Hasta La Creative!

Mother recently joined the list of agencies rolling out summer campaigns for big beer clients, launching “Party Trick” for Stella Artois, the official beer of people who don’t know anything about beer but want to appear classy at the bar.

Last year, Mother London took a tongue-in-cheek look at “The History of Sebastian Artois” with a campaign loosely inspired by the history of the brand, long before it was owned by A-B InBev.

Mother’s “Party Trick” effort has no such aspirations, instead promoting the adjunct lager brand as a sure way to throw a killer summer party. The 30-second spot pictures the presumed host of one such party performing a series of tricks from skipping right to the start of a song on the record player by popping a bottle to unveiling a hidden beer fridge.

The spot concludes with the tagline, “Host One To Remember,” making the brand positioning as a (presumably) sophisticated but fun summer party beer crystal clear. Mother worked with production company Somesuch on the spot, which will run on channels including AMC, CNN, CNBC, Comedy Central, Food Network, History Channel, BBC, Bravo, E! and National Geographic, according to The Drum.

Credits: 
Production Company: Somesuch
Director: Joachim Back
Producer: Nick Goldsmith
DOP: Stephane Fontaine
Editor: James Norris
Post-production: MPC
Post-production Supervisor: Bruno Fukumothi
Audio Facility: Wave
Sound Engineer: Parv Thind

-Natural deodorant brand Schmidt’s launched a series of six-second pre-roll ads a la GEICO (video above). The work was produced in-house.

-Why did Sprint choose Horizon Media as its new AOR? Money.

-Ogilvy won Mondelez’s Halls account in Europe.

-At today’s Publicis shareholders speech, outgoing CEO Maurice Levy complained that the “Frenchies” have had to “impose ourselves in the English speaking world.”

-MullenLowe executive creative director Dave Weist is a big fan of W+K’s old Nike print work.

-Microsoft topped Kantar Media’s list of last week’s top spenders on broadcast placement for new ads.

-The #covfefe memes are real. The brands are not, thank god.

-Anonymous Content added Johnny Green to its directorial roster.

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, May 31:

One of the running in-jokes at Ad Age among the editors and reporters has to do with the fact that whenever something stupidly viral happens in the culture, random publicists will quickly email to suggest why the CEO they represent is an expert on it, or why the product they shill is relevant to it, or why Ad Age should be doing a story about how “savvy” marketers can “leverage” said stupidly viral thing. Now that President Trump has unleashed covfefe (see No. 1, below), I’ve actually already decided on my own personal covfefe strategy — with a little help from the Merriam-Webster Twitter account (see the last line in the tweet embedded in No. 7, below). Anyway, let’s get started …

1. Covfefegate! “And on the 132nd day, just after midnight,” Matt Flegenheimer of The New York Times writes, “President Trump had at last delivered the nation to something approaching unity — in bewilderment, if nothing else. The state of our union was covfefe.” Flegenheimer’s piece is a wry tick-tock of the social media reaction to Trump’s now-deleted 12:06 a.m. tweet (“Despite the constant negative press covfefe”) — including the president’s own 6:09 a.m. folllow-up tweet.

Continue reading at AdAge.com

Two weeks after indulging in a good deal of fanfare over the return of its Thursday night “Must-See TV” showcase, NBC has revised its most ambitious fall scheduling moves, sliding “This Is Us” back to its regular Tuesday 9 p.m. time slot and replacing the hit drama with a second hour of comedy.

Rather than anchoring Thursday night with the revamped “Will & Grace” at 8 p.m. and “This Is Us” in the 9 o’clock hole (the second-year sitcom “Great News” was meant to fill the gap between the two bold-face draws), NBC has shifted the reboot and its battery mate to the second hour of prime. They’ll now grab the baton from the ensemble comedies “Superstore” and “The Good Place” in the 8 o’clock hour.

Booking passage with “This Is Us” to Tuesday night from Thursday is the new anthology series “Law & Order: True Crime: The Menendez Murders,” which will take up residence in the 10 p.m. slot vacated by “Chicago Fire.” Entering its sixth season this fall, the bedrock of Dick Wolf’s Windy City franchise will swap places with “True Crime” to take the 10 o’clock hour on Thursday.

Continue reading at AdAge.com