Jun
27
Jun
27
The Shinano Mainichi Shimbun: The Back
Posted in: Uncategorized
Father’s day is often treated less important than mother’s day. Shinano Mainichi Newspaper wanted to encourage fathers and remind their families of father’s day by the coolest visual of all fathers: The Back. We associated our message “The Back Speaks Louder than Words” with products that are loved by people for long time and showed their backs next to fathers. The 12 pages long newspaper was delivered to about 500,000 families on father’s day.
Jun
27
Golden Palace: Don't just play anywhere, 1
Posted in: Uncategorized
Jun
27
Golden Palace: Don't just play anywhere, 2
Posted in: Uncategorized
Jun
27
Russell Athletic: Chico
Posted in: Uncategorized
Jun
27
La Boulangère: #285Excuses
Posted in: Uncategorized
Why just put a single advertisement on air when you can put several hundreds at the same time? Why make actors talking when there are men randomly taken from the streets who will speak the best? La Boulangère is taking a new turn.
On June 5, 2017, La Boulangère arrives on TV with 285 ads, all unique, featuring as many real men as apologies to their wife for not doing enough at home.
Jun
27
Costa Sunglasses: Don't Fear The Fin – Fear A World Without Them
Posted in: Uncategorized
Jun
27
WPP falls victim to 'cyber attack'
Posted in: UncategorizedWPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers.
Jun
27
Tuesday Morning Stir
Posted in: Uncategorized-Ogilvy & Mather London turned to actor Aaron Paul (Breaking Bad, BoJack Horseman, The Path) for its “#DrinkOutsideTheLines” spot for Coca-Cola’s Vitaminwater brand (video above).
–Arthur Sadoun‘s Twitter Q&A probably didn’t answer all your questions about Marcel.
-The European Union’s antitrust regulator hit Google with a record $2.71 billion fine for search results favoring its own comparison-shopping service over rivals.
-PSA Group handed its €875m media account to MediaCom.
-The Atlantic asks, “Is Facebook’s rollout of rainbow flags a case of algorithmic hypocrisy, user protection, or something else?”
-Brothers and Sisters CEO Matthew Charlton claims “the ad industry needs” Cannes.
-The Drum examines the positives and negatives of Instagram as a marketing tool.
-Let’s hear it for the art directors!
-Reports of Snapchat’s death to advertisers at the hands of Instagram appear to have been greatly exaggerated.
Jun
27
Pop-Up Ads Tell a Distressing Story of Love and Consumption in W+K’s New Music Video
Posted in: UncategorizedWhen last we saw Portugal. The Man, it had given us a music video for “Feel It Still” that doubled as an action-packed tool for resisting the American administration’s protectionist policies. “Rich Friends,” its latest offering, created alongside Wieden + Kennedy and starring Glenn Howerton, is no less innovative but a lot more disturbing. Best…
Jun
27
See the Weird, Wonderful Thai Spot That Was One of the Funnier Ads Screened in Cannes
Posted in: UncategorizedThe screening of the gold Film Lion winners in Cannes on Saturday was heavy on the sports (“We’re the Superhumans,” plus lots and lots of Nike) and somewhat light on the humor. But an amusing highlight was a strange three-minute piece by McCann Bangkok that had the audience in the Palais cheering. Watch the ad…
Jun
27
Marketing for a New Age: Being Digital vs. Doing Digital
Posted in: Uncategorized
To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world’s top digital companies dominate the competitiontraits we call their “Digital DNA.” These traits should be at the heart of everything an organization does.
Yet a recent study by Facebook and Deloitte found that most marketing organizations surveyed are still at the stage of “doing digital” rather than “being digital”using digital technologies to make incremental improvements to the status quo, but not yet weaving digital into their DNA. This finding is consistent regardless of company size, industry or geography.
Through ongoing research and surveys over the last three years, Deloitte identified 23 DNA traits that characterize a digitally mature organization. To see how marketing organizations around the world are progressing on their journey, Facebook and Deloitte conducted this latest follow-up study, including a survey of 383 marketing executives and managers across a wide range of industries and geographies, along with in-depth interviews of top marketing executives.
Jun
27
Facebook to Stream Live Champions League Soccer Deal With Fox
Posted in: Uncategorized
Facebook will stream more than a dozen matches from European soccer’s top tournament, the highest-profile event to join the small but growing lineup of live sports programming.
Starting in September, the social network will show live Champions League matches in the U.S. through a partnership with Fox Sports. The deal with the sports division of 21st Century Fox Inc. includes double-headers during the group stage, four Round of 16 games and four quarterfinal matches.
Neither company would disclose the financial terms of their agreement. The games are part of the Facebook’s strategy to entice advertisers to spend more money at a higher rate. It hasn’t sold advertising against the Champions League matches, but it could start by the time they begin.
Jun
27
Tell Us Why Your Company Is a Great Place to Work
Posted in: Uncategorized
Every year, we want to know the best place to work in all of advertising, media and marketing. But what makes a company a great place to work? Free baseball tickets, sure. Health and wellness programs, definitely.
A “Ministry of Culture” that encourages employees to attend pop culture events and morning rave parties? O.K., you have our attention.
Conducted in partnership with Best Companies Group, the 2017 Best Places to Work program has the same eligibility requirements introduced last year: Any agency, ad tech, media company or marketing division of a brand that’s been in business for more than one year and has more than 15 full-time employees can enter.
Jun
27
Marketing for a New Age: Being Digital vs. Doing Digital
Posted in: Uncategorized
To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world’s top digital companies dominate the competitiontraits we call their “Digital DNA.” These traits should be at the heart of everything an organization does.
Yet a recent study by Facebook and Deloitte found that most marketing organizations surveyed are still at the stage of “doing digital” rather than “being digital”using digital technologies to make incremental improvements to the status quo, but not yet weaving digital into their DNA. This finding is consistent regardless of company size, industry or geography.
Through ongoing research and surveys over the last three years, Deloitte identified 23 DNA traits that characterize a digitally mature organization. To see how marketing organizations around the world are progressing on their journey, Facebook and Deloitte conducted this latest follow-up study, including a survey of 383 marketing executives and managers across a wide range of industries and geographies, along with in-depth interviews of top marketing executives.
Jun
27
Pantene: Forgiveness
Posted in: Uncategorized
Integrated
Pantene;Downy
Every Idul fitri season, Indonesians ask each other for forgiveness to turn life anew. But when it comes to seeking forgiveness from Mom, things usually get a bit more complicated. That’s where social media comes in: Pantene & Downy’s ambassadors asked “What would you ask forgiveness of from Mom this Idul Fitri?”
The 17 best social media posts were selected and the new lyrics of Kasih Ibu (A Mother’s Love), an Indonesia childhood favourite, was pieced together from the posts. The 17 winners underwent training as part of a choir, and in tandem with Pantene’s brand ambassador, Anggun and Downy’s ambassador, Andien, delivered a heartwarming tribute in song to their mothers.
Advertising Agency:Grey, Jakarta, Indonesia
Executive Creative Director:Nugroho Nurarifin
Senior Art Director:Finy Tjong
Senior Copywriter:Miranda Wiriadinata
Art Director:Devan Rudhinata
Senior Graphic Designer:Maria Priscilla
Business Director:Sawitri Hertoto
Account Manager:Donny Narendra
Strategic Planner:Ilmalana
Digital Manager:Oktavianus Daud
Social Media Officer:Ainun Yasmin
Executive Producer:Natasha May
Film Director & DoP:Mahatma Putra
Assistant Director:Dennis Hasangapon
Music Composer:Aria Prayoghi
Jun
27
WWF: Ballon animals
Posted in: UncategorizedPrint
WWF
Too fragile for human greed.
Forest fire, illegal fishing, global warming and invasion of the habitat: those are all reasons of animal extinction and it just happened because of humans. To show that, we did a shooting of balloon animals that represent animals in danger because of those practices, showing how fragile they are to human greed.
Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Creative Director:Ale Torres
Art Directors:Thomaz J. Marsiglia, Adriano Tozin, Bruno Giuseppe, Gabriel Gakas
Copywriter:Eduardo Chaves
Jun
27
Better4Travel: Better Connections
Posted in: UncategorizedPrint
Better4Travel
Print ads show the namesakes of different airports in a friendly get together – even those who were opposing parties in real live. Because with the meta flight search engine better4travel every connection from airport to airport is a comfortable one.
Advertising Agency:Serviceplan, Munich, Germany
Chief Creative Director:Alexander Schill
Executive Creative Directors:Hans-Peter Sporer, Cosimo Möller
Art Directors:Xymena Duzy, Fabian Hupfauf
Copywriter:Martin Jüstel
Account Supervisors:Gloria Gärtig, Markus Koch
Advertisers Supervisor:Sandra Roßner
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