Film
Kelme
Kelme has produced the Olimpo Gold soccer ball to commemorate the 25th anniversary of Barcelona 92’ Olympic Games, at which Kelme was a major sponsor for Spain National Soccer Team.
Advertising Agency:Estimado Jose Alfredo, Valencia, Spain
Creative Director:Jorge M. Rodrigo, Xamu Olmos
Art Director:Jorge M. Rodrigo
Film Director:Jorge M. Rodrigo
Film Editor:Jorge M. Rodrigo
Copywriter:Xamu Olmos
Account Director:Blanca Mora
Film
Sporting Clube de Portugal
Advertising Agency:Carmen Young, Lisbon, Portugal
Creative Director:Tiago Vital
Art Director:André Santos
Copywriter:Marta Santos
Photographer:Garage Films
Film:Garage Films
Audio:Garage Films
Film
Samsung
In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora. A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.
Advertising Agency:VML, Warsaw, Poland
Executive Creative Director:Dawid Szczepaniak
Associate Creative Directors:Jacek Stefanowicz, Piotr Szkaluba
Account Director:Wojciech Felis
Senior Account Manager:Marta Miszczuk
Strategy Planner:Maciej Kosiorek
Production Company:Papaya Films
Director:Bartosz Dombrowski
Producers:Maciej Szrek, Ewa Kurzawa
Animation Company:Matt Lee
VR Director:Jakub Matyka
Animation Creative Director:Kamila Staszczyszyn
Print
Sanfic
Amuse the eye.
Advertising Agency:WOLF.BPP, Santiago, Chile
Creative Director:Gonzalo Baeza, Mariano Perez Baldasare
Copywriter:Gonzalo Baeza
Art Director:Mariano Perez Baldasare
Illustrator:Gorilla Studio
Photographer:Pedro Quintana
Additional Credits:Claudia Guajardo
Print
Zycazin
Mom vs Zika. Be a hero.
Advertising Agency:Godfather, Miami, USA
Executive Creative Director:Diego Castillo
Creative Director:Cristobal Oviedo
Illustrator:Mariano Velasco
Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands.
Alistair Macrow, McDonald’s UK senior vice-president, chief marketing officer, shares some of the lessons he has learned from his career in marketing.
Give credit to those swimming against the tide in our industry – they are the people most likely to spot breakthrough ways of doing things.
Like the vacillating prince, we look for ways to postpone decisions and absolve responsibility. And it’s making an impact on our productivity.
Anomaly has bolstered its creative department with the hiring of a Franco-Swedish duo jointly known as “Benrik” and individually as Ben Carey and Henrik Delehag.
Grey London and Volvo UK have won Channel 4’s inaugural Diversity in Advertising Award and £1m in free airtime for a campaign focused on non-visible disability.
Google’s parent company Alphabet revenues surged by 21% to $26bn (£19.9bn) in the second quarter of 2017 but the European Union’s record breaking €2.4bn fine cut profits by 28%.
Data from the Office for National Statistics has shown that 2,529 products were reduced in size over the last five years – without a corresponding price cut.
Live events dominated the first half of the TV calendar, as top-tier sports, award shows and political spectacles accounted for all but one of the top 30 most-watched programs on the tube since the year began.
According to the Nielsen ratings data for the first 29 weeks of this latest trip around the sun, the year that began with the inauguration of the first reality-TV president has been a case study in the sovereignty of the Big Event. For advertisers, sports continued to justify its high cost of admission across a handful of networks, while the smattering of scripted programs that still put up huge numbers were more or less confined to a single broadcaster.
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The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today. Tequila fountains were set up at the Hollywood & Highland shopping center,…
Sports website Bleacher Report is putting a former Conde Nast executive in charge of its plan to siphon off more advertising revenue from online giants like Facebook.
The company, part of Time Warner’s Turner unit, named Howard Mittman as its first chief marketing officer and chief revenue officer. He’ll work on new advertising opportunities for brands like AT&T, Gatorade and Ford Motor, reporting to Bleacher Report CEO Dave Finocchio, starting Aug. 14.
Turner, which owns the cable networks TNT and TBS, is trying to position Bleacher Report as a viable alternative to Facebook and Google for marketers seeking to reach young audiences. Brands will be more relevant to millennials if they shift some of their Facebook advertising budgets — even just 5% — to the sports website, Finocchio said.
U.S. antitrust officials have started talking to representatives from AT&T and Time Warner about possible conditions that could secure approval of their $85.4 billion tie-up, according to people familiar with the matter.
The early-stage discussions suggest that government lawyers have nearly finished their months-long look at how AT&T, the biggest pay-TV distributor, would reshape the media landscape with its bid for the owner of CNN and HBO — and shows that the sides have moved on to talking about how they can make the merger work without harming rivals.
U.S. antitrust officials, who have blocked many tie-ups between direct competitors, rarely step in to stop vertical deals like this one. But the Justice Department is under pressure not to wave this merger through. Media and pay-TV competitors have told department lawyers they fear AT&T would favor the in-house programming that it would acquire, two people familiar with the matter said. Democratic lawmakers have said the deal could lead to higher prices and fewer choices. And President Donald Trump said during the campaign that the tie-up would concentrate media power.
Alphabet-owned Google saw its advertising revenue surge once again thanks in large part to its stranglehold on search advertising, YouTube and its digital ad business, the company said Monday during its second quarter earnings call.
Overall, Google saw revenue of $26 billion for the quarter ending June 30, a 21% uptick from the same time last year.
Although revenue was up, Google’s stock was down in after-hours trading to roughly $968. Not because of brand safety issues, but because of a massive fine levied by the European Commission.
Rap albums captured the first five slots on this week’s Billboard album chart, largely thanks to streaming.
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