Rebecca Wilmer, Nathan Pardee
Producer:Nathan Pardee, Snu Nagaraj, Jenna Gabriel
Music Supervisors:Ryan Barkan, Mike Ladman
Business Affairs Manager:Mairéad Murray
Director Of Interactive Production:Niklas Lindstrom
Director Of Art Production:Cliff Lewis
Art:Bianca Escobar
Director Of Print Services:Rob Lugo
Global Chief Strategy Officer:Jonny Bauer
CoHead of Strategy:Harry Roman-Torres
Group Strategy Director:Will Davie
Strategist:Newman Granger
Head Of Communications Strategy:Colleen Leddy
Communications Strategy Director:Hillary Heath
Senior Communications Strategist:Kathryn Ruocco
Chief Intelligence Officer:Amy Avery
Data Strategist:Kaveri Gautam
Executive Group Director:Julian Cheevers
Group Account Director:Shane Chastang
Account Director:Lucy Santilli
Account Supervisor:Kate Tyler Monroe
Associate Account Manager:Megan Haggerty
Group Project Manager:Bill Wilson
Senior Project Manager:Carolyn Brafman
Production Company:Agile Films
Director:Georgia Hudson
DoP:Zoe White
Executive Producer:Myles Payne, Erica Thompson, Dani Zeitlin, Zach Rice, Vicky Ferraro
Head of Content:Alex Chamberlain
Line Producer:Martha English
Editorial:Work Editorial
Editor:Cass Vanini
Assistant Editors:Trevor Myers, Theo Mercado
Post Production:Blacksmith
Executive Producers:Charlotte Arnold, Megan Sweet
VFX Shoot Supervisors:Daniel Morris, Melissa Graff
2D Leads:Daniel Morris, Melissa Graff
2D artists:Iwan Zwarts, Margolit Steiner, Jacob Slutsky, Caio Sorrentino, Tuna Unalan, Trace VFX
3D Tracking:QL Beans
Designer:Min Liu
Color:Mpc
Colorist:Adrian Seery
Music:Q Department
Creative Director:Drazen Bosnjak
Sound:Gramercy Park Studios
Audio Engineer:Chris Afzal
Sound Designer:Chris Afzal
Associate Producer:Laura Goehrke

Film
Under Armour

Advertising Agency:Droga5, New York, USA
Creative Chairman:David Droga
Chief Creative Officer:Ted Royer
Executive Creative Directors:Felix Richter, Alexander Nowak
Senior Copywriter:Doug Hamilton
Senior Art Director:Kia Heinnen
Art Director:Castro Desroches
Junior Copywriter:Diana Perez
Chief Creation Officer:Sally-Ann Dale
CoDirectors of Film Production:Jesse Brihn, Bryan Litman
Senior Producer:Rebecca Wilmer, Bianca Escobar, Sari Resnick, Guin Frehling
Film:Rebecca Wilmer, Nathan Pardee
Producer:Nathan Pardee, Snu Nagaraj, Jenna Gabriel
Music Supervisors:Ryan Barkan, Mike Ladman
Business Affairs Manager:Mairéad Murray
Director Of Interactive Production:Niklas Lindstrom
Director Of Art Production:Cliff Lewis
Art:Bianca Escobar
Director Of Print Services:Rob Lugo
Global Chief Strategy Officer:Jonny Bauer
CoHead of Strategy:Harry Roman-Torres
Group Strategy Director:Will Davie
Strategist:Newman Granger
Head Of Communications Strategy:Colleen Leddy
Communications Strategy Director:Hillary Heath
Senior Communications Strategist:Kathryn Ruocco
Chief Intelligence Officer:Amy Avery
Data Strategist:Kaveri Gautam
Executive Group Director:Julian Cheevers
Group Account Director:Shane Chastang
Account Director:Lucy Santilli
Account Supervisor:Kate Tyler Monroe
Associate Account Manager:Megan Haggerty
Group Project Manager:Bill Wilson
Senior Project Manager:Carolyn Brafman
Production Company:Agile Films
Director:Georgia Hudson
DoP:Zoe White
Executive Producer:Myles Payne, Erica Thompson, Dani Zeitlin, Zach Rice, Vicky Ferraro
Head of Content:Alex Chamberlain
Line Producer:Martha English
Editorial:Work Editorial
Editor:Cass Vanini
Assistant Editors:Trevor Myers, Theo Mercado
Post Production:Blacksmith
Executive Producers:Charlotte Arnold, Megan Sweet
VFX Shoot Supervisors:Daniel Morris, Melissa Graff
2D Leads:Daniel Morris, Melissa Graff
2D artists:Iwan Zwarts, Margolit Steiner, Jacob Slutsky, Caio Sorrentino, Tuna Unalan, Trace VFX
3D Tracking:QL Beans
Designer:Min Liu
Color:Mpc
Colorist:Adrian Seery
Music:Q Department
Creative Director:Drazen Bosnjak
Sound:Gramercy Park Studios
Audio Engineer:Chris Afzal
Sound Designer:Chris Afzal
Associate Producer:Laura Goehrke