(TrendHunter.com) Architecture not only literally shapes the environment, but it has a massive impact on the health of the environment for decades to come, and the May 2017 architecture trends show that architects…
(TrendHunter.com) To get consumers into the summer spirit, Swimsuits for All launched a series of crimson red one-piece swimsuits that are reminiscent of the one worn by Pamela Anderson in Baywatch.
Teyana Taylor,…
(TrendHunter.com) The modern technology user has a plethora of gadgets in their roster, so the Cocoon ‘Grid-It’ laptop sleeve protectors are intended to offer a way to keep everything separately organized….
(TrendHunter.com) This small alternative energy device is capable of turning polluted air into energy. Invented by researchers from the University of Antwerp and the KULeuven, the handheld gadget only needs to be…
The Twitter co-founder, Evan Williams, reflects on what the social media service has wrought on society and how he is trying to change things with Medium, the publishing site.
(TrendHunter.com) Y/Project recently released a pair of light wash jeans that can be worn in different styles in a matter of seconds.
When the jeans are in their full form, they have cutouts around the crotch area…
Mr. Greene was a founding member of Noor Images who covered global conflicts with unblinking honesty.
Como previsto no episódio anterior, as novidades do Google I/O dominaram o dessa semana. E não foi por menos, dada a quantidade de coisa legal que o Google anunciou. Mas nem só de Google é feito o Tecnicalidade – dessa vez também falamos do WannaCry e dos chips ARM chegando em breve num cérebro perto […]
> LEIA MAIS: Tecnicalidade 042 – Implantes cerebrais com chips ARM e miolos fritos
Network executives are rolling out several shows with a strong military presence, while also focusing on true-crime sagas involving the Menendez brothers and Gianni Versace.
Mark Zuckerberg began with the same aversion to advertising, famously rejecting a million dollars from Sprite to turn Facebook green for a day in 2006.
He thought obtrusive advertising would disrupt the user experience he needed to perfect in order to undermine his main competitor, Myspace, which had become infested by mischief-making trolls. By requiring the use of real names, Zuckerberg kept the trolls at bay. But he was ultimately no better able to resist the sale of advertising than his predecessors. Facebook’s vast trove of voluntarily surrendered personal information would allow it to resell segmented attention with unparalleled specificity, enabling marketers to target of its users, but practically any conceivable taste, interest, or affinity. And with ad products displayed on smartphones, Facebook has ensured that targeted advertising travels with its users everywhere.
Today Google and Facebook are, as Wu writes, the “defacto diarches of the online attention merchants.” Their deferred-gratification model, by which the company only starts selling advertisers the audience that it assembles after operating free of ads for a certain period, is now the standard for aspiring tech companies. You begin with idealistic hauteur and visions of engineering purity, proceed to exponential growth, and belatedly open the spigot to fill buckets with revenue. The sequence describes the growth of tech-media companies including YouTube, Twitter, Pinterest, Instagram, and Snapchat, their success underpinned by kinds of user data that television and radio have never had.
– Jacob Weisenberg, They’ve got you, Wherever You Are, New York Review of Books
October 27, 3016
The post How Mark Zuckerberg became a mindfucker appeared first on Adbusters | Journal of the mental environment.
From their own diverse vantage points, Dani Shapiro, Ada Calhoun and Claire Dederer bear witness to that two-person catastrophe in motion.
S. Jonathan Bass’s “He Calls Me by Lightning” examines the conviction of a black youth in the 1957 killing of a policeman, and the 44-year legal saga that followed.
Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal.
The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world.
W+K Portland launched a spring campaign promoting its hometown for tourism organization Travel Portland.
In a 30-second spot, the agency promises that no matter what you want to do, “You Can, in Portland.” The animated ad was directed by Mark Gustafson, who served as animation director for Wes Anderson‘s 2009 film adaption of Roald Dahl‘s Fantastic Mr. Fox and the agency worked with animation studio HouseSpecial on the effort. “You Can, in Portland” shows a variety of attractions, from breweries and food hotspots to pinball, Portland Timbers games, concerts, Powell’s City of Books, farmer’s markets and hiking.
It all unfolds quickly in lively, colorful stop-motion animation. In fact, the Portland sights go by so fast you might have to re-watch it to catch them all. The effort should appeal to a wide range of travelers, from craft beer fans to outdoorsy-types and bookworms.
Of course, Portland isn’t all that Oregon has to offer and W+K Portland also worked on a series of “We Like It Here” interactive 360-degree videos, promoting activities outside the city like “Fly Fishing,” “Dune Riding” and “Wine Tasting.”
-DigitasLBi Chicago and Glidden want to make the act of re-painting your house sexy again.
-OH Partners of Phoenix pulled an elaborate livestreaming stunt to get Jonathan Mildenhall‘s attention. It worked, but we hope they don’t start to think they might actually compete in the Airbnb review.
-DDB Australia has a new, Dashboard Confessional-worthy tagline: “Feeling conquers thinking.”
-Listen to Omaha-based indie agency Bailey Lauerman sing: “California, here we come…”
-DDB China Group hired Danny Chan as chief creative officer.
-The Bridge blog reveals that—SHOCKER—72andSunny has “a pretty sweet office set-up” in Brooklyn.
-Diageo chief marketing officer Syl Saller talks “successful partnerships and moving into non-alcoholic drinks.” Agency folks ask, “What are those?”
-Chicago-based customer experience agency Rightpoint hired Mirum vet Christiana Henry as VP of marketing and promoted Micah Swigert to SVP, managing director.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
