The treatment of a reporter by Greg Gianforte, the Republican candidate in a Montana special election, was either “outrageous” or “totally out of character,” depending on whom you ask.
As Mr. Hannity promotes his conspiracy theory surrounding the murder of a D.N.C. staff member, he seems to be avoiding the retreat from advertisers that contributed to the ouster of Mr. O’Reilly.
Is there something particularly American about leaking? Some national allergy to protecting government secrets? Yes, in fact, there is.
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]
The post Droga5 Pulls MailChimp from Email Marketing’s Black Hole appeared first on AdPulp.
Sears Holdings posted its first quarterly profit since 2015, bringing a ray of optimism to a retail chain struggling to regain its relevance.
First-quarter net income amounted to $244 million, compared with a loss of $471 million a year earlier. The gain reflects efforts by CEO Eddie Lampert to sell assets and raise cash. But its main business — running the Sears and Kmart department stores — still struggled in the latest quarter: When excluding one-time items, the company posted a loss.
Investors took the results as a sign that Lampert’s turnaround bid is making some headway. The 54-year-old hedge fund manager, who is also Sears’s largest investor, has scrambled to wring money from the sprawling chain’s real estate and close stores. On Tuesday, the company made a deal that pushed the due date for $400 million in debt from July to January. It also offloaded some of its pension obligations.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Grubhub presents a fun, documentary-style short about a group of friends from Austin, Tex., debating how to pronounce “gyro,” “empanada” and more as they wait for their food delivery. In an ad for Pepsi Fire, a Dollar General store catches on fire (sorta). And Macy’s hypes its Memorial Day sale by showing ridiculously happy, attractive models frolicking in swimwear (30-50% off).
Facebook hasn’t lost the war against Google for publishers’ content, but it looks like it’s losing one fight.
The company said Thursday that it’s created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile readers in a hurry, Google AMP.
AMP pages load near instantaneously, get prime real estate in Google search results, and have seen widespread adoption from both publishers and ecommerce players such as eBay and 1800Flowers. (Pages that load faster often lead to an uptick in sales.)
(TrendHunter.com) True Ferrari enthusiasts will be able to recognize the inspiration behind the Ferrari 612 GTO III. The concept car, designed by rendering artist Sergiy Dvornytskyy, takes its name from two of the…
Nesta semana, viajamos pela america para reunir deuses novos e antigos em “Deuses Americanos” de Neil Gaiman. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO CdH20- Oceano no fim do Caminho Discurso do Gaiman – Faça boa arte ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br . […]
> LEIA MAIS: Caixa de Histórias 93 – Deuses Americanos
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Contrapunto Book Store
Two sides of history, together.
In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Directors:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Gonzalo Ferrada
Art Directors:Gonzalo Gallardo
Copywriters:Leonardo Aravena, Katherine Sánchez, Andres Diaz
Production:Gabriela Olivo, Funky Films
Photography:VLQZ Photo
Retouching:Gonzalo Arevalo
Post Production:Luis Gajardo
Media
IKEA
After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories.
An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years.
Advertising Agency:Good Rebels, Madrid, Spain
Integrated
Ab-Inbev
Advertising Agency:Kausa Havas, Paraguay
General Creative Director:Alberth Cabrera
Creative Directors:Alberth Cabrera, Jero Salleras, David Paredes
Art Director:Artur Avalos, David Paredes
Graphic Designer:Dario Martinez
Copywriter:Diego Gomez
Creative Support:Daniel Arenas
Account Directors:Laura Flor, Pamela Hickettier, Lucia Cipola
Account Executives:Ruth Leite, Marina Bogado
General Account Directors:Cristian Valente, Rodolfo Gomez, Fernando Bonanni
Brand Team:Guille Martínez, Benja Moundfroud, Cucu Raffo, Amado Adorno
Film Directors:Javier Arroyo, Tania Cattebeke, Mónica Ismael, Fernando Allen, Andrea Gandolfo
Producer:Picante
Edition:Andrea Gandolfo
Additional Credits:Marcos Coronel, Marcela Lezcano, Nico Torrents, Adriana Ovelar
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beIN Sports
Football 24/7 in your smartphone.
In Spain, football is very important. In this campaign we exaggerate that it is as important as our own children. That’s why we put parents who pretend to be watching their babies but actually are watching football on the mobile they have over the child. The light emanating from the cell phone wants to resemble an angelic light from the baby.
Advertising Agency:Y&R, Madrid, Spain
Chief Creative Officer:Mauricio Rocha
General Creative Director:Tute Ostiglia
Creative Directors:Adrian Rios, Juan Cenoz
Art Directors:Huevo Heredia, Lucy Vivas
Copywriter:Paula Ledesma
Photographer:Ale Burset
Retouch:Diego Speroni
Online
Coca-Cola
PROBLEM: Coca-Cola wanted to connect with Muslim consumers over Ramadan, the most auspicious month of the Islamic calendar. Over a million Canadian Muslims celebrate the month by fasting from sunrise to sunset. How would a beverage brand connect with consumers that don’t eat or drink all day?
Advertising Agency:McCann, Toronto, Canada
Creative Lead:Waseem Shaikh
Copywriter:Waseem Shaikh
Studio:Think Brown Media Inc
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Mazda
Forward Collision Prevention System
Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight, we created a “chase” between two objects that usually can’t stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided.
Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Art Director:Emad Khayyat.
Illustrator:Damián Balmaceda
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AIDS Foundation of South Africa
She will be raised with so much love. Our community programmes help people with HIV continue living normal lives. Find out more at aids.org.za
We will have this friendship forever. Our community programmes help people with HIV continue living normal lives. Find out more at aids.org.za
I think I’m falling in love. Our community programmes help people with HIV continue living normal lives. Find out more at aids.org.za
Advertising Agency:McCann Worldgroup, Johannesburg, South Africa
Chief Creative Officer:Mick Blore
Executive Creative Directors:Bruce Murphy, Eric Wittstock
Art Director:Bruce Murphy
Copywriters:Eric Wittstock, Bonagani Ntombela
Typographer:Bruce Murphy
Online
El Faro
Advertising Agency:Publicidad Comercial MullenLowe, El Salvador
General Creative Directors:Orlando Alvarez, Rodrigo Canjura
Creative Director:Carolina Lemus
Planner:Beatriz Olmedo
Art Director:Carlos Lainez, Nicole Payés, Edgardo Barahona, Miguel Rivera, Benjamín Galdamez
Copywriter:Orlando Alvarez
Photographer:Xavier Aguirre
Producers:Fabricio Rivera, Roberto Maravilla
Digital Manager:Reyna Cardona
Additional Credits:Osvaldo Chaves, Max Chavez, Carlos Escalón, Rocket A, V, Carlos Salamanca, José luis Sanz, Javier Guerrero, Carlos Navas, Happy Punk Panda
Print
Inlingua
At Inlingua’s over 70 language schools native-language professionals teach every foreign language throughout Germany. In short: With Inlingua you’ll easily learn to master languages. To highlight how effective learning becomes when done through the Inlingua concept, we visualized the learning success as a ruler’s throne. The newly acquired foreign language skills are literally crowned.
The overall three motives for the most popular languages English, French and Italian pick up hundreds of country-specific and historically relevant elements. Each element was re-build in 3D. Through a laboriously work process the bits and pieces merged to three impressive thrones. The complete artwork raised student numbers at Inlingua’s language courses up to new highs.
Advertising Agency:Kolle Rebbe, Hamburg, Germany
Creative Directors:Sascha Hanke, Rolf Leger
Art Director:Karolin Berndt
Copywriter:Pascal Mattwig
Illustrator:Matt Lee
Additional Credits:Recom
Online
Amarula
Amarula and WildlifeDirect are working together to kill the ivory trade.
Advertising Agency:Fcb Cape Town, South Africa
Creative Directors:Mike Barnwell, Aaron Harris
Art Director:Dylan Davies
Copywriter:Alistair Morgan
Photographer:Butterfly Films
Additional Credits:Liquorice Digital Innovation
It’s a weird new world for readers, and here is a list for navigating it: 16 books to look out for, in no particular order.
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