May
01
Dell: Abbey Road
Posted in: Uncategorized
The radio spot describes in a very detailed way a famous photo to emphasize that with the Dell 5K monitor you can see every detail in high definition.
May
01
Dell: Email
Posted in: Uncategorized
The radio spot tells the story of monitor user changing his mood while he/she changes the height of the monitor. In the end he/she finds the perfect position of the monitor and the perfect mood.
May
01
Dell: Kerning
Posted in: Uncategorized
The radio spot tells the story of monitor user changing his mood while he/she changes the height of the monitor. In the end he/she finds the perfect position of the monitor and the perfect mood.
May
01
Dell: Millennials
Posted in: Uncategorized
The radio spot tells the story of monitor user changing his mood while he/she changes the height of the monitor. In the end he/she finds the perfect position of the monitor and the perfect mood.
May
01
Naruhodo #74 – Por que algumas músicas nos arrepiam?
Posted in: Uncategorized
Você já se arrepiou ouvindo uma música?
Ou uma trilha sonora acompanhando a cena de um filme?
Existe um tipo de música que provoca mais arrepios?
E como a ciência explica isso?
Conheça neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.
OUÇA (23min 21s)
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Download | iTunes | Android | Feed
Edição: Reginaldo Cursino
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REFERÊNCIAS
==> Este episódio é um complemento do episódio #57 (Por que a gente se arrepia) — se ainda não ouviu, clique aqui!
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Acesse: apoia.se/naruhodopodcast
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> LEIA MAIS: Naruhodo #74 – Por que algumas músicas nos arrepiam?
May
01
Veterans of Hill Holliday, DDB and AT&T Launch New Agency ‘Madison Avenue Social’
Posted in: UncategorizedToday marks a new week with a new ad agency. And like so many businesses in the space, this one comes with an angle: mobile-first social media with a B2B slant.
Madison Avenue Social almost solely handles on the kind of work that comes with share and like buttons. According to the release, its three principals share a “belief that Social Media should ignite a brand conversation that engages, educates and inspires people to take action.”
Sounds like conventional wisdom, though the trio has arguably lived it.
They are president Deirdre Catucci (former marketing director at AT&T), chief media officer Tim McHale (who held the same title at Tribal DDB) and executive creative director Mike Gentile (veteran of MRM//McCann and Hill Holiday).
Before joining together to launch Madison Avenue Social, they worked on Paran Johar’s popular Mobile Media Summit events until he sold his company to European trade show group Comexposium Group in 2015. The release tells us that the three decided to start an agency after “quietly taking on social media responsibilities for several world class brands, including Cross Pens and Sheaffer Pen Co.,” with the latter serving its more than 100,000 Facebook fans.
The agency’s now-trademarked tagline is “We Evoke Emotion,” which Catucci said was “based on the belief—backed up by outstanding metrics—that people are only inspired to take action when something touches them emotionally.”
She also argued that her experience with both AT&T and Mobile Media Summit convinced her that phones now rule all media, particularly social. “We decided to formalize our social media offering, applicable for both B2B and B2C, primarily because it represents what clients need today. Few social agencies really understand their similarities or differences, for that matter; like the lead-gen capability for B2B firms and the sales attribution capability for B2C companies of all kinds, tech or otherwise. If you don’t know mobile, you aren’t really maximizing social.”
It’s a pretty specific positioning.
And on that front, the three also announced a partnership with Mediasmith, an independent San Francisco media shop that will help them provide a fuller set of services to clients.
Gentile also has an ad tech background; before helping to launch this new agency, he was creative director at “relationship marketing solutions” software company Selligent.
“One thing we’re excited about is being able to tell brand stories in a modern way—the same way consumers, influencers and marketers all begin and end their days, by engaging with friends, family and clients on social,” Gentile said. “My experience in mobile, as well as email, DR and digital has certainly helped me understand how creative storytelling is unique on social vis-à-vis other media.”
Good thing other agencies have no idea how social media works.
May
01
If You Were Apple, How Would You Spend Your Quarter-Trillion-Dollar Cash Hoard?
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, May 1:
Let’s start with a flashback: President Trump told the Associated Press last week that he thinks he could build his border wall “for $10 billion or less.” Earlier flashback: “Trump border wall to cost $21.6 billion,” per Reuter’s February peek at a Department of Homeland Security internal report. Very recent flashback (to yesterday): Congress ponied up $0 for Trump’s border wall. Now see No. 3, below. (Side note: Trump’s 71st birthday is coming up on June 14.) Anyway, let’s get started …
1. Here’s a helpful assortment of spin on the Spending Deal That Is and the Shutdown That Won’t Be: “Congress Inks Spending Deal That Jettisons Trump Priorities,” per Bloomberg; “Bipartisan Agreement Reached to Fund Government Through September,” per The New York Times; “Spending deal gives millions to NYPD for protecting Trump and family,” per the New York Post; “Trump’s wall won’t get a penny as Congress agrees on $1trn spending plan,” per Britain’s The Independent — and be sure to click through to see the photo of Trump the Indy chose to illustrate their story.
May
01
Fox News Co-President Shine Steps Down Amid Internal Strife
Posted in: Uncategorized
Fox News Co-President Bill Shine resigned, marking another high-profile departure amid a scandal over the network’s handling of sexual harassment allegations against top executives.
Shine, who hadn’t been publicly accused of sexual harassment, is being replaced by Suzanne Scott as president of programming and Jay Wallace as president of news, Fox News said in a statement. His co-president, Jack Abernethy, remains in that position.
Andrea Tantaros, a former Fox host, has claimed in a lawsuit that Shine knew of former network chairman Roger Ailes’s alleged misconduct and ignored it. Shine has denied the claim.
May
01
Watch the Newest Ads on TV From Intel, Walgreens, Asics and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, track and field star Candace Hill pulls ahead (far ahead) of the competition with a little help from Asics FlyteFoam technology. Walgreens promotes the charitable outreach of its Red Nose Day (this year it’s May 25). And in another one of Intel’s ads starring Jim “Big Bang Theory” Parsons, Serena Williams shows up to help illustrate Parsons’ point: “Are you still trying to perform on an old computer? That’s like Serena trying to perform with an old racket.”
May
01
Coffee 3 Hearts: Espresso Search
Posted in: Uncategorized
Using the greatest passion of the Brazilian, tied to an innovative technology, as an impact media to help find missing people and thus promote reunions, spreading love and restoring family links.
May
01
Cheapflights.co.uk: EscEscape
Posted in: Uncategorized
To promote the new innovative ‘ESC’ tool, McCann London and Cheapflights are using unusual Taiwanese-style animation. The online film, shows a hard-pressed office worker returning to work on a miserable day to be faced by the misery of dealing with countless emails and an overbearing boss. A series of print will also support the launch. The campaign will run for two months starting April 21.
May
01
Dodge and GSD&M Flex Their Muscle Cars in New ‘Fate of the Furious’ Tie-In Campaign
Posted in: UncategorizedVin Diesel isn’t going anywhere. He’s huge in China!
While The Fate of the Furious passed the billion dollar mark thanks to heavy ticket sales overseas, GSD&M—which won the Dodge brand just under one year ago—was busy doing a bit of racing of its own.
Dodge has maintained a partnership with the bro flick franchise, which started back in the days when Lou Bega was still relevant. And the pairing makes sense given parent company Fiat Chysler’s SRT or Street & Racing Technology line … which stars in the “Brotherhood of Muscle” campaign.
“Domestic, not domesticated” unlike Mr. Diesel, aka “Mark Sinclair,” who has three kids with his longtime partner.
In addition to stunt driving, he’s also a big fan of the “How low can I go” voiceover.
Next, some animal metaphors.
Your quote from CMO Olivier Francois:
“Vin Diesel is the ideal partner to drive Dodge’s new campaign, ‘The Brotherhood of Muscle.’ Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles, family and pride. It’s a natural fit that builds on the strengths of both of us.”
And more from the press release:
Diesel epitomizes “The Brotherhood of Muscle,” which is what the new spots and campaign is all about. It’s a natural, authentic, seamless partnership as Diesel’s true love of high-performance cars, intensity and pride are also Dodge brand passion points. Both Diesel and Dodge forge their own paths instead of conforming to society’s norms.
There’s a pretty good reason this all looked a bit like an action movie: it was directed by Marc Forster, who previously helmed such films as Monster’s Ball, Quantum of Solace and World War Z.
So despite what all your bosses and colleagues tell you every day, the fantasy that powered you through Miami Ad School is real: working in advertising is exactly like working in the movie business.
May
01
Video: So You Think You Know the Upfronts
Posted in: Uncategorized
Antiquated? Maybe.
But the upfronts are no joke.
There is some $20 billion at stake in the annual marketplace, with broadcast TV networks selling upwards of 75% of their upcoming commercial inventory, and cable channels selling more than half.
May
01
A Couple Are Alone Together in a City of Millions in Apple’s Latest iPhone Ad
Posted in: UncategorizedThe iPhone 7 Plus’s Portrait Mode takes photos so intimate, it can make you feel alone in a city of 24 million … for a moment, at least. Apple’s new ad sticks with the “Practically Magic” strategy of highlighting a different feature with each ad. In “The City,” two partners share an intimate moment after…
May
01
Video: So You Think You Know the Upfronts
Posted in: Uncategorized
Antiquated? Maybe.
But the upfronts are no joke.
There is some $20 billion at stake in the annual marketplace, with broadcast TV networks selling upwards of 75% of their upcoming commercial inventory, and cable channels selling more than half.
May
01
McDonald's Serves Up Infomercial and Unscripted Ads for New Signature Crafted Line
Posted in: Uncategorized
“They like when we’re sort of poking fun a little bit and having some fun with them, so this is in that same vein,” Wenger said of the frork, whose work is the latest McDonald’s marketing with a social-media-worthy spin.
In recent days, the chain also finally uttered its name in a series of ads starring Mindy Kaling about “that place where Coke tastes so good” and where soft drinks are $1 through the summer.
Signature Crafted comes after extensive testing and follows the Create Your Taste platform created under former CEO Don Thompson, which allowed diners to pick from a long list of premium toppings but never took off nationally. To simplify things under CEO Steve Easterbrook, McDonald’s has pared down the selections and grouped them together.
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