Hasta La Creative!

A Netflix anunciou hoje o cancelamento da série Sense8. Após duas temporadas e um especial entre elas, a série não terá mais episódios produzidos. O anúncio foi feito por Cindy Holland, VP de conteúdo original da Netflix. O timing do anúncio do cancelamento, no entanto, poderia ser melhor – o mês de junho é o […]

> LEIA MAIS: Netflix cancela “Sense8”

To promote the Conrad Prebys Africa Rocks exhibit at the San Diego Zoo, which encompasses flora and fauna from six different African habitats, M&C Saatchi L.A.and production company Gentleman Scholar took the “Africa Rocks” theme and ran with it.

The resulting animated spots are colorful, imbued with 80s nostalgia (in the music, font choices, color-scheme, etc.) and psychedelic imagery. Think safari-themed Lisa Frank folder come to life and you’ve got the idea. There’s a 30-second anthem ad, as well as six 15-second spots focusing on the exhibits different animals and habitats.

M&C Saatchi worked with designer SCROJO, who has worked with Moby and The Red Hot Chili Peppers on gig-style posters for the campaign’s OOH component. The agency also collaborated with illustrator Kyle Lambert (Stranger Things, Super 8) on print ads.

“By choosing the name ‘Africa Rocks’ for the Zoo‘s newest habitat, we knew rock and roll would play an important part in telling our story,” San Diego Zoo chief marketing officer Ted Molter said in a statement. “Our collaboration with M&C Saatchi LA and their creative partners brought the spirit, nostalgia and diversity of rock to this amazing collection of engaging content, setting the stage for an unexpected African experience showcasing the Zoo‘s Rock-stars – penguins, lemurs, baboons, meerkats, crocodiles and leopards.”

“The team was given an incredible creative opportunity with the exhibit’s name ‘Africa Rocks.’ We were inspired to illustrate the diversity of habitats & animals through familiar rock themes and iconography we all grew up with,” added M&C Saatchi L.A. associate creative director/art director Ron Tapia. “By implementing a different style for each media and habitat, the ‘Rock’ theme was consistent, but every piece of creative felt both fresh and a little familiar at the same time, appealing to the San Diego Zoo’s wide audience.”

Credits:
Client: San Diego Zoo
Chief Marketing Officer: Ted Molter

Marketing Director, Communications & Interpretation: Debra Erickson

Associate Director, Design: Damien Lasater

Associate Director, Communications: Mike Warburton

Agency: M&C Saatchi LA

Executive Creative Director: Maria Smith

Associate Creative Director/AD: Ron Tapia

Associate Creative Director/CW: Ben Lay

CW/AD: Stephen Reidmiller

Director of Content Production: Dennis Di Salvo

Print Production Director: Brian Bushaw

Group Account Director: Mike Wilton

Account Director: Makeia Carrier

Print Poster Illustration:

SCROJO

Kyle Lambert

Production Company: Gentleman Scholar

Directors: William Campbell and Will Johnson

Executive Producer: Jo Arghiris

Head of Production: Rachel Kaminek

Art Director: Michael Tavarez

Producer: Nikki Maniolas

Designers: Hana Eunjin Yean, JP Rooney, Macauley Johnson, Andy Lyon, Brandon Smith, Cam Floyd, Hanna No, James Levy, Kelly Jung, Paul Kim

2D Animators: Chris Finn, Macauley Johnson, Andy Lyon, Danni Fisher-Shin, Henry Pak, Jeffrey “Jip” Jeong, Yoogin Seol

AE Compositor: Ramzee Hogan

Cel Animators: Abigail Magno, Andy Lyon, Laura Yilmaz, Sean Buckelew

3D Animators: Jamie Sawyer, Sarah Wolfe

3D Generalists: Chris Finn, Tim Hayward, Jacques Clement, Jessica Ramirez, Mike Cahill

3D Rigger: Tim Hayward

Nuke Compositor: Chris Brown, Matt Lavoy

Music Company: Yessian

Creative Director: Andy Grush

Executive Producer: David Gold

Senior Producer: Katie Overcash

Composers: Jimmy Haun, Andy Grush

Mix Company: Margarita Mix

Mixer: Paul Hurtubise

Offending a royal family is a marketing stunt fit for a king. Earlier this week, Burger King earned more than its share of media coverage for a campaign poking fun at Belgium’s King Philippe while promoting the June opening of its first restaurant in the European nation. The “Who Is the King?” homepage asked visitors…

If there were any doubt as to the digital and data pointing the way for media in the future, GroupM quashed that today with the news that it will merge two of its traditional buying networks, Maxus and MEC, into a yet-unnamed global network while beefing up digital agency Essence.

The merger should help GroupM, the world’s largest media buyer, cut costs that it can reinvest in Essence, which serves as Google’s global agency of record for digital media. The new combined Maxus-MEC agency will be led by Tim Castree, who was named CEO of MEC in November.

“We’re making a pivot to the future growth areas of our business,” GroupM global CEO Kelly Clark said. “We’ve had four global agency networks for quite a few years now Maxus, MEC, Mindshare and MediaCom. We now will have four, but with a very different focus and balance,” he said, noting those will include the merged MEC and Maxus along with a “significantly ramped-up Essence.”

Continue reading at AdAge.com

Walmart has a new idea for beating the high cost of shipping e-commerce packages paying store employees to deliver them on their way home.

The program aims at using one of Walmart’s biggest assets more than a million U.S. store employees to help close its big e-commerce sales gap with Amazon. Walmart has more than 4,700 stores, putting potential delivery nodes within 10 miles of 90% of the U.S. population.

In a test that launched a month ago in two stores in New Jersey and one in Northwest Arkansas, employees can opt in to deliver packages on their way home for extra pay. They use an app that offers opportunities to deliver up to 10 packages per commute.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, T-Mobile explains how you can “ditch Verizon but keep your phone” in a spot starring two women with (spoiler) really bad matching tattoos. Popeyes hypes its $5 special on Sweet & Crunchy Tenders. And Jim Parsons, in another one of his Intel ads, teams up LeBron James, who experiences a couple of embarrasing fails on the basketball court thanks to “old equipment.”

Continue reading at AdAge.com

Microsoft’s Skype helped pioneer modern video conferencing and instant messaging. But its power has taken a backseat in recent years to the convenience of communicating via nearly ubiquitous social networking applications like Snap Inc.’s Snapchat and Apple’s iMessage.

To stay afloat, Skype announced an end-to-end overhaul of the service Thursday — with iMessage and Snapchat in its sights. The new app has Skype’s standard instant messaging service, international dialing and multiperson video calling, but it adds integration with third-party services like YouTube, simpler photo sharing, and revamped group chatting with an interface similar to Skype-owned GroupMe.

The photo-sharing view looks similar to Snapchat and allows users to draw over their pictures and share them into a Snapchat Stories-like panel called Highlights. Within chats, users can integrate weather or image apps with previews similar to the latest version of iMessage on iPhones. For the new Skype, Microsoft is rolling out chat bots, including one called Scoop, that can inject breaking news headlines into conversations.

Continue reading at AdAge.com

“Wonder Woman,” the comic-book epic poised to dominate the box office this weekend, also shatters one of the remaining glass ceilings for women — directing big-budget, Hollywood superhero movies.

If director Patty Jenkins succeeds in turning the story of the Amazonian princess into a blockbuster, she could pave the way for more acceptance of women at the helm of the movie industry’s most financially important pictures. The feature is already a hit with critics, scoring among the best Marvel and DC Comics movies on review aggregator RottenTomatoes, and is headed toward a $111 million opening weekend in North American theaters, according to BoxOfficePro. That would make it one of the year’s biggest movies.

The film and TV industries are under pressure to usher in more diversity behind the camera, with federal regulators making an inquiry last year into discrimination by studios. Just 4% of all directors across 1,000 top movies from 2007 to 2016 were female, and of those only three were black women, according to Stacy Smith, an associate professor at the University of Southern California. Jenkins has spent most of her career in television and has a single previous feature to her credit — the 2003 drama “Monster,” which earned an acting Oscar for Charlize Theron.

Continue reading at AdAge.com

Walmart has a new idea for beating the high cost of shipping e-commerce packages paying store employees to deliver them on their way home.

The program aims at using one of Walmart’s biggest assets more than a million U.S. store employees to help close its big e-commerce sales gap with Amazon. Walmart has more than 4,700 stores, putting potential delivery nodes within 10 miles of 90% of the U.S. population.

In a test that launched a month ago in two stores in New Jersey and one in Northwest Arkansas, employees can opt in to deliver packages on their way home for extra pay. They use an app that offers opportunities to deliver up to 10 packages per commute.

Continue reading at AdAge.com