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Category: Beyond Madison Avenue
Summary: “I’m a human being. When I see something that is well beyond my understanding, I’m afraid.”
These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted…
Pinterest has got its Memorial Day-through-Labor Day playbook planned for brands.
The search-and-save social site has been selling brands on $100,000 summer specials. A few Pinterest pitch decks, recently sent to agencies and advertisers, show the pricing and strategy it offers. (Click on the image at left to see the decks.) Pinterest is selling ads for Memorial Day, July Fourth, wedding planning, and home design.
“People are designing their lives for all moments on Pinterest, and brands have an opportunity to inspire and connect with people on the platform at those times,” a Pinterest spokesman said in an email statement. “We work closely with our partners to leverage our insights and trend information to reach people when they are planning for a holiday or a big life event. We don’t have additional comment on the materials.”
Read about how the other side thinks: Writers from across the political spectrum consider the consequences of James B. Comey’s memo on his meetings with President Trump.
(TrendHunter.com) After a struggle to find a dog house that matched his taste for modern design, architect Rahil Taj decided to come up with his own creation: the MDK9 Dog Haus. With a sleek, stylish and practical…
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
The Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow.
Capital has expanded its listening figures by almost a third in the first quarter of 2017, to retake the top spot among the London stations.
Here’s an unusual story from South Africa.
Seems that an unnamed citizen of that country lodged a complaint in February because he considered a billboard advertising “100% black owned advertising agency” BWD (or Breeze Web Designers) to be racist.
We won’t get into the logic or lack thereof behind that complaint, which we learned of today via South African news site The Media Online. But it seems that the local Advertising Standards Authority had to consider the citizen’s opinion as part of its standard operating procedures.
This single person then facilitated “a two-month investigation.”
South Africa has a uniquely horrific history, and in 2003—less than a decade after electing its first democratic government—the country passed the initial stage of the Broad-Based Black Economic Empowerment (or B-BBEE) Strategy, a program designed to “advance economic transformation and enhance the economic participation of black people in the South African economy.” Phase 2 went into effect in 2014.
Lodging a complaint with the South African ASA is fairly simple, as you can see from this form. But it also requires one to go out of his or her way to visit the ASA website or look up its contact information, so it’s hard to avoid drawing the conclusion that the person who registered said complaint was very upset over this particular billboard. One can’t help but wonder why.
We cannot claim to be in any way familiar with regulations related to the B-BEEE. But in a tweet sharing the story, The Media Online wrote, “What a ridiculous complaint in the first place.”
In a January blog post announcing the new campaign, BWD creative director Bongani Gosa wrote:
“So you’re doing billboards,” you may say. “So are 1000s of other companies.” The truth is… those 1000s are NOT advertising agencies. Traditionally, advertising agencies do NOT advertise themselves on billboards. So we opted to go against that tradition – to get noticed.
So he was simply advertising his own company. From the original story:
The complaint was dismissed as the billboard’s message was not infringing on any government or advertising laws. The ASA said BWD Advertising was merely exercising its right to broadcast an achievement and an “edge” it has in the advertising industry.
In response to the ASA decision, Gosa said, “I firmly believe in growing our country by empowering the youth. Only if they are mentored correctly, will they lead the country forward without racism and corruption, which is something that I promote passionately. No divided country can truly prosper.”
In case you thought the American agency world is a little odd.
-Periscope launched its first campaign for Essentia, the leader in “ionized alkaline water.” We still don’t quite know what that is.
-In Weird Stuff We Missed, a vending machine in Singapore sells not candy or drinks but cars—as in luxury brands like Bentleys and Ferraris.
-R/GA hired Tim Maleeny as executive director, brand and marketing strategy. He most recently helped Deloitte open Heat’s new Manhattan office.
-Fluent released a survey about the values of coastal and heartland Americans. Its results will not surprise you.
-DigitasLBi New York hired Phil Sloan as its new SVP of media and media lead on the AmEx account. He previously worked at Assembly.
-RAPP named Ross Jenkins, who was formerly managing partner and global vp of analytics/data platforms at GroupM Xaxis, as SVP of experience analytics in its New York office.
-BETC Paris expanded its creative department by six.
-The Honey Partnership opened its first U.S. office in San Francisco under social creative agency brand Honni.
Advertisers looking to get in on the new batch of series that are set to launch on TNT this year should probably get Donna Speciale on the phone ASAP, because the commercial inventory in those shows is going to be in short supply.
Speaking to media buyers and marketers Wednesday at Turner’s upfront presentation, chief creative officer Kevin Reilly said the upcoming TNT period dramas “Will” and “The Alienist” would feature significantly reduced ad loads. Speciale and the rest of the Turner sales team believe that eliminating clutter creates a more viewer-friendly commercial environment, which in turn helps boost C3 ratings as well as brand recall.
“We’ve been moving as though our lives depended on it, because in this environment, if you’re not ahead of the wave, you’re dead in the water,” Reilly said.
CBS is giving the coveted slot after “The Big Bang Theory” on Thursday nights to the spinoff “Young Sheldon,” one of eight new series scheduled to air in the 2017-18 TV season. But perhaps the most anticipated show is one for its streaming service CBS All Access, a new installment in the “Star Trek” franchise. Traditional viewers will get to watch the premiere, but that’s it.
“Star Trek: Discovery”
“Young Sheldon”
Pinterest has got its Memorial Day-through-Labor Day playbook planned for brands.
The search-and-save-stuff social site has been selling brands on $100,000 summer specials. A few Pinterest pitch decks, recently sent to agencies and advertisers, show the pricing and strategy it offers. Pinterest is selling ads for Memorial Day, July Fourth, wedding planning, and home design.
“People are designing their lives for all moments on Pinterest, and brands have an opportunity to inspire and connect with people on the platform at those times,” a Pinterest spokesman said in an email statement. “We work closely with our partners to leverage our insights and trend information to reach people when they are planning for a holiday or a big life event. We don’t have additional comment on the materials.”
Advertisers looking to get in on the new batch of series that are set to launch on TNT this year should probably get Donna Speciale on the phone ASAP, because the commercial inventory in those shows is going to be in short supply.
Speaking to media buyers and marketers Wednesday at Turner’s upfront presentation, chief creative officer Kevin Reilly said the upcoming TNT period dramas “Will” and “The Alienist” would feature significantly reduced ad loads. Speciale and the rest of the Turner sales team believe that eliminating clutter creates a more viewer-friendly commercial environment, which in turn helps boost C3 ratings as well as brand recall.
“We’ve been moving as though our lives depended on it, because in this environment, if you’re not ahead of the wave, you’re dead in the water,” Reilly said.
The statement by the right-wing radio show host resolves the lawsuit Chobani had filed, a spokesman for the company said.
They both made high-profile departures from top-rated shows on Fox News. Now they will be talking together regularly for internet audiences.
Companies occupy real estate at the margins of websites and fill them with links to content landfills, stoking our most primal browsing habits.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
