Hasta La Creative!

A vida é uma eterna aventura pelo desconhecido. É mais ou menos isso o que a Canon mostra em seu novo comercial “Boundaries”, colocando um personagem desde o seu nascimento até os tempos mais jovens ampliando o seu campo de visão através de novas experiências. Confira o anúncio acima. “Nós queremos que as pessoas reavaliem […]

> LEIA MAIS: Canon mostra que para viver a vida de verdade é preciso explorar o desconhecido

Minneapolis independent agency Solve hired Sean Smith as partner, executive creative director, AdAge reports.

Smith arrives at Solve following stints at MullenLowe, 180LA and CP+B Boulder, as well as freelance experience with other agencies. Most recently he served as associate creative director for MullenLowe, where he worked on Acura’s first VR experience, “The Virtual Stunt Drive.” While a senior creative with 180LA, he worked with brands including Adidas, Mitsubishi and Boost Mobile, for which he served as copywriter for its viral “Junk Dunk” spot. Among his freelance work, Smith served as an art director for Goodby Silverstein & Partners first work for Sonic Drive-In featuring Kevin Durant.

For Solve, Smith’s arrival follows the departure of art director Jarrod Gustin  for Odysseus Arms last month.

The two-season show Twin Peaks first launched in 1990. And–thanks to its compelling weirdness, some ace acting from Kyle MacLachlan, characters like the Log Lady, and its appeal to our prurient interest in small-town life–fans have gone on loving it, and wanting more, for nearly 30 years. As of Sunday night, thanks to Showtime, they’ve…

The Small Agency Conference & Awards is back and this year Ad Age is heading to Nashville. On July 18 and 19, the forum for independent shops will gather more than 200 agency executives, strategists and creatives for networking, inspiring talks and a celebration of the best small-agency work of the year.

The daylong conference on July 19 at the Sheraton Grand Nashville Downtown is designed to give those tasked with owning and managing small and mid-size agencies the tools and ideas they need to thrive as the industry evolves. Speakers including Barton F. Graf 9000’s Gerry Graf and Jason DeLand, founding partner of Ad Age A-List 2017 Agency of the Year, Anomaly will discuss tough decisions, new and unexpected ways to grow revenue streams and more.

But just as Nashville is about more than its Music City moniker, the Small Agency Conference will go beyond issues unique to independent shops and dive into topics such as diversity and how to build stronger agency-client relationships. We’ll learn lessons from Scott Borchetta, founder of indie music label Big Machine, about how to beat big rivals, and hear from Wild Turkey master distiller Jimmy Russell about the importance of product quality and brand loyalty.

Continue reading at AdAge.com

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called “edge providers” such as Google and Facebook.

If passed, the ”Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017” — comprising the convoluted acronym “BROWSER” act of 2017′ — would require ISPs or other digital players such as social platforms, digital publishers or mobile app providers, to obtain opt-in consent from people in order to use, disclose, or permit access to their sensitive information.

Blackburn’s bill would require companies to provide opt-outs for use of non-sensitive data. Sensitive user information, according to the bill, would not only include financial and health data, but web browsing and app usage history. Such data is the lifeblood of digital ad audience targeting and has historically been treated as non-sensitive data by the digital media and advertising industries. The bill also defines “precise geo-location data” as sensitive.

Continue reading at AdAge.com

If you want to build a ship to take humans to Proxima Centauri (the nearest star to the Earth), when should you start the project? If you start today, you might be ready to launch your ship in about 500 years, and accounting for exponential technological advances, you might get there in 10,000 years or so. (It’s 4.243 light-years away; that’s 24 trillion miles.) However, if you wait 5,000 years to start building your ship, you may only need 500 years of travel time. So waiting 5,000 years to start the project might get you there 5,000 years before people who start the project today. This completely hypothetical thought-starter is one of my favorite ways to explore investment strategies in the age of exponentialism.

When to start using machine learning in your business is not a hypothetical question; it’s a question you must answer today. Not because I say so, but because your competitors are working on their answers as you are reading this. So here are a few thought-starters to help you explore your machine learning investment strategy.

Are You Ready?

Continue reading at AdAge.com