Hasta La Creative!

We deal with procurement departments every day. It’s a fact of modern day corporate life. But this week, I’ve had to respond to so many RFPs asking for “blue disco balls,” (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I’m thinking about hanging one over my desk. What is a “blue disco ball?” It’s every senior executive’s worst nightmare and every vendor’s holiday bonus all rolled into a budget-busting good time.

The blue disco ball story

My first internship out of film school was awesome! I had the good fortune to work for an assistant producer on a major motion picture. I was a gofer, the absolute lowest job on the totem pole. Some of my duties included, getting coffee, going to pick up props, and keeping my mouth shut all of which I did to the very best of my ability. What I didn’t know was that this particular entry level job was about to teach me some of the most important business lessons I was ever going to learn.

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Category: Beyond Madison Avenue
Summary: E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.”

The video, digital and print campaign, done with agency of record MullenLowe, serves as the company’s first affirmation of its reinvigorated brand identity.

In the 60-second spot, ‘Don’t Get Mad’, we see a man as he daydreams about the spoils of modern wealth, complete with scenes of the ultra-rich doing rich people clichés, like feeding a giant lizard…

In 1898, Elias St.Elmo Lewis developed a model that mapped the consumers’ journey. Today, we call his framework the sales funnel. Some Marcom philosophers posit that the sales funnel is dead on arrival today. But Beth, an Associate Professor of Advertising at Syracuse University’s S.I. Newhouse School of Public Communication says not so fast. What […]

The post Awareness – Interest – Desire – Action appeared first on AdPulp.

Grey has appointed Per Pedersen as global creative chairman. Pedersen served most recently as chairman of the Grey Global Creative Council, a role he will continue to perform. He has been with Grey for more than 25 years: he was co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany before moving to New York in 2010, as deputy worldwide chief creative officer and global leader on Febreze. His work has won over 500 awards, including 67 Cannes Lions.

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The Financial Times columnist Edward Luce finds that Trumpism and other nationalist movements are symptoms, not causes, of larger trends threatening democratic collapse.

McCann New York’s high-profile “Fearless girl” sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.

72andSunny has split with the creative leader of its New York expansion office.

A spokesperson confirmed today that ECD Guillermo Vega has left the agency but declined to elaborate or provide more detail regarding his departure.

The native Argentinian joined the MDC Partners shop in late 2014 as it opened its first expansion office in Manhattan’s East Village. Earlier this year, the agency moved to Brooklyn (as so many of its friends did when they graduated from college), and is reportedly “absolutely loving it.”

Vega started his advertising career as an art director at Argentina’s VegaOlmosPonce and spent more than a decade within the Y&R organization before helping to launch Wieden+Kennedy’s Brazilian office in Sao Paulo.

While with W+K, he helped expand that operation from a team of three to more than 100 in less than 4 years while winning accounts like Nike, Coca Cola, Levi’s and Heineken.

As one can see from Vega’s portfolio, he has worked on a wide variety of projects for clients like those as well as Old Spice, Colgate, Comedy Central and more. According to his 72andSunny bio, he’s most proud of “leading our team [to] create a jingle about feminine care products with Maya Rudolph, in addition to producing an episodic, interactive campaign that helped Rihanna’s ‘ANTI’ become the fastest album to go platinum in history.”

It’s unclear at this time why he left 72andSunny, and we have no indication of where he’s headed.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

It’s no surprise that marketers put the spotlight on dads over the weekend, with Father’s Day falling on Sunday in the U.S.

Among the new releases, GMC shows the strong bond between a man and his mini-me son, who receives the perfect gift — a matching set of wheels. Father looms large but unseen (“Letter to my dad that I never wrote, speeches I prepared that I never spoke”) in Sprint’s teaser for its exclusive release with Tidal of Jay Z’s next project, “4:44.” As the music plays, somber black and white footage shows a boxer, played by Mahershala Ali, gearing up for a fight as his trainer, Danny Glover, watches on. And golfer Bubba Watson tells what he learnt from his papa (“there are two options: you can be a leader or a follower — and you don’t want to be a follower”) in a spot from Oakley.

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